Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness.
This is particularly helpful for new companies (or products), but is still effective for any long-standing company hoping to introduce themselves to a new market. The first step to creating awareness with your PPC ads is to rethink your entire approach to these types of ads. It’s vital that you pinpoint your audience to a T so that you can direct your energy where it matters most.
If your audience spends time on social media, then you’re in a very good position, as social PPC will help you spread your message like wildfire. Promoted Tweets, YouTube Ads, LinkedIn Sponsored Updates and Facebook Promoted Posts are all ways you can boost your message to a wider audience, while also gaining access to the data required to make changes for future campaigns. While marketers might complain that building awareness trough PPC ads is a struggle, they can’t argue with the amount of data afforded to PPC advertisers.
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Most marketers scratch their heads in a collective grunt of confusion when trying to determine how to build awareness online. But does that mean that any new and burgeoning enterprise might as well give up when it comes to building awareness, and an audience, online?
PPC ads can, in fact, help you build awareness and a search volume for your key terms and product.
Older crowds flock to Facebook these days, while organizations and freelancers spend time on Google Plus.
By measuring everything across all channels you can toss away the sites and avenues that aren’t working and focus in on what’s most effective. No other form of advertisement gives you such precise information about who saw your ad, where they saw it, and what they did after they saw it, like a PPC ad. How many times do you see the same commercials, at the same time, throughout any given week or month?
LinkedIn has a hefty following of focused professionals, and Pinterest is largely used by women.


By using these metrics to your advantage, you can add a whole new level to your PPC ads – building awareness.
A significant reason for this exposure and repetition is to build awareness for a brand or product. The percentage of social media users out there today is staggering, so chances are you can target one of these sites to help build awareness with your PPC ads.
That means your new goal, with PPC ads, is to so encourage people to start searching for you.
You’re reaching into their minds as they congregate online at certain magazine sites, forums, and yes, social media.



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