PPC or Pay Per Click advertising allows you to target your marketing budget to a focused campaign aimed at a selected audience. Unlike traditional, organic marketing, PPC has the advantage of boosting marketing efforts quickly. A PPC campaign allows you to target and attract specific groups of customers in an effective, affordable way. Our philosophy of PPC marketing is that, if the keywords are converting and delivering your expected results, they should further be expanded and properly managed to increase the benefits and exceed the expectations.
While other services might focus on other metrics, such as the CTR and others, Rank Mountain makes sure that we’re focusing on the effectiveness of bids, media and the budget for our clients. Besides a dedicated analyst, we also provide different staff, such as copywriters, trainers, social media experts, and marketing.
While providing all these services, we make sure that you are gaining the knowledge from us so that you can apply this on other ventures, and marketing campaigns. The biggest thing that we like to focus on, is that the cost per click is as low as possible while increasing your conversions. We target search and mobile based ads, while integrating different types of search tools that will further increase the effectiveness of your campaigns.
Campaign Strategy: Once your account has been setup, we then construct different ad groups and campaigns (this will help you track everything).
Research: We have a habit of doing the keyword research for you, whether you provide us the keywords or not. Tracking-Wracking: Without proper tracking no one can earn a single dime from their campaigns and trust us, most people are not tracking the exact metrics that they should be.
Monitoring Setting: The most important thing is to monitor your daily spending, and the geographic area that you’re targeting.
Managing Your Bids, and Tracking Your ROIs: Cost Per Click or CPC is the most important decision that one has to make before making their campaigns live. Sophistication: Our top of the line MountainWare software is the technology that makes us authentic and attractive to countless businesses out there.
The expert staff with Rank Mountain understands how your business fits into a specific niche.
FREE Competition Analysis ReportWe will reseach your top 3 competitors and let you know what it will take to overtake them and win! Search engines such as Google and Bing offer one of today’s most affordable and effective advertising opportunities. PPC begins with defining an objective and choosing a set of keywords and targets relevant to the goals of the advertising program. When you create an AdWords campaign, each aspect is able to be monitored, from cost-per-click and the click-through-rate. Although there is a downside – Managing campaigns can be time consuming and choosing keywords to place a budget on can be difficult. Perhaps you’re not sure if you can handle the responsibility of AdWords – not to worry, Visionary Media would be happy to help, we are the Pay Per Click Bristol based agency for you! We are a digital marketing agency based in Thornbury near Bristol, just minutes from the M5, and we’d love to hear from you to discuss your digital marketing requirements. At the NYC SES conference JupiterMedia stated that 5 out of 6 commercial purchases which originate from search originate from the free (or organic) side. Recently Atlas DMT released a PDF report titled The Atlas Rank Report: How Search Engine Rank Impacts Traffic which showed how the clickthrough rates breakdown within pay per click ads. Overtures ad clickthroughs seem to drop significantly as you move down each position through their rankings, and their open bidding system means the bid prices are more likely to be near one another. Google's customer delivery seems to drop a big amount from position 1 to 2 and then drops off slowly the rest of the way through. The fact that Google hides the bid price and the prices drop down significantly by position means that there is perhaps a wider range of ad positions that can provide a decent ROI on Google than on Overture. In the future Atlas DMT intends to do conversion rate measurements (which are usually a bit higher as you move to lower ad positions) which will help give a better idea of profit potential by position, but there are many factors outside of bid position that can help determine the click through rate and profitability of your account.
Eventually more search engine marketing measurements will become more sophisticated, ignoring ROI and measuring profit elasticity. I wonder how long it will be until some of the best PPC bid management software becomes a true comodity. Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter. Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.


Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free. Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more. Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search. Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues. Join our training program today and get the Google rankings, search traffic, growth, and profits you deserve! Marketers who understand the basic principles of conversion and the importance of measuring conversions often see huge successes within their pay per click campaigns and the businesses they manage. This small business from California reached out to us to design and develop a website for them to replace a flash based website that they initially had.
99MediaLab’s Pay Per Click (PPC) Marketing helps you dominate the all-important search engine result pages (SERP). An integral part of search engine marketing, pay per click marketing complements search engine optimization and if executed properly it remarkably increases targeted traffic. If you’re looking to reach a local market, we can trim the focus of our PPC campaign and zoom in on specific geographic areas e.g. The nature of PPC means an effectively designed campaign offers one of the highest returns on investment of any type of online marketing. This ensures that we (and the clients) are focusing on the conversion of those keywords and making sure they are the most relevant in the vertical and the geographic area that they have selected. We believe that these are the most important things to focus on and will go way ahead to deliver astonishing results to our clients.
This will ensure that you have everything available on hand, and that you are able to access these services as you need them. It is because we believe that research is always better to make sure that we are not leaving a single penny on the table. We are continuously trying different things to improve your campaigns, and that includes the conversion of your landing pages. We personally work with your staff, and make sure that we are tracking the exact conversions. We submit your ads to be finalized, then send them to the search programs of different search engines.
We monitor different ranges, and select the best CPC to maximize the revenue and meet your business goals. MountainWare tracks your keywords, and your competitors’, and then adapts to the things that they are doing. We keep discovering different things about your ads, and recommend improvements that we think will perform much better than your competition.
We are doing these campaigns to improve and increase the traffic to your website, and also increase its audience breadth.
We document everything and prepare a written document that includes all of the analytic reports of the PPC campaigns that you’ve run throughout the month, and then discuss different improvements on a conference call. With this number there is a lot of room for driving traffic and ultimately making conversations with your target audience. The transparency of PPC enables the user to optimize campaigns to fit their goals, while also providing valuable insights that can be applied cross-channel.
AdWords works when a user searches keywords into the search engine, and if your business has chosen a keyword that matches the user’s search, your paid ad will appear above the organic results in Google. Not only this, as the campaign holder, through optimisation and setting your own daily budget, Pay Per Click is able to be extremely cost effective, with the ad being able to be targeted to your potential customers that can be tailored to location, time of day and language.
Not only this, we offer a free no obligation initial assessment of your website and this will allow us to go through ways of improving and optimising your website for increased direct traffic to your website! If you want to work with us, or want some more information please call us or complete the form below. They developed our social media strategy and have continued to support and manage our social media networks.
To help visitors go the distance and actually click on the ads we create compelling ad copy. This Internet advertising model funnels targeted traffic to your website through Google AdWords , Yahoo!’s Bing network and even Facebook Ads. Your ads show up on multiple sites, across several platforms, increasing brand recognition and familiarity.


To make this possible, we make sure that each of our clients has an analyst who will provide recommendations and other strategies to provide the best bang for our clients’ budget. We combine this with our cutting edge MountainWare software that calculates and lowers the cost per click 48 times every day (on average). After the research, we develop different varieties of creative ads that include both text and photos that will attract your target audience like a magnet. Just in case you didn’t already know, CPC is the cost that you pay when someone clicks on your ad.
This also includes optimizing the average CPC, in which mostly reduces it to more than half of what others might be paying.
We monitor your campaign with PPC audits, and analyze the click through rate and conversions to ensure success. If a user clicks on your ad, then you pay, but their are many benefits of including AdWords in your advertising regime. Search for keywords your potential customers may use when searching Google, and then target those.
Call Pay Per Click Experts today on 0844 453 3375, or pop into our Thornbury office for a chat! For smart online marketing specialists like us it is a means to drive quality traffic to your website. Need from extensive keyword analysis to smart bidding a lot goes into our PPC strategy that makes sure you get the targeted traffic.
You can also have your ads run at specific times of the day to target specific people who are online at certain parts of the day, or night. The positioning of PPC advertising on a search engine’s page depends on several factors, including your organic ranking, how much you’re bidding for your targeted keywords, and the effectiveness of your SEO.
PPC offers a variety of options for targeting, including device, location, language, scheduling, and keyword matching.
We provide in-depth reports of the organic rankings of your website for the keywords that we are using in the ads. Our Tampa SEO firm will provide you with reports that measure the success of your keywords in reaching your target audience and let you know what can be changed to make them more relevant and helpful.
Rank Mountain’s PPC Management services help you focus your PPC marketing for optimum success. When customers click your PPC ad, they are brought to your landing page, where you can convert them to leads via targeted action buttons like inquiry, purchase, or contact forms.
We help you set up appropriate landing pages that will further maximize the benefits of your spending.
Investigate the Path of Purchase Understanding your user’s path to purchase is crucial to measuring the success of a campaign. This is particularly true for more complex products or services where the path to purchase may require multiple touch points.
Analytics attribution modelling and the top conversion path report can give you more information on the marketing channels a user interacts with before completing a goal so you can effectively assign value to a marketing channel. Create Remarketing & Segmented Lists Even with all the best practices applied to your website to increase conversion rate it is still likely that around 95% (if not more) of the users that visit your site will leave without converting.
In order to recapture the traffic that is brand aware but hasn’t converted it is useful to set up remarketing lists according to the pages on your site that a user visited in order to serve them ads to bring them back to complete a goal.
Users that have visited your site previously are generally more likely to convert on a second or third visit so targeting these users is essential.
Once someone clicks the ad, they are taken into a landing page where that term is also incorporated in the text and is easily seen by someone searching for a data driven digital marketing agency. Segment & Analyze Conversions Just like Analytics, Google AdWords is extremely helpful when viewing and tracking conversions.
You can then increase your bids at times of the day when your campaigns are most profitable and reduce your bids when profitability is lower. If you would like any help with your digital marketing feel free to give us a call or leave your details below and one of our Google experts will call you back.




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