Hospitality Technology has named cloud computing a hot topic for 2013, predicting more and more roll-outs of cloud systems. Other trend reports across the industry have also cited cloud computing as a key trend for 2013, and more and more technology conferences are popping up and focusing on the benefits of cloud-based hotel management systems. And the industry commentators were clearly onto something, as 2013 has already seen some of the biggest names in the hospitality sector – including Kempinski and the UK portion of the InterContinental Hotels Group (IHG) – making high-profile switches from server-based enterprise software to the cloud. Cloud computing software as a service (SaaS) basically allows hotels to avoid building their own IT infrastructure; instead, software and associated data are hosted centrally ‘on the cloud’.
Almost every aspect of a hotel business can be hosted on the cloud through a cloud-based property management system (PMS), which can cover front desk, point of sale, housekeeping, channel management and global distribution, among other things. Cloud-based reservation systems are also becoming increasingly popular because of their potential to increase direct booking revenues. Essentially, the industry has reached a point this year where operators are really beginning to realize the benefits of switching from in-house enterprise software to a cloud-based system. Since cloud services can be purchased on an ‘on-demand’ basis, hotels can avoid upfront investment in hardware as well as associated expenses, such as maintenance costs and the extra manpower needed to run an in-house system.
Indeed, at La Quinta Inns & Suites, a limited service hotel chain that adopted cloud computing in 2007, the company’s operating expenses have been reduced by 50% and they have saved 30-50% in telecommunications bills at each company-owned property. Another benefit of renting space on the cloud is that hotel managers no longer need to worry about delays in the deployment of the system; it’s ready to use as soon as the first monthly fee has been paid. Moreover, system information can be updated in a fraction of the time it takes on a complicated inhouse system.
With an in-house software system, procedures are often complex and technical, meaning training is required to both maintain and operate the system.
Not only does this save on staff training, it also means that even the least tech-savvy members of a hotel’s team can easily gain access to the information they need at the click of a button. One of the great advantages of cloud-based hotel software is that it can be accessed from anywhere, as long as you have a computer and an Internet connection. In the coming years, flexibility is set to increase still further, as many software companies are developing versions of their cloud-based hotel software for mobiles and tablets. More and more hotel bookings are taking place online, with mobile booking growing at the fastest pace. Having a cloud-based reservation system allows hotels to capitalize on this trend, appealing to a clientele that is only set to become more knowledgeable about online booking. Although some operators have concerns about their data being hosted by remote servers, for many hotels, the security benefits of cloud computing far outweigh the risks. Cloud-based applications are hosted on powerful servers, meaning the possibility of them going down is slim. Cloud computing has certainly not reached its full potential in the hospitality sector, with some operators still wary of the technology because of its perceived security and connectivity issues.
Moreover, with more and more information becoming available to hotel owners – through technology conferences, studies and trend reports – it’s likely that trust in cloud-based hotel software will only continue to grow in the rest of 2013 and beyond. After all, cloud-based systems can bring hotels back to the very fundamentals of hospitality. Maansi Sanghi heads Marketing at Hotelogix, a leading provider of Property Management and Distribution Solutions on the Cloud.
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Tweet2010 was a big year for Cloud Computing and as the year approaches to an end we take a look and the top Cloud Computing stories of the year that made headlines around the world.
Larry Ellison, CEO of Oracle Corp has not been a big supporter of Cloud Computing until recently.
At the OpenWorld conference this year Larry Ellison not only stopped continuing statements like the above, but launched Cloud Computing products on his own: The Oracle Exalogic Elastic Cloud server combines 64-bit x86 hardware, a total of 30 compute servers with 360 cores, with Oracle middleware such as the WebLogic server, Oracle Coherence data grid software, JRockit Java runtime software and Oracle VM virtualization software. In July of this year, Rackspace introduced the OpenStack initiative, a game-changer in cloud computing and in Rackspace’s own product offering. OpenStack is a collection of open source technologies delivering a massively scalable cloud operating system. After a slow start on its cloud computing product range, Microsoft signs several deals with cities and states in the U.S.
Microsoft CEO Steve Ballmer and New York Mayor Michael Bloomberg unveiled the deal, which should save the city $50 million over five years by consolidating existing licenses and leveraging Microsoft’s cloud computing offerings. Google launched an online marketplace where third-party suppliers of on-demand, cloud computing applications, can offer their wares to supplement the Google Apps cloud suite. In October, the Google Apps Marketplace boasted more than 200 applications targeting different segments including customer management, project management, productivity, accounting, education, legal and a host of other concentrations. More than 2 million businesses have adopted Google Apps over the last three years, eliminating the hassles associated with purchasing, installing and maintaining hardware and software themselves. IBM is accelerating its own Cloud ecosystem which is part of its major IBM Smart Business campaign.
IBM offers a host of services such as IBM Strategy and Change Services for Cloud Adoption and IBM Strategy and Design Services for a Cloud Infrastructure to help clients develop a cloud roadmap. IBM Cloud Service Provider Platform (CSP2) accelerates and simplifies deployment of a complete cloud services environment. In October, IBM extended its cloud offering with new security, risk solutions, and business innovation with the IBM Cloud.
The goal of the new duo is to allow Java developers to build and run Spring-based Java applications on Google App Engine. Google and VMware are also said to be working on products that will provide end-to-end performance visibility of the cloud applications built using the companies’ software tools.


In July, a report surfaced estimating that Amazon could generate $500 million in cloud computing revenue in 2010 and that cloud revenue could hit the $750 million mark in 2010. After launching its Elastic Compute Cloud (EC2) in August 2006, Amazon extended its service with numerous features and additional functionalities and also took good care of gradually decreasing its pricing.
Determining how much cash Amazon generates from its AWS offerings is difficult, so any insight into its possible dollar value is a pretty big deal, especially as Amazon keeps its cloud revenue relatively under wraps. In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC.
Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data.
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. TweetAn organization’s decision to move IT to the cloud is daunting because it is a wholesale change in sourcing and delivery of solutions. CDW’s 2013 State of the Cloud Report surveyed IT professionals to explore what factors drive the shift to the cloud, what types of applications organizations are taking to the cloud and what benefits (beyond cost savings) they are achieving. To watch and share the motion graphics video about the CDW State of the Cloud Report, click on the link below.
Initially cloud security drew attention in 2012 when dropbox employee had used the same password for all his accounts.
This is the sentiment of PBT Group, who believes that Big Data is not only a trend, but should be deemed as a key resource that must be protected and exploited to create value for an organisation.
Says Willem Conradie, BI Consultant at PBT Group; “A few years ago, for many of the Internet ‘giants’ it was a do or die period in terms of technology investment, which forced them to invest in alternative technologies to stay ahead of competitors. Continues Conradie; “To give some context, in retail, Big Data analytics can be used to improve customer recommendations – while in telecommunications, network call behaviour can be deeper analysed to develop new, more personalised products and services for consumers – so you can see the value it can bring for organisations looking to really define their competitive ‘edge’. However, starting a Big Data analytics project or ‘proof of concept’ can be a daunting and rather expensive task.
Cloud architecture also alleviates the highly specific technical skills required to keep a big data system up and running. Continues Conradie; “Data privacy and personal information protection today is always a slight challenge that companies need to be mindful of. Industrial automation components supplier European Automation has produced a helpful buzzword guide on cloud computing for the automation industry. Like many rapidly developing sectors, the automation industry is prone to using buzzwords to describe innovative and evolutionary processes. Although cloud computing has been around for a number of years, it is constantly improving and becoming more bespoke. In fact, the main reason for this post was spurred on by a Linkedin discussion we started around Reverse Logistics.
One of the grandest ideas to come from reverse logistics is the backhaul thus reducing "empty" trips back to the origin. I certainly didn't mean to diminish the efforts of anyone working in this field, rather, I was pointing out the fact that the term "reverse logistics" seems to have popped-up out of nowhere. As we stated in our Ultimate Guide to Transportation Terminology, and why Wikipedia and dictionaries exist, getting on the same page with terms is vital for industries to mature and grow rapidly. In its first industry buzzword guide, European Automation has explained ten popular cloud computing terms that are often referred to in technical documents without definition.
Adam RobinsonAdam Robinson oversees the overall marketing strategy for Cerasis including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing.
Nice Infographic, Robotic Process Automation , #RPA another Buzzword to add to the de-mistifying list.
Not only can using cloud-based hotel software allow hotels to appeal to increasingly tech-savvy guests, it can also save time, training and, most importantly, cash.
Whether it’s the latest tablet, iPhone or Kindle, travellers are increasingly using digital tools to enhance their holiday experience, doing everything from researching destinations to booking hotels and even giving online feedback. Over the last couple of years, it’s become clearer and clearer to hotel owners that investing in cloud-based hotel management software could potentially revolutionize their businesses. Indeed, according to the magazine’s 2013 Lodging Technology Study, nearly half (46%) of hotel executives revealed a marked desire for cloud-based revenue management solutions.
For example, February 2013 saw the launch of the Hospitality Technology EXPO, which was heavily focused on the benefits of cloud computing for hospitality companies. This means hotels only pay for what they use, they don’t need to invest in costly hardware equipment, and all they need to operate their hotel management system is a computer and a web browser. On top of that, distribution systems on the cloud can help hotels manage the complexities of distribution through a single online dashboard. Previously, the hotel chain relied on 140 servers for its corporate and shared applications. Rather than dealing with infuriating hardware glitches, they can concentrate more of their time and energy where it’s most needed – on looking after their guests. Indeed, one of the reasons IHG decided to migrate its 60+ UK properties to the cloud was the ability to update prices in real time across all of their hotels with a simple click.
But, with a cloud PMS, everything that requires technical knowledge is handled by the vendor and the system is easy to use and intuitive at the end user level. For example, if a hotel owner or executive was called away for a last-minute meeting or even an overseas conference, he would still be able to access any information he required via the cloud-based system; the hotel’s operations wouldn’t be compromised in any way. In 2011, approximately 20% of all travel was booked on mobile devices, in comparison to almost zero in 2009, and this will grow to 80% in the next two years according to Google.


Moreover, data is constantly being backed up and can therefore be easily recovered, even if a localized computer network was to crash. However, there’s no doubt that 2013 has been a turning point for the sector, with some of the biggest names in hospitality migrating from traditional in-house systems to the cloud because of the clear benefits cloud-based systems offer their businesses. If the technology is taken care of for them, and they can save money and become more efficient in the process, hotel staff are free to focus on what they do best – looking after their guests.
Through OpenStack, Rackspace is opening up its Cloud Servers cloud compute and Cloud Files cloud storage code in a bid to build an open source community and create an easier path to cloud adoption for service providers, enterprises and government agencies.
It is part of a larger strategy by the city that shall renew the tech infrastructure and centralized IT planning. With IBM Cloud it is enhancing its offering of test and development services with an increasingly larger network of partners. CSP2 enables rapid ROI by expediting the launch of cloud-based infrastructure and platform services. As such, a large number of tools and toolkits are already available for accessing the database from a variety of languages and platforms, from Java on a server to iOS on a phone. That same report, by UBS analysts Brian Pitz and Brian Fitzgerald estimated that come 2014 Amazon cloud generate $2.5 billion for the online book store turned cloud computing kingpin. However, most organizations are planning to shift select capabilities there, and many already have. Even his work account with access to sensitive data, one that contained user email addresses which lead them to get spammed. Yet, placed together, the two concepts can offer businesses the ability to engage in Big Data at a reasonable price tag!
A company needs the right hardware, software and resources, with the applicable skill set from a technical as well as an analytical perspective, to get it right.
A few aspects that need to be considered are the privacy and service level agreements, as well as the security and data protection, location of data and legislation and regulation.
Akin who is also the Group Publisher has great passion for highly innovative and educative news that can impact greatly on people.
The concise directory is aimed at giving a relevant outline of some of the most popular, but occasionally mystifying terms used in cloud computing. Terms like "Industry 4.0", "disruptive technology" and the "Internet of Things (IoT)" are just a few examples that continue to appear time and again. Combine this with the fascination in industry for "big data" and you have a recipe for a specialised, cloud-based archiving language.
This reduces freight costs of recycling projects, as well as, utilizing materials for reconstructive purposes or profitable recycling efforts. Marketing survived for more than 5000 years without this phrase until a guy named William Zikmund, who is better know for writing books about marketing than actually working in the field, coined the phrase. If everyone is using words that are not further refined and agreed upon, then it is hard for a more and more distributed and global economy and industry to get on the same page and thrive. Cloud technology providers also use SSL encryption to transmit data, as well as saving data on firewall-protected servers. OpenStack Compute is software to provision and manage large groups of virtual private servers, and OpenStack Object Storage is software for creating redundant, scalable object storage using clusters of commodity servers to store terabytes or even petabytes of data.
Amongst many other companies, PayPal is joining IBM to offer services to enterprise clients. It includes a social data model, file storage, user management, authentication and further development tools. The decision is often influenced by technology trends, including the growth of bring your own device (BYOD), the consumerization of IT and ever-closer ties between technology delivery and business outcomes. Cloud computing faces various threats like Ddos, data theft through hacked servers or Man in the middle attack. Although Dropbox has improved security by using a two-factor authentication system, some broader vulnerabilities have been found associated with registration, login, encryption, and shared data access on seven cloud storage sites. Therefore, making use of cloud computing lowers the cost of entry significantly, especially when it comes to Big Data analytics”; continues Conradie. These factors are also very much dependant on whether the business is making use of a public or private cloud. The top ten is available for download here from the industry guides section of European Automation’s website. Anyone involved in trucking understands the ridiculousness of driving hundreds of miles with empty trailers. We promote Green, avoid equipment going to landfills, encourage domestic manufacturing, compete with overseas imports, and extend the life of US made equipment.
To store hundreds of terabytes (TB) of data effectively, many companies are turning to cloud-based storage. Robinson works with the business development department to create messaging that attracts the right decision makers, gaining inbound leads and increasing brand awareness all while shortening sales cycles, the time it takes to gain sales appointments and set proper sales and execution expectations. This attack was done through clever social engineering with Apple’s tech support to bypass security questions. But some, like Reverse Logistics, has helped bring light to a GROWING need that begs to be formalized. If something becomes a buzz word AND effects change for the better, I have no problem with it. I'd like to get some face time with one of your more forward thinking managers to discuss a reverse compatibility issue that's trending in my space.



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