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Author: admin, 11.12.2014. Category: Organic Food

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Though the functional food market saw explosive growth in the first half of the decade, recent years have recorded more conservative annual sales. But in 2011, the revitalized industry bounced back—despite an uncertain regulatory landscape—and posted optimistic sales and launch statistics.
Thomas offered two intertwined reasons for an uptick in functional food purchases: increasing health awareness and the subsequent self-medication trend. In a perfect world, manufacturers would add beneficial vitamins and nutrients to food products without a hitch.
As an example, Arnold offered the interaction between thiamine and a superfruit in a premix. But formulation issues also apply to the food's physical structure, which can make or break sales, explained Eric Bastian, vice president, research and development, Glanbia Nutritionals. Ingredion recommends manufacturers choose a supplier that can guide the product from development to launch, instead of blindly handing off ingredients. Ultimately, manufacturers must marry a functional ingredient and functionality in a way that makes sense. Some functional food categories, such as cholesterol-lowering margarines, are facing consumer fatigue, which slows growth rates. Though some categories have stalled, the booming functional foods market continues to churn out new products, with both novel ingredients and inventive applications.
A recent onslaught of new products—fruit juices, fortified water, tea, coconut water, energy drinks and even a probiotic coffee from Daflorn—contributes to the sector's success, Vega noted. Hagerman offered another possible reason why the functional foods market may lag behind its beverage counterpart. But in the United States, functional food still rules the roost, with three main categories making up half of the market's sales.
Manufacturers can look forward to continued success in plant-based products, superfruits, chews, demographic-specific bars and fiber-fueled, weight-management solutions. But regardless of whether foods or drinks will lead the industry, it's obvious the functional foods give consumers the control—and value—they crave.
The tendency towards healthy and well-balanced nutrition is an important part of a modern trend of health care.
The popularity of such goods in European countries, the USA and Japan can be proved bu the statistics of food market quality changes.
In the consistency of functional food products, there can be the increased (or strongly reduced) quantity of main nutrients, vitamins, energy-giving substrates, antioxidants, adaptogens in comparison with common food components. For improving the food quality and adding some certain features to it, enhancement with different additives is used. For the end of 2011, the volume of functional food production in Russia was about 242 million rubles in money terms, or 1,732 thousand kilos in natural terms. The geographical structure of the production isn't much diversified as the specialized manufacturing of healthy food products is presented by twelve companies. In this market in Russia, the largest players tend to form vertically and horizontally integrated structures. The main federal district where functional food products are being manufactured is the Central FD. As a whole, functional food products consumption has been increasing in the last six years: if the economical situation in food industry is good, the further growth of this amount will be seen.
As we can see from Diagram 3 and Diagram 4 data, in the last two years the shares of functional kefirs and porridges have increased both for 1%, at the same time, the share of dairy drinks has fallen 2%. Consumer prices for functional food products have been valued bu CredInform IA experts according to the information provided by manufacturing companies. As a whole, the prices for functional products in Russia are formed under the serious influence of the world production costs.
At last, Russia's joining the WTO will decline the average price for the functional products import, which can also be valued as one more specific feature of the price determination in this market.
One of the earliest functional foods available in Australia was bread fortified with iodized salt, following a Government directive in Tasmania, to help overcome iodine deficiency in the 1960's. Lifestyle diseases: The growing prevalence of chronic diseases such as diabetes, cardiovascular disease and osteoporosis is prompting consumers, as well as the food and beverage industry, to seek out functional food and beverage products that can help prevent or manage these conditions.
The growing and global prevalence of obesity has given rise to a new term ‘Globesity’; coined by World Health Organization (WHO) in February 2001. Trend toward preventative health: A number of consumers are shifting from a prescriptive health management approach to that of preventative health management.

Fortunately for the functional food and beverage industry in Australia, mainstream media such as television, radio, print, and the Internet have been platforms, on which, the importance of including general nutraceuticals and other fortified foods in one's diet, has been underlined repeatedly.
Industry initiative: While consumer pull factors such as those discussed above, are many, of equal importance to the growth of the market has been supplier initiative and government-driven projects. The National Heart Foundation Australia, which is an independent Australia-wide nonprofit health organization, is focused on improving the heart health of Australians. Glycemic Index Limited is a nonprofit company whose members include the University of Sydney, Diabetes Australia, and the Juvenile Diabetes Research Foundation. The Australian market has a wide range of fortified functional food and beverage products available in the market.
The functional beverage category is being expanded by the introduction of products such as sports water and enhanced water. Functional food and beverage suppliers are likely to face several challenges in terms of educating consumers regarding the health benefits of their products, building consumer loyalty, and developing innovative products to increase market share. Detailed analysis of the functional food, beverage and dietary supplements markets in Australia and New Zealand is presented in the report P035 Strategic Analysis of the Australian and New Zealand Nutraceuticals Market. SlideShare verwendet Cookies, um die Funktionalitat und Leistungsfahigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. And if the functional food and beverage industry wants to keep up, it must respond to shifting consumer attitudes. It's no surprise, though; with an unsteady global economy, consumers guarded their pocketbooks.
According to Leatherhead, functional food and beverage sales reached US$25.3 billion in 2011, up from 2010's US$24 billion. Health-conscious consumers are ready to invest in their food choices—but not before analyzing the value, said Maryellen Molyneaux, founder and president of Natural Marketing Institute (NMI). Fortitech works largely with premixes incorporating multiple nutrients, and scientists must pay close attention to taste, flavor and color of the product, in addition to solubility, bioavailability, pH level, safety, toxicity, bioavailability and stability of each ingredient. For instance, manufacturers want to treat beverages with heat for shelf stability and safety. The company's food scientists ensure a manufacturer incorporates a functional ingredient and preserve the desired texture, consistency and mouthfeel. Foods with healthy connotations are good carriers for functional ingredients, such as yogurt and probiotics.
Some brands have spent years researching and developing these functional margarines, including Benecol and SmartBalance, but the category reached saturation. While the category booms in the United States, "Per capita consumption of yogurt has traditionally been quite high in Europe," Thomas said.
As whey and dairy prices rise, manufacturers turn to cheaper protein options, including vegetarian proteins. As of 2010, foods outsold beverages globally, with the dairy section composing 38 percent of sales, Leatherhead reported. While many consumers are looking for a back-to-the-basics approach—think no added chemicals, colors, preservatives—experts also expect the confectionary and convenience segments to take off. In France, the production volume of probiotic products and goods containing bioactive ingredients has grown 350 times during the last 10 years.
They are released in such a way so they can be used instead of traditional products  or prepared food or play the role of some addition to them. Most of all, there are vitaminization and implementation of bioactive additives with pro- and prebiotic qualities. Thus, the largest enterprises operating in this market are Valio, Nestle, Ehrmann and Campina company groups. But for dairy products and drinks, a slight decrease of their share in this segment is seen. According to forecasts, the share of dairy functional products will reach 25%, of porridges and semifluid yogurts – 14% and 9% correspondingly. In retail sales, the large network retailers are the main players, Х5 Retail Group, Auchan, Metro Group, Victoria network stores etc.
One more feature of the price determination is the dependency on the ecology standards of the country where the production facilities of the enterprise are situated and on the requirements for the production safety and helpfulness. Today, food and beverage products are being fortified with wide array of functional ingredients such as amino acids, vitamins, minerals, beneficial bacteria (or probiotics), plant sterols or phytosterols and herbal products such as guarana, ginseng and ginkgo biloba.
Obesity significantly increases the risk of serious health conditions such as heart disease, asthma, diabetes, and cancer. There is also a growing health and wellness consciousness among consumers, and increasing importance is given to fitness and healthy lifestyle choices.

As part of the Food Innovation Grants (FIG) program, 73 Australian companies have been provided with NFIS funding. The Heart Foundation's Tick Program was launched in 1989 to assist people make healthier food product choices quickly and easily. It runs the Glycemic Index (GI) Symbol Program, a public health initiative to assist consumers to make healthier food choices using the internationally recognized benefits of GI and sound nutrition. Red Bull energy drink from Red Bull Australia and ‘V’ energy drink from Frucor Beverages are dominant in the energy drink category. Some examples include Frucor’s ‘Mizone Sportswater’, and ‘Thorpedo Energy Water’ from Thorpedo Foods. However, growing awareness among consumers, the underlying ‘Mega Trends’ active in the market, and aggressive marketing activities of leading suppliers are expected to sustain growth of the market. Wenn Sie diese Webseite weiter besuchen, erklaren Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. Consequently, the 2010 market suffered slightly, and manufacturers released fewer products than in the previous year—unseen since functional foods catapulted in popularity.
This figure, which is limited to products making specific functional health claims, marks a 31.5-percent increase from sales in 2007. The general desire for functional foods has increased because consumers want to stretch every dollar. But the superfruit's carry-over of sulfur dioxide may cause an immediate degradation of the thiamine—and its benefits. However, the process denaturizes proteins, causing particles to settle in a "very unappealing" agglomeration, Bastian said. As a result, consumers are more familiar and Europe isn't experiencing the same explosive growth rate as North America. It's a welcome sign, considering the number of new products actually dropped from 2009 to 2010.
Pea, rice and canola protein have all risen in popularity, and benefits go beyond a lower price tag.
Bakery and cereal followed (23 percent), and beverages rounded out the top three (12 percent). For now, the world market of functional food products' sales is more than 50 billion dollars, and the potential of the functional food sector for now is 5% of its volume. They also differ depending on the target audience (for children with health problems, for wellness and preventive care, for pregnant and breastfeeding women, for sportsmen etc.). Microelements are also often added to food products., iodine, iron, calcium and others among them. Among the leaders, there are also Danone and Unimilk, Wimm-Bill-Dann, Parmalat, Zolotye Luga (Golden Meadows), Velle and others. The decrease in functional dairy products consumption can be explained by the relative saturation of this market segment.
This factor, together with the logistics costs, is stimulating the increase of prices for imported products in comparison with the goods made in Russia.
According to the ‘Australia’s Health 2006’ report from The Australian Institute of Health and Welfare (AIHW), Australia is ranked ‘third’ worst among the OECD countries in terms of obesity. The resulting ageing demographic trend is expected to translate into an increased need for functional food and beverage to help the elderly use "food as medicine" to cope with chronic diseases and infirmity. A Consumer Research Study in 2004 conducted by Cardinal Health, Australia, revealed that 74.0 percent of the Australian population had consumed at least one or more vitamin, mineral, herbal or nutritional supplements over the previous 12 months. In August 2006, the Tick program was also introduced to everyday meals eaten out for lunch or dinner. The centre is dedicated to improving the health status of the population in Australia and New Zealand by promoting the optimal consumption of omega-3s, providing evidence-based advice on Omega-3s and health, and by facilitating and promoting research and development in this area. The sports drink category is dominated by ‘Gatorade’ from Coca Cola Amatil and ‘Powerade’ from Pepsi Co Australia. In this circumstance, scientists must suspend the participles to prevent both a layer of sediment and an unsuccessful product. Powdered mixes in sachets or caps, such as Fortitech's PowerCap, and effervescent formulations round out recent beverage demands. There are some functional products that are recommended to be used temporarily, and there are also some goods that are used for a long time and ideally replace the items from the daily menu.

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