Eyefi doesn't believe the instant gratification of automatic photo sharing should be limited to smartphone photographers, and Eyefi Cloud is the way it aims to give that same satisfaction to those sticking with dedicated cameras.
From the outside, beyond the bright orange plastic, the Eyefi Mobi card isn't anything dramatic.
We've got a full review of the Eyefi Mobi SD card from back at its launch, and the only real change this time around is the branding, with "Eye-Fi" switching to "Eyefi" moving forward. With Eyefi Cloud, though, there's now a centralized place for media, along with a new mobile Eyefi Mobi app for iOS and Android. There, Eyefi's server cooks up different sized versions suitable for consumption on different devices: so, if you log in via another phone, or a tablet, you'll see a lower-res picture than if you log into the browser-based interface instead.
From either the app or the browser view, photos can be sorted into albums, tagged, deleted if they're not up to scratch, and shared. These shared galleries are actually distinct from the original folder of pictures and clips, which means you can quickly remove a share or add new photos to a folder without that content automatically being shared out. It's all very simple to use, with a basic interface both on mobile and in the browser; Eyefi also offers PC and Mac apps for direct transfers, though they're classed as "experimental" so might not work for everyone. During our testing with two devices - one iOS, one Android - we had some issues with which phone the Eyfi Mobi would connect to. Eyefi Cloud's sharing support is functional, but lacks the sort of in-depth dashboard that keen users might like. Eyefi Cloud is certainly convenient, and the flexibility of having images shuttle directly from camera to phone or tablet is definitely useful in certain circumstances. The photo sharing and cloud gallery segment is fiercely competitive right now, however, and many services do more than just store photos. That Eyefi convenience needs to be weighed against a hit on battery life and a slightly fiddly setup on iOS, of course. I spent the following days buried in deep scans, running data recovery software across hard drives and SD cards, slowly retrieving the photos I’d lost. As I said in my travel photography gear guide I used to take a rather nonchalant approach to SD cards. Eyefi’s Mobi Pro SD cards have built-in wifi which offers seamless automatic backup across different media. It means that even if you forget to back up at the end of a day’s shooting, your images will be safely copied to your devices.
In the past I’ve used services such as Dropbox or Google Drive but they rely on manual backup across different formats and are space restricted. If you’ve just finished the trip of a lifetime, it’s worth backing up your files onto external hard drives as well. This is the most time-consuming method and a little “old school” but it’s worth considering if you want a third layer of security. Naturally, this should be coupled with an external or online backup that happens in real time. I can’t stress enough how important it is to use more than one of the above photo backup methods.
Whichever options you choose, it’s important to make your backup procedures regular and stick to them religiously.
Don’t completely fill storage devices (including SD cards) – leave some space on them.
Store a locked photo of your name and contact number or email address on your memory cards in case you lose them.
As built-in WiFi and dedicated apps become standard fare in most cameras, wireless SD card company Eyefi is making sure that its technology stays relevant and ahead of the game with a new subscription cloud sync service called, appropriately enough, Eyefi Cloud.
For $50 per year, Eyefi Cloud offers a service that is part instant backup and part multi-device convenience.
Once in the cloud, your images are viewable from anywhere — be that one of your other devices or a browser on your local Mac or PC. Set up as a competitor to other cloud storage services like Dropbox and Google+, Eyefi is quick to mention that their focus is 100% on your photos.
Whether or not this will do well against Dropbox, Google+ or the many other companies that offer cloud sync in a world where WiFi is so often built into your camera is yet to be seen.
The folks at National Geographic just did a solid favor for all the adventurous outdoor photographers out there. Want to see how a Pulitzer Prize-winning photographer responds to a request for free images in exchange for "credit" from a major news corporation?
We've shown you Getty's Olympic stockpiles and Canon's massive gear room, it's only right you get a peek inside Nikon's operation as well. For telephoto lenses with huge front elements, screw-on filters aren't very practical or economical. There's a new product that hopes to use this same style of filter for smaller camera-and-lens combos.
Fujifilm ambassador (and author of this rather controversial article) Samuel Zeller is lending a helping hand to all the Fuji users out there.
Hands up, cheeks bulging, food properly presented to the camera, if we didn't know better we'd say this squirrel had been perfecting her photobomb skills ahead of the big moment.
There's big news that's making waves in the world of photography education: the well-known photo school Brooks Institute has announced that it will be closing, ending a 70-year run.
The Inuits in the region call them "American Flowers," but in reality they're old, rusted, leaking fuel containers; ten thousand of them scattered across the otherwise-pristine Greenland landscape on what used to be an Air Force base during World War II. This morning we woke up to an interesting bit of data from Canon Professional Services in our inbox. Some photographers find editing simply dull, but what if you could turn it into entertainment?

Mabuasehube in the Kalahari Desert region of Botswana, known as the place of big lions was to be the destination of our biennial “Legends” trip and my 1st real bush trip with my Fuji X-series kit. The challenge would be reach - as all photography is from the vehicle and unlike private game lodges and East African parks, vehicles may not leave the track.
Simen Johan is a Scandinavian fine art photographer and sculptor, who has been creating ground-breaking conceptual works for over two decades. Like many other photographers, I’m always on the lookout for gear and techniques that will stimulate my interest in photography and lead to new ways of shooting.
Recently I got a message from a person who said that they liked my pictures, but unfortunately they don’t have a "photographic eye." This inspired me to write the following article about basic aesthetics and their relationship to photography.
In a creative and refreshing new campaign, British designer and retailer Wren Kitchens teamed up with 5 popular parent bloggers to show the world the mess behind those perfect Instagram food photos. Every time the Olympics roll around, there are more photographers and less spots from which to shoot the games. Yesterday I spent my morning taking some photos in New York City along the Hudson river with my 4x5 camera. The main difference is that the Eyefi card can be used with nearly every camera which doesn’t have native WiFi support already.
The Eyefi card uploads the photos to your phone or tablet right after they were written to the card. There is also a desktop app for Windows and Mac which can be used to download your photos straight through WiFi to your hard drive. A cool feature of the card is that you can prioritize the transfer of certain photos by selecting them and marking them with the Lock or Protect feature in your camera. When I go the opportunity to the Eyefi card I first thought, that’s something my camera can already do.
Building on last year's Eyefi Mobi WiFi-enabled SD card, Eyefi Cloud promises swift organization and simple sharing in addition to the convenience of having every photo you take accessible from all of your devices. As with earlier Eyefi cards, we did notice an increase in power consumption from our camera when that happened, with a particularly busy photography session being cut short perhaps 30- to 40-percent sooner than we'd normally expect from a regular memory card. Previously, your photos and video would end up in an app on your phone or tablet, where you could choose how to upload them; in fact, that's what existing Eyefi Pro X2 card users will still get.
Photos taken on your camera are now pushed at full resolution to the WiFi-paired device, which then uploads them automatically to the cloud.
Eventually, Eyefi clears out the full-sized images from your initial phone, replacing them with the smaller versions for better managing space. Rather than dropping a gallery-worth of pictures into a Dropbox or Google Drive folder, and expect friends and family to download them, Eyefi Cloud creates custom share galleries that are viewed online. Unsharing an image removes it immediately; the next time someone views the gallery in their browser - or even just refreshes the page - it'll be gone.
You can also register multiple Eyefi Mobi cards to a single Eyefi Cloud account, and have all of the content collated. You'll need a Pro X2 card if you want RAW image support (and of course the Pro X2 doesn't get Eyefi Cloud access yet), and while the Eyefi Mobi will push MP4 video from camera to phone, it won't automatically upload it to the cloud yet. On Android, the card will reconnect automatically when you start up the Eyefi Mobi app, but on iOS that reconnection process is manual; that's a limitation Eyefi faces from Apple's software, not its own.
For instance, while you can see which of your invited contacts have clicked the link, you don't get individual stats on images. There are two tiers of service: transferring pictures from the camera to the mobile device or desktop, and organizing them with tags and folders, is free to use. Existing Eyefi Mobi users can upgrade to the new app and begin using that same Eyefi Cloud trial. According to Eyefi, not only will pretty much every camera introduced in 2014 support Eyefi Mobi, many will have menu entries for specifically controlling the card. For some, Eyefi Cloud's singular purpose will count in its favor; others might prefer to spend their money on a more generic chunk of the cloud.
Still, for the sort of set-and-forget uploading that smartphone photographers have become used to, only on a dedicated camera, Eyefi Cloud is the company's smoothest product yet. However, with the above in mind I’ve invested in some Eyefi SD cards to ensure I never lose a photograph again.
The original file remains on your SD card but copies of your files can be automatically sent via wifi to your computer, hard drives, mobile devices and a cloud service. This is extra useful for travel bloggers and photographers who regularly share images across social channels from smartphones. Eyefi Cloud automatically updates from Eyefi’s app on either your computer or smartphone and has unlimited storage – useful when dealing with large numbers of RAW resolution photos and videos.
The cloud service can be set up to back up any shots you take with your smartphone, tablet or wifi-enabled compact camera.
I have a Transcend Storejet 2TB hard drive which is small and portable, and comes with built-in power-saving making it ideal for outdoor and adventure travel.
Otherwise, optical media will by default leave you with periods of time where files have not yet been backed up. Hardware can break, connections get interrupted, software crashes or we forget to click the burn button. Using the service, an Eyefi Mobi card and the updated Eyefi app, every photo you take can be transferred, not only to your device of choice, but straight to the cloud as well. This will, in turn, make sharing those images later much more convenient, no matter where you are or what device you have on you.
They put every US Geological Survey (USGS) topographical map from across the United States on one easy-to-navigate site and made them easy to print out at home. Louis Post-Dispatch who won the Pulitzer Prize with his paper this year for his coverage of protests in Ferguson, Missouri.

These photos by Photo News photographer Vincent Kalut show, yet again, the amount of gear these companies have to haul to massive sporting events like this.
Thus, for certain lenses, companies like Canon and Nikon offer drop-in filters that slide into a slot close to the rear element.
In a bid to help fellow photographers get the most out of their photos, he's giving away a whole collection of custom Lightroom presets for free! A week after sharing some crazy photos of their Rio stockpile with us, Canon is sharing the top 10 pieces of gear they're loaning out to sports photographers at the Olympics. Mike Larremore is a portrait photographer from California who broadcasts his photo-editing on Twitch’s Creative Channel with the subjects of his photos sometimes sitting in the audience. His recent exhibition, Until the Kingdom Comes, presents exotic animals in new and unusual perspectives. This card has a built-in WiFi  hotspot which can be accessed by your mobile phone or tablet computer.
While the Olympus WiFi feature only works on request and you cannot take photos while connecting your camera to your phone. All the photos imported into the Eyefi App will be uploaded to the Eyefi cloud which holds all your photos. On the Eyefi website they say that it will not really affect the battery life while using an Eyefi SD card. There is also an Eyefi Pro card which has some additional features like RAW transfer, home WiFi integration and selective photo transfer. Opt to crack open the shell, however - not something Eyefi recommends, of course - and you'll find an impressive number of components. However, since once uploaded the photos are shared across each device logged into the same account, it shouldn't mean you lose any pictures. Nor is there any sort of warning if the unique URL each invite contains is shared more broadly, though Eyefi did tell us that it was working on new stats tools for the gallery.
If you want to synchronize them with the cloud, and share them through Eyefi Cloud, that will cost $49 per year for unlimited photos after the initial 90 day trial. Google Drive, for instance, offers 100GB for less than half of what Eyefi charges, though its photo sharing functionality isn't as refined. Using Eyefi cards offers automatic access to these images, making it easy to share as soon as you want. The Cloud service can also send optimised versions of your files back to your mobile devices, so you don’t take up too much storage space on your smartphone.
The app that comes with the service also allows for organising by camera, device, date, location, lens, aperture, speed, and category, as well as album creation and sharing options – I’ve just published my first album here. It may also be worth considering fireproof and waterproof external hard drives if you have particularly sensitive files or documents that need securing.
The only real answer is that if you don't already know, I can't explain it, you just have to do it yourself.
Last Friday, Carson was contacted by what appears to be a CBS account on Twitter that regularly Tweets requests for image usage.
But sometimes it is the opposite—going “old school” by getting an older camera and not using any software.
I had one sheet of film left, and I noticed that some nice-looking clouds were developing over the Hudson.
WiFi came with the OM-D E-M1 and is a basic feature of all the latest OM-D (and also other Olympus cameras) cameras. When your phone is picking up another WiFi network somewhere in the city and you take a photo, it will not be transferred. After looking at the features and the options, I can say that this is not something you can really compare.
This means you can use all the cool features of the Eyefi system, like the instant transfer and the Eyefi cloud. I use the Time Machine backup software application on Apple OSX to do this automatically and periodically. With thoughts like these, I decided to embark on a new photography project, and travel down Memory Lane with the camera that sparked my passion for photography—a 1965 Kodak Instamatic 104.
This means you can basically take photos at an event and your photos will be instantly tranferred to your phone or tablet. The tablet is connected by a LTE data connection to the Internet and will also instantly sync them to the Eyefi Cloud. I was out for 8 hours with my camera and the Eyefi card, took around 200 photos photos, deleted 188 photos, showed my 12 best photos to several people and I did not have to change the battery. When you take a break in a Cafe you can instantly browse through your photos on your tablet in a much bigger size.
Someone at the office will check the photos on the cloud, will post process them and publish or share them with the customer. If you miss a photo, because your phone was connected to another network, you can always re-import all photos from the camera triggered from the app. While the Eyefi card was made for fast wireless photo transfer which happens in the background while you shoot and stores the photos on a cloud storage. A street photographer will not benefit from an Eyefi card, but a journalist, a wedding or a event photographer will definitely do. This  is one of the killer features of the Eyefi Mobi card, but for me as a street photographer not really an advantage.

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