The Google-owned video platform wants to show brands and retailers how valuable its TrueView video ad platform is at not only driving online engagement, but also subsequent in-store traffic and sales.
Prior to this partnership, Google reported that TrueView video campaigns drove a 61% lift in sales for brands that used this ad tool.
But partnering with a third-party analytics program to assess the impact of these ads will lend some helpful validity to these numbers. Awareness of this growing preference to buy CPGs online should attract brands to YouTube's ad platform. Dollars are increasingly flowing from traditional ads to digital, as strong growth in mobile, video, and social spending continue to change the face of the US media market. BI Intelligence, Business Insider's premium research service, has compiled a detailed report that forecasts spending trends for the major digital ad formats a€” including search, display, and video a€” and mobile vs. Mobile will be the fastest-growing advertising channel and buoy spending on each of the digital formats. Mobile display ads, including banners, rich media, and sponsorships, will overtake desktop display-related spending even earlier, in 2017.
The rapid embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ad spending coming through programmatic channels. Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. How I wish I had had Jeff Johnson’s free YouTube cheat sheet when I started my YouTube channel about eight years ago.
Today, YouTube offers so many more opportunities to pull traffic that converts to leads, and leads that convert to paying customers. One of the valuable things I learned from Jeff was to never use a call to action that sends people to a sales page where you’re urging them to buy something. Get the lead first, he says, by asking for their email address in exchange for valuable tips they’ll love.


Jeff is giving away cheat sheets that list 15 ways to pull fast, free traffic from your YouTube channel. Creating your own YouTube channel is one of the steps I recommend in building your own media empire. Enter your email address to subscribe to this blog and receive notifications of new posts by email. James Grant Digital offers a fully connected service using experience with key digital platforms, broadcasters, producers and management to develop clients’ digital profiles and audiences. We manage a combined client audience of over 25 million Twitter followers and over 7 million Facebook fans. Reach new audiences with original online content that extends beyond broadcast, print, pitch or publication. YouTube can then use these numbers to attract additional brand partners and attract higher ad spend from existing ones.
However, consumer demand has led online retailers into offering faster and cheaper shipping speeds, which in turn has attracted more customers.
It already boasts major CPG retailers like Target and Walmart a€” both of which dramatically increased their video ad spend on YouTube in 2015. Mobile will drive up spending on video, search, display, and social, and propel the migration of ad dollars away from traditional media, including newspapers and magazines. Mobile search ad spend will rise by a 25.2% CAGR, while desktop search ad revenue will decline during the same period. US social media ad revenue, which includes video and display ads, will grow by a CAGR of 14.9% through 2020. But however you decide to acquire this report, youa€™ve given yourself a powerful advantage in your understanding of the digital media advertising. For example, the YouTube partner program lets you include an annotation on your video that tells viewers to click and takes them right over to your website without making them type your URL!


She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. Increase appeal to potential brand partners through audience engagement and original content ideas. Google is touting what it calls video micro-moments – when we turn to our devices as if by reflex to learn something, get help with a decision or even purchase a product. ItA also examines trajectories for social ad spending and programmatic ad buying, which cut across digital formats. It was all I could do to upload a video and slap a title and a one-sentence description on it!
Finally, the report looks at how spending on traditional media formats will grow or contract over the next five years, as digital, and particularly mobile, rises.
Read MoreThe vendor is looking to “connect the dots” between when someone watches a video and when they make a purchase with a new feature – TrueView – that makes it easier for viewers to get the product information they need to click and buy. Regularly refreshing artwork across all social media platforms with current and key messaging. Regular feedback on analytics and audience response to content, with a view to adapting and reacting to audience response and behaviour. He began his career in technology journalism in the late 1990s, covering the Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada and the channel for Computer Dealer News.



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