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Author: admin, 02.03.2014. Category: Vegetable Garden

Spar UK is rolling out a Fresh for Less promotional campaign in stores across the country in a bid to boost sales in the growing fresh foods category. It includes specially designed mobile display units with four shelves, which can be situated either at the front of or outside stores.
Spar retailers will stock only fresh produce on the units, offering five items of fresh fruit and vegetable on display at ?1.00 each, and pre-packaged goods pricemarked to highlight deals to customers. The fresh food available will be seasonally relevant, with products sourced by each region’s wholesaler, said Spar.
Rebecca Whitmore, Spar UK marketing manager, said: “Fresh is a key area of growth for Spar, as we know consumers want to buy more fresh food from convenience stores. The activity will be supported in Spar stores by POS including posters, shelf cards, shelf stripping, with communication explaining portion size for five a day and seasonality. Specially designed mobile display units with four shelves, which can be situated either at the front of our outside the front of stores, are arriving in Spar stores now.


Spar retailers will stock only fresh produce on the units, offering five items of fresh fruit and vegetable on display at ?1 each, and pre-packaged goods pricemarked to highlight deals to customers. The fresh food available will be seasonally relevant, with products sourced by each region’s wholesaler.
Rebecca Whitmore, Spar UK Marketing Manager, said: “Fresh is a key area of growth for Spar, as we know consumers want to buy more fresh food from convenience stores. Fresh for Less is a division of RTK Group - a wholesaler of Food Products and Bakery Goods.
RTK Group works directly with major food manufacturers and distributers in Canada and USA, purchasing large quantities of Food and Food related products including, but not limited to overstock and discontinued food items. At Fresh for Less we offer large selection of Premium Quality Foods including Frozen foods, Fresh baked Goods, Prepared food, Deli as well as Catering for any occasion or budget. We offer large selection of Premium Quality Foods including Frozen foods, Grocery & Pantry items, Fresh baked Goods, Prepared food and Deli.


By ensuring the stands are placed in key areas around stores at different times of the day, retailers will help to ensure customers don’t miss out on these deals.
Fresh fruit and vegetables continue to dominate the market, with the number five clearly understood by the customer as part of any fresh communication thanks to government ‘five a day’ initiatives.
RTK Group sells in bulk to retail food businesses like restaurants, mom & pop shops, variety stores, catering companies and many more.
Our direct connection with food wholesaler allows us to pass the savings directly to our customers.



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