If the goal to grow leads is much larger from current results, the amount to spend in Google Adwords to achieve that target is equally significant.
Currently, they do various guerilla marketing tactics and local tradeshows and had experimented with digital marketing the previous year. The next step in estimating the Google Adwords budget needed to hit your goal is understanding how much it is going to cost you to acquire the traffic. A quick search for targeted keywords using the Google Keyword Tool shows that the average cost per click (CPC) is going to be approximately $5 for relevant terms. The client has stated that they have a budget of $1,500 per month – based on the average cost-per-click, that would buy us 300 visits. Understanding your conversion rates requires some digging into your site’s Google Analytics and perhaps call tracking metrics if you have. For this example, when I mention conversions I am referring to people that have submitted a form, called you to request an appointment, or purchased your product or service.
In general, for a retail services site, the conversion rates (forms + phone calls), if your site is well designed, are probably in the 10% range (your mileage will vary). This step is all about how effective you and your staff are at converting leads into customers.
Conversion rates in other channels outside of Google are a lot lower, so you have to be careful about applying this logic so concretely to Facebook ads, or Instagram ads, for example.
I create these types of simple models in Excel, and then I change the monthly budget to see how my total new customers change with increasing or decreasing spend.  Of course there are advanced Excel formulas you can use, but in this case, it’s just easy to vary your spend to see how your new customers change. So getting back to our client that wanted 50 new customers per month – from this it’s clear that based on $5 per click and the website’s conversion rate along with the lead-to-customer conversion rate, $1,500 per month budget is not going to achieve their goals of 50 new customers per month. By adjusting these variables, you can gain better insights into how to be more successful and squeeze more profit from your marketing tactics and most importantly how to make marketing accountable. Hope this has helped you answer the question of how much you should spend on Google Adwords and arrive at a monthly budget. Expand your Brand Reach, Intensify Engagement, Promote New Customer Acquisition, Ignite Customer Loyalty and Let your Brand Sizzle in Social Media!
Social networks are no longer just platforms for us to communicate with high school mates, families, and friends. Social media optimization is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn.
Social media is a great way to build brand awareness and encourage customer engagement and loyalty.
Customer acquisition in social media is 62% for LinkedIn, 52% for Facebook, and 44% for Twitter!
The rise in mobile device usage has changed local search and buying behavior causing consumers to search on-the-go for instant information found in local business listings moments before they actually drop by and buy. We focus our efforts on the four biggest online social properties today: Facebook, Google+, Twitter, and LinkedIn.


With millions of people all over the world who has a profile, Facebook is definitely the leader in social networking.
Recently, Facebook has announced that it will be implementing its newest profile look in the hopes of retaining its top rank in social media sites. Pic Scatter will allow the user to create a profile banner that will showcase his or her friends or likes. As you will see in just a moment, after someone goes through the process, they are often surprised at how much they have to spend to achieve the goal.
They indicated that they wanted to acquire 50 new customers per month over what they had done the prior year. So let’s see how we can arrive at a realistic Google PPC budget for achieving their goal of acquiring 50 new customers over the previous year. With Adwords, we’re estimating this cost based on cost per click for keywords which we can find in the Google Adwords Keyword Planner.
If you are an e-commerce site, conversion rates are usually much lower and in the 1 – 2% range. However, because customers coming from Google are actively typing in queries, they are pre-qualified leads – we know they have a high level of interest because they typed in a search query. So if the client has 50%margin on $24,000 in sales, in other words, it cost $12,000 in labor or parts to produce those sales, that’s $12,000 in gross profit. Really what ROI has shown us is that out of $24,000 in revenue generated, we paid $12,000 in expenses to produce those sales (labor and parts) and we paid our $4,000 marketing expense which gave us 200% ROI.
While you can certainly use this approach, balance it with other KPIs (key performance indicators) like reach and impressions within your target audience for awareness. These are marketing tools now that when properly optimized, can bring traffic, leads, and sales to your business. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends. Studies show that 65% of respondents use social media to learn more about products, services, businesses, and brands. By not optimizing your online social presence, you are giving the cold shoulder to prospects who are willing to be customers, and customers who would be loyal fans. We however, also provide social media optimization for YouTube, Pinterest, Blogger and many more. Facebook – Facebook has more than 1 billion monthly active users and is growing day by day.
Twitter – Twitter has 200 million monthly active users who generate over 340 million tweets a day.
To remain at the top of the list, Facebook creators are constantly looking for ways to make the site better than it was before. If you are currently using the old Facebook style, then the profile banner is the series of pictures that you see at the top of your profile.


It could be a series of photos that will form a big photo or a caption that will be read clearly once placed side by side.
Customers coming from Facebook or other channels are not as pre-qualified primarily because they are not actively searching for your product or service since they are on the platform for other social reasons.
Then subtract the Adwords expense of $4,000 from the gross profit of $12,000 which leaves us $8,000. Your prospects are on Facebook and they need to see optimized profile and fan pages that reflect your brand.
We can also provide services to schools, hospitals, and basically any organization that needs to have a solid online presence and wants to reach their target market and target audience. New applications, new profile settings, added security settings and features like places and fan pages are being introduced to the public.
A lot of applications will allow any user to do this like FB profile banner application, Banner profile application and Profile Banner FB application. One of the features of the timeline is the cover photo which will take up most of the topmost part of your profile. This app will allow users to upload a potential cover photo and draw on the image before posting it.
Now that Facebook has decided to apply timeline to all profiles soon, you might want to try these tools to make your profile look better. If you don’t use call tracking, I can tell you that phone calls come in at 1-3 times the rate that a form submission does. You can spend whatever you want on Google Adwords, but in doing so now, you will have a better sense of what’s realistic to expect for leads. The use of social media in searching for businesses is also on the rise, growing three times over the past few years. Just like profile banners, cover photo banners can also be customized with the help of a few applications that developers and Facebook users have developed themselves.
So if you received 10 form submissions, you could reasonably assume somewhere between 10 – 30 phone calls too. Nonetheless, you should have a pretty good sense of this number – if you do not, I would make that a top priority.
They want to see there’s a human behind the business and so they want status posts, messages, and comments.
My experience in working with many different businesses is that their conversion rates when they get an inquiry via phone or email ranges between 50% to 90% (at least for retail services). We’ll set up your profile and optimize it with the right business information, keywords, and images.



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