Telecom « Hosted virtual desktop technology for nonprofits, nfp, and small businesses.
Sen Technologies, creators of the Freedom Cloud, also brokers telco services and offers clients solutions that are in the best interest of the businesses we serve.
This happens with internet services also and there are lots of different options out there to help a business to right size their bandwidth and reduce monthly recurring costs.
This kind of service is FREE to our clients and often can help a business reduce telecommunication expenses to compensate for upgrading to enterprise class cloud computing.
Summary: Telcos should grow Cloud Services revenues nine-fold and triple their overall market share in the next three years according to delegates at the May 2011 EMEA Executive Brainstorm. This document gives an overview of the output from the Cloud session of the Telco 2.0 stream. At the EMEA brainstorm, delegates were presented with an overview of the component cloud markets and examples of different cloud services approaches, and were then asked for their views on what share telcos could take of cloud revenues in each. Applying these views to an extrapolated 'mid-point' forecast view of the Cloud Market in 2014, implies that Telcos will take just under $9Bn revenue from Cloud by 2014, thus increasing today's c$1Bn share nine-fold.
An interesting feature of the debate was which areas telcos would be most successful in, and the timing of market entry strategies.
Aepona described a Platform-as-a-Service (PaaS) concept that they are launching shortly with Neustar that aggregates telco APIs to enable the rapid creation and marketing of new enterprise services. In this instance, the cloud component makes the service more flexible, cheaper and easier to deliver than a traditional IT structure. Context - Cloud ComputingCloud Computing is one of the most talked about emerging technology trends today for its potential to be a “disruptive” technology. Early adoption of cloud computing in Global 2000 enterprises has largely been for IT optimization. IT spend of Global 2000 enterprises constitutes less than 5% of their revenues so, optimizing IT isn’t going to impact their top line or their bottom line.
Digital Consumers are driving changes in the way products and services are being consumed and being delivered. To remain relevant and ensure loyalty, large enterprises can no longer afford to have “websites” or “brick-and-mortar stores”, they will need to provide online platforms that engage the consumers constantly along with their social community thereby incorporating the enterprise business services in their day-to-day life. There are 3.3 billion active mobiles in the world, equal to half the entire world population.
With increasing adoption of technologies like RFIDs, wireless sensors, wearable computing, the number of such smart devices is expected to reach one trillion by 2012. With increasing adoption of information and communication technologies, the pace of change is increasing. In response to these changes, industry leaders will eventually start creating “business clouds”.
In the telecom services domain, service providers are facing challenges with increasing commoditization of their services. In the financial service domain, wealth management services have traditionally been personal advisor driven so it has only been economical for banks to offer them to a small group of wealthy individuals. Retailers are already building business clouds providing programmable APIs which partners and external developers can extend in building social applications. Traditional solutions will not be scalable and cost effective for such next generation platforms. Similarly processing data captured at such scale isn’t going to be feasible or economical with traditional BI solutions. Open Social provides a standardized platform for creating online application container platforms with social networking capabilities. The ecosystem and partner management solution will help manage the relationships with the different partners with appropriate incentive structures. The product management solution helps plan the products and manage the marketing to the consumers together with partner services. As products and services get commoditized, service providers will look to increase customer loyalty with wider breadth of offerings, providing better services and maintaining deeper relationships.
NEXT STEPS From aligning your IT with your business needs to an end-to-end strategy for transforming your enterprise, TCS has the world-class experience and expertise that you need. With early adoption of Telco Cloud innovations, TCS has the expertise to architect and implement effective virtualization solutions for the network and platform for you.
We develop innovative solutions for our telecom customers and are engaged with you right from the due-diligence architecture, design to development, migration and deployment. Service Orchestration Solution:It is an open-source, automated, meta-data driven service orchestration framework for NFV.
NFV Orchestration and Test Solution: It is a framework that enables validation of service design, orchestration, functional testing, and characterization of NFV services. Technology leadership: Extensive capability in evolving areas like Software Defined Networking, Network Function Virtualization, OpenStack, etc. Brochures IP Networking Services The dramatic rise in global mobile traffic will drive a paradigm shift toward next generation networks and applications.
With over 20 years of telecom domain expertise, we help you deliver next generation solutions to the market more rapidly with TCS’ NextGen R&D Service – IP Networking.

White Papers Virtual VoIP Orchestration with OpenVNFManager Reference Architecture Intel and Tata Consultancy Services (TCS) are collaborating to demonstrate the technical and business viability of NFV deployment and service orchestration using cloud computing technologies.
Brochures NFV Orchestration and Test Solution It is is a framework that enables validation of service design, orchestration, functional testing, and characterization of NFV services.
Brochures Service Orchestration Solution It is an open-source, automated, meta-data driven service orchestration framework for NFV.
The Atos proposition for telecommunications companies helps create new client value and drives operational efficiency. But right now, cloud is on the business technology agenda in all Atos discussions with telco clients around the world, and early experimentation is fast making way for practical implementation.
Expectation a€“ both your consumer and enterprise customers expect cloud to be part of the proposition. Over-the-top pressures a€“ cloud gives you opportunities to leverage your differentiating information assets against new OTT competitors. Application providers a€“ you need to take advantage of the fact that the software providers you and your clients rely on are all looking to SaaS. Over the last eighteen months, Atos has been actively inolved in a wide range of cloud-based projects with telecommunications clients. In both scenarios, Atos makes continuity, compliance and security a priority without compromise at all times. Back-up and restore are now standard consumer cloud offers a€“ but how to do more and how to challenge over-the-top players head on. Putting smart retail services on the device in the consumera€™s pocket lets you take personalized and context-sensitive shopping to a new level. The telco workplace is more diverse and dynamic than ever a€“ provisioning desktop devices and services loses sense when BYOD and home-working increasingly become part of the mix.
When looking at enterprise cloud computing, telco brokers can analyze all the offerings from the different providers and recommend the right solutions, not just sell you unnecessary technology.
Sen Technologies Telco Service and Freedom Cloud can help a business realize many cloud computing business benefits like becoming more mobile, productive and make use of cutting edge technology. In total, delegates' views amounted to telcos taking in the region of 18% by revenue of cloud services at the end of the next three years.
For these large enterprises, in current economic climate, IT optimization is a good reason to start looking at cloud computing. This is leading to changes in the entire value chain, including changes to the roles of the different players in the ecosystems, their business models, their innovation models and so on. It’s only a matter of time (when the Gen Y consumers reach the market) before “community driven” social commerce will replace traditional “website based” e-commerce. Increasing use of such hand held devices is also changing the expectations of consumers on the availability of services.
This is leading to change in the pace of innovation which in turn is driving changes in the innovation models.
It provided a “collaboration cloud” supported by a platform that enabled ISVs like Animoto, Geni, Real to create innovative applications. But, with increasing relevance of emerging economies and increasing middle class consisting of the tech savvy mass affluents in 30-55 age group who look to social media for advice, it won’t be long before banks start creating online “financial services clouds” that engage these new consumers with new online social media and deliver services through new business models. Through these APIs developers can retrieve product information and access e-commerce functionalities like shopping cart, product search, reward program and payment services. For example, if we consider the storage aspects, unstructured and semi-structured data is projected to grow to comprise more than 80% of corporate information. Yahoo WebMap uses a 10000+ core Hadoop cluster processing 5 petabytes in production to analyze the search data.
There are open source solutions like Apache Shindig which are being used by application containers like LinkedIn’s InApp platform. ISV portals and developer forums provide the governance framework for development and on-boarding of new products and services. In order to increase the portfolio of offerings and innovate faster, several industry leaders are increasingly adopting open innovation models there by creating business clouds supported by an ecosystem of partners. NFV descriptors and lifecycle events, such as VNF deployment, service configuration, and scaling, are effectively verified using a European Telecommunications Standards Institute (ETSI)-compliant and Red Hat certified NFV verification framework. The collaboration delivers a Proof of Concept (PoC) that demonstrates a novel NFV-based orchestration solution for an operator’s cloud - based IP Multimedia Subsystem (IMS). Some of these are focused on the telco opportunity to generate new revenues with new services. The Atos Mobiret cloud retail service allows retailers to build profitable relationships with their customers on the move a€“ creating new revenues for the telco as a result. By continuing to surf this website, you consent that we will continue using cookies to measure and understand how our web pages are viewed and to improve the way our website works.
We offer telco brokerage services to eliminate any confusion when there is a problem with any facet of the business cloud computing infrastructure.
As per a Forrester Report (Dec 2008) more than 70% of IT budget is spent on maintaining current IT infrastructure instead of adding new capabilities. The true “disruptive” potential of cloud computing is in the way it is going to help these large enterprise reinvent themselves and their business models to meet the changing business landscape.

Accordingly enterprises need to start building such next generation industry specific services platforms for the domain that they operate it. The expectation is the products and services should be available to the consumer wherever they are and whenever they need the service through innovative applications. The consumers of tomorrow will be used to and will be expecting more intelligent products and services like intelligent buildings that save energy, intelligent home appliances that can alert and make decisions, intelligent transportation systems that can make decisions based on real-time traffic information, smart-grids etc. Traditional model of in-house R&D for innovations isn’t going to keep pace with the rate of innovation in the market.
Over 125,000 software developers are participating in the Apple iPhone Developer Program and over 6.3 million iPhone apps are being downloaded every single day. Infact most of the popular facebook applications including Animoto use cloud computing infrastructure to meet the unpredictable usage patterns. These financial services clouds will expand to engage a consumer all long their financial life from childhood to professional to retirement personalized for their specific needs along with a community that they like to part of. This allows developers, web site publishers and others partners to leverage the data that retailers use to power their own business, and potentially make money by virtue of various affiliate and revenue-sharing programs tied to many of these APIs, While Amazon (AWS) is pioneer in this area, other retailers like Best Buy (Remix API), eBay, Tesco, Yahoo Shopping are also building similar solutions. Organizations will have to look at such cloud storage and processing solutions as they build such next generation services platforms. The social application container provides the runtime environment for the different applications to work together while incorporating social networking features.
As computing becomes more and more pervasive with increasing adoption of smart devices, a new generation of applications need to be created and to manage the scale of information and processing involved in such cases economically, organizations should start looking at cloud computing solutions and build their next generation business cloud platforms leveraging them. It is a scalable, agent-less, and modular framework that interoperates with existing service orchestrators, enabling fully automated service provisioning.
The solution also offers you the ability to reuse your existing tool stack, with easy integration capabilities.
By then, cloud will be so completely embedded in the way you design, manage and deliver communications and content services that the word itself will cease to have meaning. Others are designed to increase the efficiency and cost-effectiveness of internal processes and operations. Canopy, the Atos company formed with EMC and VMware, now offers a pure-play cloud application store for the enterprise, allowing telcos to re-badge for immediate use. So, organizations are looking to adopt cloud computing model for their enterprise applications for better utilization of the infrastructure investments. Increasing adoption of social media is making it easier for consumers to stay connected and get opinions on products and services.
A whole new set of innovative products and services based on such pervasive computing will have to be created for the next generation.
More and more organizations will start adopting open approach to innovation so that there is an ecosystem of partners and customers who are co-creating innovative solutions.
Several organizations like Google and Amazon are already using such clustered storage technologies to meet the storage needs for such internet scale data economically. The multi-channel application store will provide a registry for the applications and will also provide commerce capabilities. With this solution, telcos gain the responsiveness and service agility to meet customer demands.
Several of these organizations have data center consolidation and virtualization initiatives already underway and they look at cloud computing as a natural progression of those initiatives. It’s too late by the time a consumer reaches a website or a store, the consumer has already made up his\her mind.
To address these challenges, several telecom service providers are looking to increase the stickiness of consumers and improve their ARPUs by offering value-added services (VAS) and social networking capabilities.
The domain services platform will provide the business services while the cloud layer will provide the scalable infrastructure.
Enterprise private cloud solutions add capabilities like self-service, automation and charge back over the virtualized infrastructure and so make infrastructure provisioning faster and help improve the over-all utilizations. This is resulting in significant changes in consumer marketing and the B2C business models.
The pace of innovation at which these VAS applications need to be created and the collaboration needed across multiple players of the ecosystem like the content providers the ISVs and developers to create the VAS applications makes it challenging. Some of these enterprises have also been experimenting with public cloud solutions as a new infrastructure sourcing option.
The relationship is no longer between the enterprise and consumer, it is changing to a deeper relationship encompassing the consumer’s community. Telcos are creating “telecom clouds” supported by open telecom platforms and application stores that provide the telecom capabilities as programmable services that partners can leverage to build VAS applications.

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