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Aryans, also called Caucasian – Constituted the regions of Eastern Europe and Western Arabia (referred to as Asia Minor). The diversity scenario is a nightmare as well as an opportunity for marketing people as they have to face stiff challenges in catering to the requirements of different kinds of people. As the years have gone by, with the introduction of fast food and junk food, natural food and organic food have become more popular and people are ready to get them by paying premium prices. Gordon Wu has written a book named ‘Mega Trends’, in which he states that regardless of cultural differences, when people have money to spend, they all spend it the same way. Therefore all these 4 attributes are highly important in marketing as it is all about understanding the people.
They are con­sidered as the torchbearers of the revolutionary change in the political, social, economic and cultural movements.
The urban society is also witnessing an increase in crimes and corruption leading to social disorganization. And there is a need to be with other human beings as it is one of the primordial needs (basic needs). Though this is low, when compared to the USA and other developed countries, it is a huge development, considering that the average per capita income was around 300 dollars just 20 years ago.
Most working class people such as restaurant waiters, workmen in salons, security guards and so on are mostly from Orissa, Bengal and the North Eastern States. Men are piercing their ears…  Fashion industry is one such industry which is full of opportunities. When a man becomes richer,  he spends money by order of priority on: eating well, buying good clothes, getting good appliances, buying out a property, providing a good education to his children, buying bikes and cars, travel within the country and finally travels abroad… Beyond that, if you have too much money and do not know what to do with it, you may finally end up buying islands…! This is where sociology plays a vital role as it helps us understand people and target the right product to the right people.
Mohapatra wound up quoting the example of Visconti Pens of Florence, Italy which he uses, a pen known as the Homo Sapiens, made of 50 percent lava. Urban sociology occupies an important place as it tries to study the urban life of both developed and developing countries. With the advancement of industrialization and technological development, the people of villages are attracted towards cities and towns, and this has hastened the urbanization to a great extent.
Apart from these, many grave economic and political problems have also cropped up forcing governmental organizations to pay attention to find solutions to these problems. Our mission is to provide an online platform to help students to discuss anything and everything about Importance of. It gives us an understanding of our rights and duties as parts of society and thus makes us better citizens. Studying sociology builds our understanding of social concerns and the measures needed to address them.
Sociological studies involve a comparison and analysis of various social elements, and an understanding of how they influence each other and the society as a whole.


I thought that Sociology was boring and wondered, what it had to do with Marketing anyway…?
That is why putting a criminal in isolation inside the jail is considered to be a punishment. The pen can withstand heat up to 150 degrees Celsius without being melted as would be the case with regular resin or celluloid.
The urban life of an advanced country is taken as an example to be followed by the less developed and developing nations. Due to this, the personal tendencies and trends, and norms and standards of all social institutions have also undergone a tremen­dous change. In the present urban societies, the service of the urban sociologist is equally important as those of the doctor, engineer or any other professional. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. The study of sociology aims at analyzing the patterns of human behavior, deriving their causes and speculating the future of the behavioral patterns in society.
It enables us to look at these differences objectively, thus earning a better understanding of people and their behavior.
They include the study of various aspects of society, and study different social structures and their association with people. It deals with the social effects that economic exchanges have and how social phenomena influence economic structures. Unlike Physics or Chemistry, Sociology is derived from many subjects and it correlates with other subjects like Psychology, History, etc. A recent survey shows that the number of women who complete graduation and post-graduation is more than the number of men who do so.
Thereby we have an opportunity in the construction industry as there is a shortage of houses for them. The processed food is more sought after and purchasing in supermarkets have increased tremendously. Whereas, white people believe that black skin is healthy and that white skin is vulnerable to wrinkles. Without the help of urban sociologists, urban social problems cannot be effectively solved. It intends to understand the ways in which different elements of society influence each other, how a society is formed, how it functions, and how is evolves.
The interactions between people and social constructs and the influence they have on one another is analyzed through the different branches of sociology.
Primary group is the first group with which a child comes in contact at the prime stage of his life. It allows for a scientific study of society as an organization, which is of help in the formulation and implementation of policies that benefit society.


Primary group plays a very important role in the socialization process and exercises social control over them. They perform a number of functions for individual as well as society which show their importance.(1) Primary group shapes personality of individuals. It analyzes the influence of society on the development of science as a field, and the social impact of scientific developments. It plays a very important role in molding, shaping and developing the personality of an individual. They analyze the respective domains as social concepts and assess their interrelation with society.Sociology is regarded as a branch of social sciences. A basic study of sociology can definitely have a positive effect on our overall development as individuals, as it enhances our understanding of people and our knowledge of the world. A child learns social norms, standards, beliefs, morals, values, sacrifice, co-operation, sympathy and culture in a primary group.(2) Primary group fulfills different psychological needs of an individual such as love, affection, fellow feeling, co-operation, companionship and exchange of thought.
He considers himself as an important member of group.(3) Individual lives a spontaneous living in a primary group. In other words the binding thread of these relations is close or intimate blood relationships. Because of this spontaneous living members of a primary group come freely together in an informal manner. These informal groups satisfy the need for spontaneous living.(4) Primary group provide a stimulus to each of its members in the pursuit of interest.
It determines the rights and obligations of the members in all the sacraments and religious practices from birth to death in family life. The interest is keenly appreciated and more ardently followed when it is shared by all the members.
A member always feels a kind of emotional support and feels that there is someone on his side.(6) Primary groups acts as an agency of social control. It exercises control over the behavior of its members and regulates their relations in an informal way.
It teaches individuals to work according to the prescribed rules and regulations.(7) Primary group develops democratic spirit within itself. It develops the quality of love, affection, sympathy, co-operation, mutual help and sacrifice, tolerance and equality among its members.(8) Primary group introduces individuals to society. It helps the individual to internal social norms and learns culture.(9) Primary group increases the efficiency of individuals by creating a favorable atmosphere of work. It provides them security and teaches many good qualities.(10) Primary groups also fulfill different needs of society.



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