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Author: admin, 03.11.2015. Category: Healthy Foods

Our MissionWe identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
Alvin, Simon, and Theodore remind you to always practice safe food preparation habits by following four key steps: Clean, Separate, Cook, and Chill! Part of the USDA and Ad Council’s Food Safety Education campaign, these PSAs aim to raise awareness about the risks of foodborne illness.
In fact, the Centers for Disease Control and Prevention (CDC) estimates that 48 million people get foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths. Clean: Clean kitchen surfaces, utensils,and hands with soap and water while preparing food.

In the initial campaign, humorous television PSAs, broadcast in English and Spanish, showcased chefs going to over-the-top measures to stay safe. Sign up to receive our monthly newsletter with the latest updates on our PSA campaigns and best practices from the social marketing field.
They educate consumers, especially parents, to take specific actions to reduce their personal risk through safe food- handling steps.
To stay “clean,” for example, a man chopping vegetables employs a lawn sprinkler–and a raincoat.The campaign also includes radio, print, and web advertising as well as an integrated social media program.
Through depictions of dancing E.coli and Salmonella microbes, the campaign reminds consumers that the foodborne pathogens they can’t see, can still hurt them, so it’s crucial to practice food handling behaviors in their kitchens.

Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S.
Ads also ran on the Walmart Checkout TV Network, which covers 588 stores throughout the country.In a more recent campaign, also broadcast in English in Spanish, featured a clueless chef prepares traditional family meals, but breaks food safety rules along the way–with some disastrous results. All campaign elements direct audiences to visit where they can find more food safety resources.

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