If you look at some statistics, you’ll understand why it is so important to establish yourself in this online ecommerce family if you wish to remain competitive.
Don’t worry, there are still many ways in which you can improve the status of your business.
All that might sound intimidating, but if you are not a timid type and if you love a good challenge, you’ll definitely enjoy the process of creating a successful, highly-visited ecommerce website. Here are our 9 killer tips for creating a successful online store; 9 breadcrumbs to lead you out of the competitive eCommerce jungle. They may not seem that important on their own, but, as the saying goes “Many a mickle makes a muckle.” In other words, much can be achieved by taking many small steps. I probably won’t surprise you if I say that web design is more about visual presentation than the information it actually conveys. To create a profitable online store, you can either pay a pretty penny to a web designer or take it upon yourself to learn to code. What you need to do is clearly spell out what you are, what you do, and, most importantly, what you offer to the clients. Your contact information should be clear and easy to find on your about page and throughout your website as well.
No one wants to trust an unseen, unheard of, and unknown company, especially when it comes to parting with their money. Nike created an interesting area with payment options where text seems to be almost invisible.
Organic word of mouth marketing that occurs on social media sites can be incredibly beneficial to the growth and success of your ecommerce business. Depending on your strategy and type of product, you can also take advantage of advertising opportunities available on Facebook, showcase your product in Instagram, present your articles on LinkedIn, keep your current and potential customers updated via Twitter, and increase your exposure via Pinterest.
And yet, this is still not the full list of reasons why you should post frequently on the blog. If you have something to add, please feel free to write it in a comment section—we can help each other create successful online stores! I really love your service, it’s allowed my business to expand with little time required. Due to increasing competition, commerce grows continually more harsh, and business owners need to find ways to avoid going under and to maintain profitability.
This is a trillion dollar market that has grown by 20% during the last couple of years alone.
According to the same statistics, 94% of people believe that well-designed online stores bring a higher conversion and sales rate.


Visitors have learned diagonal reading and, to make things worse for web designers, they have also been conditioned to form an opinion of a website in the first milliseconds after arriving there. As Lord Beaverbrook said, “Business is more exciting than any game,” so let’s focus on the very core of the problem and develop solutions for it.
You may have the best product possible in your niche and the best customer service on top of that, but if your website is lousy, your online business presence is doomed.
If you don’t have an established reputation yet, show them how many other companies are working with you. Choose the right payment processor for your business from credit cards, PayPal, or digital wallet payments. Social media benefits you at all levels: exposure and attracting visitors, retaining the visitors and turning them into your customers, allowing your customers to talk about you and make your brand more personal to other consumers.
You Google the reviews and find out what people say about the company you’re looking into on social media.
You may aim your blog at different targets: run giveaways, provide your customers with tips or fun content, suggest sets of tools or tutorials related to your business. It is social proof, as is social media, but I would rather call it a concentrated social proof. When your customers leave your site, you are very likely to get mostly negative feedback (which inevitably is present in every business), as it will not have occurred to those consumers who are satisfied with your product to simply write something about it because everything is fine. Your website needs to be SEO-friendly, the URLs need to contain keywords, and keywords need to be present in your blog posts themselves. Gets inspired by symmetry and minimalism, also enjoys beautiful layouts, fine colors, and well-placed CTA buttons.
It consists of 12-24 million online stores (a precise number is not known), among which only 650,000 stores are selling more than $1000 US annually. In the unforgiving jungle of business competitiveness, these first milliseconds are all you have to create a good impression, otherwise visitors will quickly leave and seek out your competitor’s more impressive website. A magic combination of “Ctrl+F”, typing in “About Us” and the first sentence tells you everything.
If a visitor goes to your “About Us” page, that means he or she is already interested in you and is giving you a chance to prove to him or her that your product is the best. They don’t necessarily need to be on the scale of a Coca-Cola or Apple, but even small companies can add a degree of trustworthiness to your enterprise.
If you guarantee troubleshooting after the purchase and consulting before the purchase, you are very likely to convert them into devoted returning customers.


Here you can read everything you need to know about payment methods and the one you should choose. This is also a great way of collaborating with other businesses by exchanging links, mentioning each other on the blog, and getting some benefits in return.
Feedback positively affects SEO in many ways (For example, the comments under a blog post that use hot-trended keywords improve your ranking). You see, for customers, gathering information from all over the web may be tiresome because not only do they have to gather it but also analyze it all and come to a conclusion whether the consensus is good or bad. However, if you ask them to do so, they will often gladly share their great experience with others. Just remember the main principle: create an online store from which you yourself would buy.
No one needs you to write long sheets of text, people will diagonal-read (remember?) it anyway. If you don’t have the resources to offer it (or, maybe, you have a small business that doesn’t need it), you still need to have a support service that helps people during working hours.
On top of that, having an invitation popping up on the website to contact the support increases the conversion rate noticeably.
Keep in mind that using the right keywords will help you improve search rankings, and the fresher your content is, the better it is for Google.
What product ratings can do is save them time and help them find out what other customers like them think about the product.
According to the same resource, 78% of mobile searches for local business information result in a purchase.
People, by nature, are not risk takers, so this flexible payment policy will be attractive to them.
Ratings also create user-generated content that can bring extra value to your website, including SEO value.
Don’t lose your audience, make sure they can reach your store no matter which device they have. As a result, you’ll get more customers than you would if you didn’t have a money-back guarantee.



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