Functional food market report,cosmopolitan 9 foods that burn fat,gardening week 2014 - PDF Books

Author: admin, 19.08.2015. Category: Organic Fertilizer

Japan’s functional food manufacturers have recently shifted activities towards the global market amid a shrinking population and declining domestic demand, claims an industry expert. Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers.
From botanicals to omega 3s, Millennials want products that include particular ingredients or meet specific requirements.
As manufacturers look for new ways to differentiate their products and appeal to consumers, the demand for novel ingredients and those of proven popularity is unremitting. Adding to the complexity of supply chain management as ingredients are sourced worldwide, industry is also challenged by the sheer number of food ingredients in use today. Beyond the number of ingredients used in food production, the complexity of many newer ingredients is also heightened for many reasons. Through FCC, USP has developed standards for Reb A, as well as for a mixture of steviol glycosides, which include a newly developed method capable of separating and measuring all nine glycosides. In connecting functional claims to their products, manufacturers rely upon the results of clinical trials of particular ingredients. One factor is the overlap of foods and dietary supplements in the functional ingredients arena, which is highly relevant to beverages in particular. Functional ingredients will continue their sharp trajectory as consumers demand products with perceived benefits to health and wellness. Public standards play a critical role here and can also assist legitimate suppliers that may be competing with less-scrupulous ones offering substances of questionable quality.
Infant formula is the fastest growing healthy and functional food and drink category – adding almost $5bn (€3.63bn) in global sales in 2013 according to Euromonitor International. Horphag Research launches Robuvit®, a French oak extract that is a caffeine-free natural energizer and supports sports performance. Roundtable discussion: A lighter world: whose fault is globesity and what is being done to combat it? Functional food ingredients can be defined as ingredients that have the capability to add a particular benefit to the end product.
The market for functional food ingredients is projected to reach about $2.5 Billion by 2020, growing at a CAGR of about 6% from 2015 to 2020. The report includes marketing and development strategies, along with the product portfolio of leading companies. M&M’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.
We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository. The functional flours market is directly influenced by the growing processed food industry.
This report provides a comprehensive analysis of the functional flours market, which is projected to witness a steady growth due to the diversified products available in the market. The report analyzes the market size, in terms of value and volume, of functional flour products, based on their types, applications, sources, and geography. The North American region accounted for the largest share in this market in 2013, owing to the flourishing processed food market of the region. The functional flours market is growing in accordance with the advancement of the processed food industry.
The global market is segmented on the basis of key types, applications, sources, and regions.
A key area of focus for industry today is functional beverages—the fastest-growing sector of the functional food market. However, the most critical of these must be ensuring the quality and safety of these ingredients and, in turn, the final beverage product. This draws new ingredient suppliers from all over the world into the market, which food companies rely upon to formulate their new beverage products. Pharmacopeial Convention (USP), is a compendium of internationally applicable standards designating the identity, quality and purity of more than 1,100 food ingredients. Manufacturers should be particularly vigilant when dealing with natural ingredients that are of high interest to consumers, such as Reb A. However, when looking at other products being associated with functional health claims, even greater complexity arises.
Some products may appear to be beverages but are actually marketed as dietary supplements, and it can be a challenge for consumers to tell the difference when shopping for products.
Beverages in particular are poised to continue successfully incorporating novel ingredients.


Moreover, with many functional ingredients, industry, regulators and standards-setting bodies are still in uncharted territory. He has 20 years of experience in food and food ingredient issues, bottled water quality standards and genetically modified agricultural products. Issues Allergy Alert on Undeclared Treenuts - Pecans In GFS Honey Roasted Peanuts Received From Supplier Trophy Nut Co.
It also identifies the driving and restraining factors for the functional food ingredients market with an analysis of the trends, opportunities, burning issues, and winning imperatives. A proper understanding of the features of various specialty food ingredients allows food & beverage formulators to use their potential contributions to meet the consumer demands. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers. Types and sales channels of these flours have been analyzed based on the trends of the regional markets.
The report provides a detailed analysis of the functional flours market, which is segmented into pre-cooked, specialty, and fortified flours. The functional flours industry is restrained by strict food labeling legislations and seasonal variations in the supply of raw materials. The report provides qualitative analyses of the prominent market players and their preferred development strategies. There appears to be a general recognition that this needs to change, but action remains slow,” Walton noted.
The choice of global suppliers is often based on their ability to provide lower-cost ingredients. Any food ingredient legally marketed anywhere in the world is eligible to be added to the compendium. One example is rebaudioside A (Reb A), popularly known as stevia, and used widely in beverages. There are numerous examples of thriving markets for inauthentic ingredients in environments where there is limited supply (often the case with natural ingredients) and high demand. Given that many different strains of microorganisms are cultured and have been tested and used in foods, any supporting studies for justifying health claims are at the specific strain level. The only difference from a consumer perspective may be whether there is a nutrition facts panel or supplement facts panel on the label.
The authenticity of these ingredients should not be taken at face value, and manufacturers must take steps to verify supplier claims.
To preserve the reputation of these products, greater clarity on a number of fronts related to identity and functionality must be achieved. The features of these ingredients include preservation, texturization, emulsification, coloring, processing aids, and nutritional enhancement. Asia-Pacific is projected to be the fastest-growing market for functional food ingredients during the review period. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals. The regions covered in this report are North America, Europe, Asia-Pacific, and Rest of the World (RoW).
The market dynamics in terms of market drivers, restraints, opportunities, and challenges are discussed in detail in the report.
2019Figure 37 North America Led the Global Market for Functional Flours in 2013Figure 38 Functional Flours Market Size, By Application, 2014 vs. Rise in consumer spending on processed food products is also estimated to be the key driving factor for this market. The demand for specialty flours such as gluten-free flours and fortified flours is rising as a result of increasing consumer awareness about health issues. The wide variety of functional claims appeals across demographic groups, from adolescents to baby boomers. Other areas of interest include beverages incorporating omega-3 fatty acids, probiotics and dietary fiber. These standards are useful in a variety of ways, including conducting day-to-day business transactions as part of mutual agreements and contracts between food manufacturers and ingredient suppliers, and for maintaining regulatory compliance in those jurisdictions that have adopted FCC in whole or in part. Constant pressure for product innovation, economic pressures and a globalized industry all contribute to the need for standards to verify the authenticity of ingredients used to formulate finished products.
These products have undergone increased scrutiny based on their health claims, often related to digestive health, with regulators in the U.S.
For any claimed health benefit, manufacturers should be able to confirm that what they are using in a probiotic food product is the strain tested.


The changing lifestyles and growing health awareness among consumers are some of the factors fueling the market for functional food ingredients. This is driven by the increasing consumer awareness and growing incidences of chronic diseases such as gut diseases, high blood pressure, diabetes, and rickets.
We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. In addition to this, health and wellness consciousness among consumers, and rise in income levels have boosted sales of functional flours as base ingredients and thickening agents. Government initiatives to promote the functional flours industry and increasing trade of these commodities have complemented the overall growth of this industry. In addition to capitalizing on the trend of functional ingredients, beverages meet the growing demand for convenience foods.
Certain natural ingredients, for instance, may be indigenous only to certain parts of the world and thus are acquired from suppliers in those regions.
These independent standards can assist manufacturers and suppliers in defining shared expectations regarding ingredient quality. Of course, this example does not even take into account the multitude of other variations in diet soda—cherry, vanilla and other flavors such as added lemon or lime, caffeinated or caffeine-free, cans and bottles of different sizes, etc. This speaks directly to the identity of the probiotic ingredient—a key component of a public standard.
Additionally, Health Canada announced in April 2012 that it will no longer allow functional foods and beverages to be marketed under Natural Health Products Regulations. The key players in the market are focusing on new product launches and expansion of their facilities to enter markets. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model – GEM". Food safety legislations and health hazards of gluten (for gluten-sensitive individuals) have helped in educating consumers about the benefits offered by functional flours in food products. However, strict food labeling legislations and seasonal variations affecting the supply of raw materials with fluctuating prices restrain the growth of the market. In a globalized industry in which the size and sophistication of suppliers run the gamut, independent public standards can serve as a valuable resource and can level the playing field among suppliers. Federal Trade Commission, the European Food Safety Authority and elsewhere evaluating claims with a critical eye. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.
The leading players have adopted investments & expansions as their key development strategy to explore new and untapped markets, acquiring local players of the industry and constructing a new customer base for long-term client relationships. The result is more choice for consumers based on their preferences, but also greater complexity for food manufacturers.
With more and more functional ingredients entering the market, manufacturers, regulators and standards-setting bodies face a pressing need to come to some level of agreement on these types of questions.
This has not only enabled them to expand their geographical reach, but has also reinforced their market position by gaining a larger share in terms of revenue and product portfolios.
In considering ingredient suppliers, manufacturers may be presented with less expensive items that claim the same authenticity as a higher-priced one, but how can one ensure it is actually an equivalent ingredient?
Every individual ingredient requires a unique set of tests to guarantee quality and safety, and companies must account for more and more ingredients. Small-scale players also adopted this strategy to expand their businesses, globally, by investing in the establishment of manufacturing facilities and technical service centers in various regions. Standards to establish the identity, quality and purity of food ingredients are necessary to help ensure that the purchaser is acquiring the expected product. Individual manufacturers follow different strategies by either extracting or purifying only the most prevalent compound, Reb A, or the whole family of steviol glycosides. This organic growth strategy is an important proposition for the smaller companies, enabling them to improve their technical expertise through intensive R&D infrastructure offered by bigger players.
While periodic supplier quality checks seem a basic requirement, particularly in the multibillion-dollar food industry that employs so many quality and safety systems, this practice evidently is not employed as often as would be expected.
Moreover, steviol glycosides are difficult to analyze, as these are plant-derived, large and complex molecules that are not easily separated from each other or from other plant-derived, large and complex molecules.




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