Ongoing analysis of leading thinking, and real world telco examples on how telcos can serve the needs of enterprise and other business ICT customers, and how partners can work with them for mutual benefit. Sessions at our executive brainstorms, and other networking and information sharing activities.
Our digital enterprise strategies analysts attend all major industry events including Mobile World Congress, as well as our exclusive STL Partners events. Although the shape of the cloud industry turned out better than expected, most telco strategies in the cloud haven’t delivered.
Software-Defined Wide Area Networks (SD-WANs) have catapulted to prominence in the enterprise networking world in the last 12 months, driven by the growth of demand for access to cloud applications, and businesses' desire to control WAN costs and complexity.
We analyse the aggressive strategy Telstra has chosen to develop its digital healthcare business - which relies heavily on acquisitions across the whole eHealth value chain - and discuss how this fits into a wider companywide digital strategy, what it will take for Telstra to succeed in this vertical, and what insights other telcos can take away about their own digital health strategies. Free has won market share and customer plaudits alike with its disruptive and original strategy in the French telecoms market. If telcos in certain markets act swiftly, there is a major new and addressable opportunity in cloud created by profound recent changes in data sovereignty and security requirements. Microsoft faces the post-monopoly era, having had to write off its $8bn adventure in mobile and cope with significant disruption across the piece.
When Amazon Web Services (AWS) landed in Australia in 2012, everyone expected carnage for Australian carriers. In Q4 2012 Verizon was No.1 in Strategic Business Services (SBS) and had just bought a huge data centre provider. Amazon has revealed that its cloud services arm is growing very fast and is surprisingly profitable.
NFV (Network Functions Virtualisation) potentially offers operators benefits of up to 80% network opex reduction and significant improvements in agility, and threatens a shake-up of the vendor landscape. Our new global research among enterprises and telcos shows that many telcos are ideally positioned, but underprepared, to exploit the fast emerging and evolving $50bn Enterprise Mobility opportunity. With the right strategy, telcos can take a larger share of the $40bn + and growing Cloud Market. Software Defined Networking is a technological approach to designing and managing networks that has the potential to increase operator agility, lower costs, and disrupt the vendor landscape.
The fight for the Cloud Services market is about to move into new segments and territories.
Enterprise cloud computing services need great connectivity to work, but there are opportunities for telcos to participate beyond the connectivity.
Telcos should grow Cloud Services revenues nine-fold and triple their overall market share in the next three years according to delegates at the May 2011 EMEA Executive Brainstorm. Cisco say Cloud will be worth $43Bn to telcos in the near future, and have realised savings of up to 40% in both Opex and Capex by transferring all of their own internal IT Services to the cloud - a good example of the Telco 2.0 innovator's principle of 'eating your own cloud-food'.
IBM say that telcos are well positioned to provide cloud services, and forecast an $89Bn opportunity over 5 years globally. This article presents recent statistics on enterprises' use of cloud computing services in the European Union (EU). 19 % of EU enterprises used cloud computing in 2014, mostly for hosting their e-mail systems and storing files in electronic form. 46 % of those firms used advanced cloud services relating to financial and accounting software applications, customer relationship management or to the use of computing power to run business applications.
Four out of ten enterprises (39 %) using the cloud reported the risk of a security breach as the main limiting factor in the use of cloud computing services.
A similar proportion (42 %) of those not using the cloud reported insufficient knowledge of cloud computing as the main factor that prevented them from using it. Essentially, instead of building their own IT infrastructure (which would include hardware and involve developing and maintaining software applications and databases), enterprises can access computing resources hosted by third parties on the internet (the ‘cloud’). In technological terms, cloud computing is a model for providing enterprises with ubiquitous, flexible, on demand access over the internet to a shared pool of configurable computing resources, including servers, databases, software applications, storage capacity and computing power. In principle, the service providers may deliver ICT-related services from shared servers (public cloud) or from a cloud infrastructure provided for the exclusive use of a particular enterprise (private cloud). As cloud computing services can be delivered only via the internet, enterprises must have internet access to be able to use them.
Of the enterprises that reported using cloud computing, some 66 % relied on a cloud solution for their e-mail (see Table 1).
Most importantly, via the cloud, enterprises access relatively more advanced end customer software applications, e.g. For this classification, all possible individual responses (in bold) are necessary conditions.
The latter, by definition, involve a single-tenant environment where the hardware, storage and network are set aside for a single enterprise. Enterprises using cloud computing services reported several factors limiting their usage (see Figure 6).
The data in this article are based on the results of the 2014 survey on ICT usage and e-commerce in enterprises. The economic activities referred to are defined in the EU’s NACE classification, Revision 2.


The data extracted for this article may differ from those in the Eurostat database where the latter have since been updated. The Digital Agenda for Europe (DAE) aims to reboot Europe’s economy and help its citizens and businesses get the most out of digital technologies.
The wider EU policy interest is in enabling and facilitating the faster adoption of cloud computing across all sectors of the economy; this can cut ICT costs and, when combined with new digital business practices, boost productivity, growth and jobs. Cloud computing is one of the strategic digital technologies considered important enablers for productivity and better services. Show transcribed image text Use cylinder cordinates to evaluate y2 dV, where E is the solid that lies between the cylinder x2 + y2 = 1 and x2 + y2 = 9, above the xy-plane, and below the plane z = 5y + 12. After you have created an account on the website, you can download and install the client on Windows. As mentioned earlier about syncing, you can save documents you are working on in the Dropbox folder even when you aren't connected to the internet. We investigate why, what has led to success, and what telcos need to learn to do differently. We round up the action around cloud, SDN, and NFV – and discuss the impact of open-source.
We outline the market opportunities, specific customer needs, and market sizing in our latest research. Collaboration and communications are key to its new strategy, leading to significant implications for telcos and others.
What are the challenges to making it happen, and what do telcos and vendors need to do to succeed? The cloud market looks potentially attractive, and is growing at about 30% CAGR, but it is dominated in many areas by Amazon, Google and Microsoft. This presents threats as well as opportunities for industry players selling and wanting to sell to telcos.
There are four levels of engagement that telcos can adopt to start to capture a share of this market, and upgrade and repurpose their internal capabilities to deliver repeatable, high volume, customer-facing growth initiatives. We now offer tailored programmes for clients looking to save time and improve market performance by fast-tracking their Cloud Strategy, helping to size market potential, benchmarking against external best practice, securing internal alignment of objectives and plans, prioritising key activities, and selecting candidate vendor partners as required.
Its initial impact has been within leading-edge data centres, but it also has the potential to spread into many other network areas, including core public telecoms networks.
This report offers over 140 pages of insightful commentary from those who’ve been working at the cutting edge, and includes an introduction to the sector's key technologies and emerging trends, as well as detailed recommendations for Telcos and vendors. The brainstorm explored how to make money from cloud services, the role of telcos and how to best harness the rising tide of big data and personal data to increase the efficiency and effectiveness of the cloud. Presentations, votes, output and analysis from the Cloud 2.0 stream of the New Digital Economics Brainstorm, 13th June 2012, in London. A summary of the findings of the Cloud 2.0 Executive Brainstorm, 10th November 2011, held in the Gouman Tower Hotel, London.
Colin Lees of BT on the future of the UK voice service and the transformation of BT's service platform. Presentation by Andrew Collinson, Research Director, STL Partners, outlining cloud services definitions (VPC, IaaS, Paas, Saas), market sizes, main telco operators and market share projections. Presentation by Mirko Voltolini, Director, Network Design & Architecture, Colt Technology Services. What are the opportunities, how are telcos approaching them, and what are the key strategies?
Video interview with Simon Aspinall, Director Data Center, Cloud and Mobility Services, Cisco.
Video presentation and slides including forecast, case studies, and lessons for future competitiveness. In principle, cloud computing involves two components, a cloud infrastructure and software applications. In 2014, this applied to almost all EU enterprises (97 %) with 10 or more persons employed.
In Finland, Iceland, Italy, Sweden and Denmark, over 30 % of enterprises used cloud computing.
Instead of setting up a server infrastructure for their e-mail system, which would have involved inter alia capital expenditure and maintenance costs, these firms opted for a cloud solution based on per-user operating costs. Over half of all enterprises (53 %) used the cloud for storing files in electronic form. For example, enterprises classified in the ‘lower-medium’ level will have reported using at least one of the services in (a), (b) or (c), but none of the others.
Consequently, the infrastructure guarantees high levels of security, as the service provider’s other clients cannot access the same resources. The use of cloud computing services may require specific ICT management skills, particularly to evaluate need and use management tools to gauge consumption of IT resources accurately.
Service providers may use data centres scattered around the globe hence enterprises using the cloud may feel uncertain of the location of their data.
In most sectors, enterprises reported that insufficient knowledge of cloud computing prevented them from doing so.


The statistics were obtained from enterprise surveys conducted by national statistical authorities in 2014. The sectors covered are manufacturing, electricity, gas and steam, water supply, construction, wholesale and retail trades, repair of motor vehicles and motorcycles, transportation and storage, accommodation and food service activities, information and communication, real estate, professional, scientific and technical activities, administrative and support activities, and the repair of computers and communication equipment.
It is the first of seven flagship initiatives under Europe 2020, the EU’s strategy to deliver smart, sustainable and inclusive growth. Enterprises use cloud computing to optimise resource utilisation and build business models and market strategies that will enable them to grow, innovate and become more competitive. When you re-establish your internet connection, Dropbox will begin syncing files where it left off without user intervention. How did Telstra do it, and what else can be learned from its successes and its latest moves into the Healthcare market?
They need tools, technologies and partnerships to provide the deep industry knowledge and mobile workforce expertise. The programmes are based on our proprietary Cloud 2.0 Research and run by our experienced senior analysts who have hands-on experience of delivering cloud services in the real world.
This briefing analyses its potential benefits and use cases, outlines strategic scenarios and key action plans for telcos, summarises key vendor positions, and why it is so important for both the telco and vendor communities to adopt and exploit SDN capabilities now.
The Brainstorm explored telcos’ strategic options to grow in the fast changing digital economy. Outlined the role of Cloud in provisioning for 'the greatest show on earth' - The Olympics. The first consists of the hardware resources required to support the cloud services being provided and typically includes server, storage and network components. Consequently, enterprises can use the services by accessing the internet using devices ranging from relatively low-cost desktop computers (‘thin clients’) to any number of various portable devices. Although the proportion of firms with internet access was at similar near saturation levels in most Member States, only one in five (19 %) reported that they used cloud computing services (see Figure 1). On the other hand, fewer than 10 % did so in Hungary, Bulgaria, Greece, Poland, Latvia and Romania. In addition, 17 % reported using the (usually high-performance) cloud computing platforms for computing power in order to run their own business software applications. Those classified in the ‘upper-medium’ level will, in addition, have reported using the cloud for (d), but none of the relatively advanced services in (e), (f) and (g).
Clearly, firms attach importance to the protection of their IT systems, but the issue can be seen in the wider context of resilience to possible security breaches when using the cloud.
In addition, there may be issues of legal jurisdiction in the event of dispute and uncertainty about the applicable law. Expertise and sufficient knowledge of contractual and legal aspects and the details of technical implementation are necessary prerequisites to an enterprise deciding to purchase cloud computing services (this also applies to firms already using the cloud – see above). Enterprises are broken down by size, into small (10-49 persons employed), medium (50-249) and large (250 or more).
Growth remains a condition for businesses’ survival and innovation remains necessary for competitiveness.
The client will then create a folder in Windows where all your Dropbox files and sub-folders will be stored. You can also share the folder with another Dropbox user or allow them to view it on the web interface. This report looks at the role of the service provider in the cloud market and products that service providers might offer in 2015. It also considered how telcos can defend their core voice and messaging business, while also examining the steps they can take to improve the customer experience. The second component refers to software applications and computing power for running business applications, as provided via the internet by third parties. Enterprises classified in the ‘high’ level will have responded in the affirmative for at least one of the services in (e), (f) or (g). Service providers would be expected to take all possible steps to establish, and transparently apply, procedures relating to possible breaches of the security of systems and services intended for their clients.
Both factors were reported as limiting the use of cloud computing, particularly for large enterprises already using the cloud (46 % for both). In addition, the risk of a security breach was again a key consideration for enterprises in four economic sectors (see Figure 7). The European Commission’s main innovation policy is the Broad-based innovation strategy for the EU. If you have quite a few files already stored on the service, the client will download and synchronise these. Therefore, from the firms’ point of view (regardless of size), the risk of a security breach may be a matter of service providers’ liability and accountability, as well as a merely technical issue. A similar proportion of SMEs (32 %) already on the cloud regarded the high cost of cloud computing services as a limiting factor.



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