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This got me thinking about the growing popularity of sports betting, and in particular, on mobile devices. These figures are overwhelming, and really highlight the opportunities sports books, gaming companies etc.
In an article about why mobile apps are here to stay, CEO of Front Row Solutions, Etien D’Hollander said, “the best apps are the fastest apps. Your app works, but with the unpredictability of how sports events will end, odds are forever changing and your app cannot keep up.


One example of a betting company who reaped the benefits of this is Racing Post, the online home of the UK’s number one horse racing daily newspaper.
The result is massive growth in Racing Post’s online services, and its mobile solution is even more successful. In fact, the official stats by the Global Online Gambling and Betting Market reports that mobile gambling is expected to reach double-digit rates and acquire over 40% of the total online gambling market by 2018, while the number of people engaged in mobile gambling is estimated to grow by 100 million by 2018. Its website, bookkeeper kiosks and mobile apps have become the online destination of choice for horse-racing enthusiasts looking for the latest information.


Racing Post’s free iPhone app became the number one sports application in the iTunes store shortly after it was launched in 2011, and has since been downloaded more than a million times. During key events in the racing calendar, such as Cheltenham Week, Racing Post has over 300,000 unique users using its mobile products, and over 54 million page views.



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