This method is flawed and if you follow it you’re unlikely to make any money at all (read on to find out why). Actually, in my experience the average rate is less than that but let’s be generous here and use the 2% that Wikipedia suggests. This means that for 100 people clicking on the banner on your site, you’ll make 5 sales. Far move effective way to make sales is to promote the affiliate product not using banners but by using email marketing. Whatever way you look at it, email marketing is the place to start. So before you worry about putting banners on your blog make sure you have an optin form on there to get new subscribers.
Really enjoy reading your stuff, I think what I appreciate is the simplicity behind everything you talk about, my brain is not rattling trying to digest everything. I think this is very valuable information for anyone who still has doubts on the original post above!
A very interesting post as usual .You have been very generous with the figures and still manage to make a compelling argument.
The gluten-free site does 300-500 visitors per day and on peaks maybe 1000 VPD and our click-though rates on our newsletter e-mails, according to aWeber, is usually 15%-ish. Our Kindle sales for books I’ve written are nice but not stellar, some months, and review bombs are a serious problem. You are one of the marketers in the IM-space that I listen to and I’d be real interested in an article on any or all of the subjects I mentioned. I now understand why its better to have a clean site with just your optin offers rather than various banners taking people away from your business. You make a great additional point Igor: A clean site can also increase attention to the things that do work (such as blog posts). Actually, according to one source, statistics show that people are more likely to survive a plane crash than click on a banner ad. Banner advertising does work but again the main point of the post here is to talk about smaller sites that people start from scratch with relatively small amounts of traffic. I have not had much luck with sales through my own site with banners, about 3 in total I think over many many months! Affiliate marketing may be better but you still need to get your readers to click and buy and you only get a small % of the sale. The only way I see to make money is to sell your own products and offer your buyers an affiliate marketing program to promote it.
Banner ads might not get a lot of clicks, but if you have your own product, a banner ad around the web will definitely help build your brand.
Totally agree with your comments and definitely on having banner ads on other high traffic sites pointing back to yours.
Now take that same guy with the same sign and stick him in a quiet village in the middle of nowhere and see how he gets on. Another great article… I offer free reports on my health niche websites and convervsion has improved big time. Rolls-Royce’s New Dawn symbolizes more than just a new model introduction for the company. Rolls-Royce—the BMW AG brand—unveiled the two-door model in a webcast on September 8, 2015 after a decade of declining industry-wide sales for open-top cars.

The six-layer canvas top retracts in a silent operation, stowing neatly behind the open-pore wood deck just aft of the rear seats. Once synonymous with freedom and rebellion and available in every price class, open-top cars are becoming playthings almost exclusively for the rich.
Rolls-Royce’s New Dawn is the first new product from design director Giles Taylor — his first all new car since taking up residence at Rolls-Royce in 2012. The Dawn features the twin-turbocharged, 6.6-liter V12 also found in the Ghost makes 563 horsepower and 575 pound-feet of torque. Inside, you’ll find familiar controls including a touchpad with character recognition for text entry into the navigation system (basically a really beautiful iDrive controller), heads-up display, and dynamic cruise control.
Bill is an Associate Producer at Horsepower Broadcasting as well as our Operations Analyst. Many of our business related blogs and posts are created and written by him as the business category is what Bill is most familiar with. His input and contributions to the show are invaluable and we are grateful he is a part of our team.
Red Clocked Silk Stockings make a particularly daring statement for both men and women - ladies, imagine them peeking out from beneath your petticoats, and gentlemen, envision them stylishly decorating your well-turned calves. Made with 98% top quality silk, these gorgeous stockings come up above the knee, and will keep your legs both comfortable and stylish all year around. Please write a review of this product, help others make a better buying decision by sharing your thoughts about this product. You'll pay nothing if unauthorized charges are made to your credit card as a result of shopping with us. Easy Pay is a layaway program offering a flexible, affordable way to pay with your choice of 3 or 6 easy payments.
American Duchess is a small, historical, reproduction footwear company based in Reno, Nevada, USA.
It was born from one costumer's inability to find elegant, affordable, comfortable and historically accurate footwear. Surely a proportion of your visitors will click on the banners and buy the product that the banner is being linked to? So if you have 1,000 people on your list then you can send an email and get 150 (15% of 1,000) to the sales page and make 7 sales (5% of 150).
I’m disappointed because I had hoped to make some sales from my banner ads and that doesn’t seem likely now! Eye catching banners on high traffic sites do get clicks and people do buy them and get good ROIs.
For people who don’t know about this, CPA is Cost Per Acquisition and companies can pay affiliates for driving traffic and performing a specific action on their site such as taking a free trial or filling in an an application form.
Naturally, it depends on the image used, placement, what other distractions are on the page and what kind of traffic arrives at the page too. Whilst creating products is very profitable and something I always recommend, affiliate marketing is very viable on its own and a lot of people make a ton of from it.
They are not promoting affiliate offer for themselves, but others are paying them to have the banners on their sites due to their high traffic? As you say they are high traffic and this post really is about sites where the traffic isn’t as high.

It is without a doubt, building an email list is the smarter approach as it is difficult for new sites to get constant traffic initially.
It combines contemporary luxury with the nostalgic appeal of the open-top Silver Dawn that Rolls-Royce built from 1950 to 1954.
Rolls-Royce claims that the interior is as quiet as a Wraith — a fixed-roof car — with the top up.
Though new convertible versions of the Ford Mustang, Chevrolet Camaro and BMW 2-Series may help nudge those numbers up by 2020, sales won’t return to the 2004 level.
He personally oversees most all of the myriad interviews with our automotive celebrity guests. He has a wide range of interests in business related subjects including marketing, sales, finance, motivation, leadership, banking, technology and leading edge thinking.
Closely based on extant examples from the 18th and 19th centuries, these eyecatching red stockings with white clocks are the perfect bold addition to your Georgian an Regency wardrobe.
However, if you're not 100% satisfied with your purchase you can return any part or all of your order a refund, a store credit, or an exchange. Partnering with a community of hundreds of frustrated costumers around the world, we now manufacture a growing line of beautifully hand crafted Renaissance, 18th Century, Regency, Edwardian and Victorian shoes as well as reproduction shoe buckles and silk stockings.
But rather, don’t have this as your main strategy as I hope you can see from the example above that you need an awful lot of traffic to make any sales at all. You’ll make a LOT more money doing this and whether people purchase or not, they’ll still be on your list for another day when you can repeat the process!
That’s the way it is though and we have to use the best options available at any time.
But what we are really talking about is smaller sites with the kind of traffic levels you have mentioned in your comment.
But in reality, CTRs and conversions vary hugely based on so many factors that even statisticians are in trouble. These actually appear to work better (and cost a lot more) although there is less data for this as it’s only been going for the last couple of years. At least not until you’ve focused fully on the more profit means of promotion like email marketing. It’s just that having banners on your own site when it doesn’t have that much traffic is almost certainly a route to disappointment!
We have more chance of success when we have a list but for us newbies it’s not going to happen until that list has been built. For example, I’ve made far more money promoting affiliate products via email than I have promoting my own products via banners! It will also mean a lot more of returning visitors (provided that the site provides useful contents) which will make banner ads or ppc ads more profitable! His keen intellect is awe inspiring and he is a true academician in every sense of the term.

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