Oracle Marketing Cloud updates: Pricing, academy, partnersWhat’s in our Oracle Marketing Cloud hub? In April 2014, Oracle announced it was getting into the marketing cloud space, bringing together tech assembled through acquisition, including Eloqua (marketing automation), Responsys (cross-channel marketing), Compendium (content distribution) and BlueKai (data management).
Oracle breaks up the offerings into cross-channel, content and social marketing and data management. Oracle Eloqua – Marketing automation software based on cross-channel campaigns, with analytics. Oracle Responsys – A similar raft of tools but for marketing to consumers, with some nifty real-time consumer behaviour features. Content Marketing – Includes centralised content planning, personlisation, tailored workflows for content generation, cross-channel and social media publishing and analytics. Oracle Data Management Platform (AKA Oracle DMP or Oracle Bluekai) – For managing audience data, analytics, a 3rd party audience data marketplace and pre-integrated advertising partners. Oracle’s approach is slightly different from its marketing cloud competitors, such as Salesforce (TFM’s updates hub), IBM (updates hub) and Adobe (updates hub), with an explicit emphasis being made on openness and integration rather than being a “monolithic suite”. Oracle Eloqua’s monthly cost for a database under 10,000 contacts is $2,000 for the Basic plan (up to 10 marketing users), $4,000 for Standard (up to 50 marketing users and adding various features including priority service) and you’d need to contact sales about the Enterprise plan. A raft of new upgrades to OMC let marketers orchestrate mobile customer engagement, clearly attribute revenue to marketing activities, and optimise experiences for individual customers – VentureBeat.
New product Match Multiplier was announced the OpenWorld conference, designed to bring together participating Marketing Cloud users to anonymously “pool” their capacity to identify customers across multiple channels. Oracle slots cloud-based marketing tools provider Maxymiser – used for testing, optimisation and personalisation – into its marketing cloud lineup – Business Cloud News. The Oracle Marketing Cloud Academy offers a range of classes for marketing professionals to hone their chops.
Course are split up into the four broad segments that Oracle identifies for its marketing cloud products – B2B, B2C, data management and content marketing. Join over 8000 forward thinking marketers at Technology for Marketing on 28 – 29 September at Olympia London. Get advice from those at the top of their field, sharing their secrets across all aspects of marketing including; content, email, search, social and much more.
Discover the new ideas, trends & technology at Technology for Marketing on 28 - 29 September. Traditional accounting meets modern ERP software in Acumatica with web-based deployment and flexible licensing options.
Flexible account and sub account structures offer sophisticated financial distribution and customer management capabilities. With unique options in licensing, Acumatica prides itself on flexibility and allowing for companies to choose the solution that best fits their specific needs. With this announcement, Oracle joins other vendors, big and small, who have seen the future, and that success for Web Content Management (as customer engagement) now includes marketing automation (MA) functionality. Oracle has clearly set a path to become a cloud-contender.  Along with its other acquisitions – Vitrue, Taleo and RightNow Technologies – the addition of Eloqua gives them a pretty complete set of cloud-based software.
Wikibon is a professional community solving technology and business problems through an open source sharing of free advisory knowledge.
Wikibon recently completed a series of studies demonstrating the economic and business value of Single Managed Entities (SME), or enhanced Converged Infrastructure, as a best practice private cloud pathway to achieving public cloud economies. Figure 1 – Impact of Oracle Infrastructure Best Practice on 3-year Total Infrastructure Costs (base infrastructure EFD in EMC VMAX with VMware Source: Wikibon, 2014, based on the data in Table 4 in below. One of the major findings from extensive discussions with successful implementers of this strategy is that the organization needed to change to support this business model. The efficiency that cloud providers such as Amazon bring is not just about delivering low cost compute hardware. Figure 2 – Converged Infrastructure Fundamentals - Single Managed Entities Source: Wikibon, 2014, taken from Figure 1 in Wikibon Research "The Business Value of Converged Infrastructure Topologies". Applications that can define and maintain the minimum number of SMEs will decrease the lifetime infrastructure cost of supporting an application. The success of Amazon in the converged operational business model will drive a requirement for a number of second sourcing infrastructure, and the potential for many different approaches to providing cloud services. Oracle is an example of a company that can deliver SME application total stacks (database as a service) for mission-critical environments. Larger ISV companies such as Oracle are creating Engineered Systems such as SuperCluster to provide a total maintenance model for key applications. With Satya Nadella taking the reins, Wikibon expects Microsoft (after joining the Open Compute Foundation) to define and support an SME package including OCP hardware, infrastructure software and applications software for most of its application suites. Figure 3 below shows the result of Wikibon research as applied to converged infrastructure economics.
Figure 3 – Impact of Oracle Infrastructure Best Practice on 3-year Total Infrastructure Costs.


Wikibon believes that enterprise IT must learn to implement and manage converged infrastructure stacks that have industry volume and a minimum number of SMEs successfully. As Oracle is the leading database, both in breath of function and in breadth of mission critical deployment, Wikibon has focused much of its recent research on Oracle database best practice.
In the research, Wikibon recommends that the best quality servers be used for the database services, and that flash be aggressively deployed to minimize IO response time and variance. Figure 4 – Traditional DB Deployment compared with Latency Optimized DB Deployment for Service Level 2 DeploymentSource: Wikibon, April 2013, from Wikibon research entitled "Virtualization of Oracle Evolves to Best Practice for Production Systems".
In a very recent follow on study on DBA productivity, Wikibon investigated the impact of infrastructure best practice on DBA productivity. Figure 5 – Impact of Oracle Best Practice on Database Administrator (DBA) Productivity Source: Wikibon, 2014. In our most recent research on this topic, Wikibon focused on the financial impact of converged infrastructure (CI) on budgets.
In addition, we found that the significant investment in management time and IT organization will sometimes be required to adjust to new ways of providing IT.
For this project, Wikibon interviewed Wikibon members who have adopted converged infrastructure solutions, such as VCE VBlock and Oracle Engineered Systems, providing highly converged infrastructure solutions.
The top half of Table 1 shows the budget items that were used in Wikibon's previous work on infrastructure best practice for Oracle database systems. Table 1 – Updating Previous Wikibon Research 3-year Total Infrastructure Cost Model Source: Wikibon, 2014, updated from Model discussed in Wikibon Research "Virtualization of Oracle Evolves to Best Practice for Production Systems". The same Oracle best practice elements used in the previous research were used to assess the impact of converged infrastructure on overall IT financial costs, as shown in Table 2. During the extensive interviews of Wikibon members, we assessed the impact of Oracle best practice elements individually and collectively on each budget line item (Table 3). Figure 6 answers the question, "Which best practice elements contribute most to the 41% overall savings?". Figure 7 is the same chart as Figure 1, with the addition of the detailed data in the lower part of the table. Figure 7 – Impact of Oracle Infrastructure Best Practice on 3-year Total Infrastructure Costs. Moreover, users reported many additional benefits of converged infrastructure in our research.
The additional benefits of reducing the number of SMEs is increasing availability, decreasing the time to solution and time to value, and improving the overall flexibility of IT. The term "SKU" (stock keeping unit ) is often used to indicate a unit that is sold and serviced (or replaced) as a unit. In December 2014 it added Datalogix (marketing analytics) and in the middle of 2015, testing and optimisation firm Maxymiser was acquired. Other new features include Offline Data Append and Business Units for Content Marketing – Ad Exchanger.
This financial solution manages data, creates invoice, reports taxes, creates financial reports, draft budgets, documents expenses and more. Known for its flexibility, Acumatica adapts to your business best serving mid-sized companies seeking a feature-rich solution to store accounting and financial information that fit with existing processes.
Companies can purchase a license and have software installed on-premises or choose to purchase an annual service (SaaS) and eliminate the need to manage software and services. I have implemented all the major ERP solutions for 20 years and this one I like a lot, so do the people I show it too. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. By adopting an aggressive on-premise IaaS with the minimum number of SMEs, savings of 41% can be achieved, as well as significant improvements in flexibility and availability. From discussions with these customers, we created a simple model conceptualized in Figure 2. Rather it is primarily about providing the lowest total lifetime systems cost - including the costs of provisioning and maintaining compute, storage, networking and software over multiple locations, as well as providing infrastructure services for backup, security and disaster recovery. In the public cloud, data center infrastructure companies such as Amazon are creating SMEs with greater and greater scope. We expect it to provide SMEs to cloud providers, infrastructure partners and its own 365 cloud services. This will be a prerequisite for successfully running in-house or collocated IT, and providing a cost-effective service to the lines of business.
In infrastructure best practice for Oracle database systems Wikibon concluded that servers have become sufficiently powerful and virtualization management software sufficiently stable that best practice for deploying x86 Oracle databases is to create an optimized and virtualized server and storage infrastructure for each level of Oracle service required. This analysis was based on using a converged infrastructure reference model of a VCE Vblock system, which included virtualization, single SKU up to the middleware, flash and memory optimization, array based replication, a single hand to shake and a single throat to choke.
In the detailed analysis of Oracle DBA productivity shown in Figure 5, Wikibon shows that by adopting best practices in Oracle environments, database administrator (DBA) productivity is improved by as much as 50%.


In a very recent Wikibon study on DBA productivity entitled "Duplicating Public Cloud Economics for Oracle DBAs." This analysis was based on using a converged infrastructure reference model of a VCE Vblock system, which included virtualization, single SKU up to the middleware, flash and memory optimization, array based replication, a single hand to shake and a single throat to choke. In setting the stage for this investigation, Wikibon conducted a series of in-depth interviews with its membership who were using public clouds, including small, medium and very large organizations in both the private enterprise and government sectors. For instance, there is often strong resistance to new methods of service delivery from lines-of-business due to compliance and data security concerns.
In particular, Wikibon looked at the impact of converged infrastructure on both direct and support costs, as well as the indirect impact on performance, agility and availability.
To extend the model to include the financial impact of both DBA and converged infrastructure productivity, three more budget lines were added to the financial model as shown in the bottom half of Table 1. The first column shows the budget line items, and the second column the percentage contribution to goal budget. The overall reduction realized by applying all Oracle best practices to a traditional Oracle environment is 41%. The biggest contributor is the overall converged infrastructure (database highly converged infrastructure plus converged infrastructure), which together is 36%.
Figure 7 shows that the overall IT savings from converged infrastructure for an Oracle database, based on the assumptions in the study, are about 41%. This analysis was based on using a converged infrastructure reference model of a VCE Vblock system, which included virtualization, single SKU up to the middleware, flash and memory optimization, array based replication and a single hand to shake and a single throat to choke. These are profound reasons for adopting converged infrastructure for Oracle databases and positioning IT to be competitive with pubic cloud IT services. The traditional organization of separate AD, AD maintenance, server, network, storage and DBA teams is a significant obstacle to optimizing around lower SME counts. With core applications that include general ledgers, accounts payable and receivable, cash and currency management, and tax management modules, Acumatica fits all your business needs. Because Acumatica is a web-based deployment the software works on any internet connected device allowing for increased mobility and use. We chose Oracle as the reference database for our study, but Wikibon believes that the principles of SME will work for almost every application. Figure 2 illustrates the concept of a single "SKU", or more correctly a single manage entity (SME). As Wikibon has pointed out in previous research, (”The Business Value of Converged Infrastructure Topologies” (Wikibon 2013) and ”Duplicating Public Cloud Economics for Oracle DBAs” (Wikibon 2013) the fewer the number of Single Managed Entities” (SMEs) in a total stack, the lower the cost of management. Internal IT must run its business at an equal or lower cost than cloud service providers and ensure that the same levels of business flexibility and availability are available to enterprise users.
The traditional approach takes 60% additional cores (an increase from 120 to 192 processor cores).
We found that the potential savings of taking this approach for new projects was on the order of 40-50%. The study also found a level of frustration from the business that in-house IT could not provide the same level of service and agility provided by public clouds and that it is imperative that IT find more responsive and cheaper ways of providing IT services. The largest component of the traditional environment is Oracle database licensing and maintenance ($4.7 million of $7 million, 67%).
From these findings and other research, Wikibon has calculated that IT executives can expect savings of 40% to 50% in costs or equivalent value by adopting an aggressive on-premise IaaS with the minimum number of SMEs, even after taking into account the higher costs of highly converged solutions. But it is still better than the majority of other offerings out there and it has a future.May 28, 2013 by Melissa Canfield on Acumatica Cloud ERPWith Acumatica, I like that users are not forced to use the SAAS offering. With it now in Oracle’s broad portfolio, things are only going to get more complicated for existing Eloqua customers like HP, Comcast, LinkedIn and Box as Oracle tries to integrate its newest toolset into its customer experience go-to-market strategy by “augmenting” the platform with its own applications and technologies. Wikibon believes that converged infrastructure is about creating SMEs, with sufficient sales and maintenance volumes to drive economies of scale. Columns 3 - 9 show the percentage impact of each best practice element on each budget line item. If Oracle can get this right, and that is a big IF, it will be a real boost to its customers and their ability to connect with their target markets. The methodology behind the detailed calculations for column 10, and the "Total 3-year Cost" & "Percentage Contribution" rows are shown in Table 3 in the previous DBA productivity research entitled "Duplicating Public Cloud Economics for Oracle DBAs". These are just a few to recognize that the rise in MA popularity is not going to end any time soon, and that marketers want to use this technology to not only manage the channel, but the messages being pushed out through those channels as well.
Together with the optimized servers, this reduces the number of processor cores and thus reduces Oracle licensing costs. To do this effectively and efficiently they have to move away from the multitude of disparate platforms (that often don’t talk to each other), to an integrated, complete online marketing solution – which has to include web content management capabilities.




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