If you sell mountain bikes on your website, you will target people who are searching for ‘buy mountain bikes’ online by showing your advert.
We are also able to provide training for ppc ads management if you would like to be shown how to use various ppc services to achieve the best possible results, or if you would like to manage it yourself after the initial set up, therefore saving yourself money by optimizing your own ads rather than us doing it for you. There are several meanings of this question or should I say their motives behind this question. Adsense is a Pay Per Click program which pays the publisher whenever visitor clicks on advertisement displayed on webpage. Number of Ad impressions – Not only clicks but you get paid a small amount paid even on Ad impressions.
Earning from Adsense is so tough, you will need millions of visitors, and this will be acquired by you when your blog is having good number of posts and has reputed name.
While it’s true that we can’t predict the Google AdSense income exactly, we can optimize the ads in different ways so as to make the most out of it. Also, you must make sure that your website category is advertising friendly because your AdSense income depends a lot upon the category of your website.
Now I’ve randomly added few keywords to Keyword Planner to find out its suggested bid by AdWords.
As you can see, the competition for keywords related to “finance” is very high compared to keywords related to “food”. So, you have to create either: 274 pages that earn $1 a day OR 548 pages that earn 50 cents a day OR 1,096 pages that earn 25 cents a day (which sounds reasonable, right?). I have analyzed the traffic and AdSense stats (using Google Image Search) of several websites including my own blogs and websites.
From my analysis, I found that the average Page CTR is around 1% (or it’s something that we can achieve easily). In fact I have achieved a Page CTR of over 20% in 2007 for a niche website and was making $100+ a day from Google AdSense alone. Some of the top paying AdSense niches are Finance, Internet Marketing, Technology, Web Hosting, Internet & Computers, Software, Health etc. Now, let’s say your “Bounce Rate” (it is the estimated percentage of visits to your website that consist of a single page view) is 100%. In a nutshell, you need 100,000 visitors a day to make $100,000 a year from Google AdSense alone (with a CTR of 1% and CPC of $0.25). A page view is what Google counts in your reports every time a user views a page displaying Google ads. For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page views. For link units, Google counts a click when a user clicks on an ad on the page of ads, after selecting a link in the link unit.
The Page Click Through Rate (CTR) is the number of ad clicks divided by the number of impressions or page views that you have received.
Page Revenue Per Thousand Impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.
So let’s say you’re selling direct banner ads and is also selling CPM advertising which is again an effective way to monetize your website. CPM Network earnings totally depend upon your traffic quality but you can expect anywhere between $1 – $3 per 1,000 impressions.
Now, you can split the traffic into three as you’re earning $300 each from 3 advertising networks. All in all, you need approximately 20,000 visitors a day to generate 30,000+ page views and it can earn $274 a day which translates to $100,000 a year in advertising revenues. In fact, in 2008 I was averaging $200+ a day from less than 200 daily unique visitors with affiliate marketing. Google recommends wide ad formats like 728 x 90, 336 x 280, 300 x 250, and 160 x 600 as they’re more advertiser friendly.
When you use the recommended ad formats, your AdSense ads should perform well because of increased competition. It’s a myth that filtering ads can prevent ‘low-paying ads’ from appearing, so as always, we recommend blocking only those ads that you feel are unsuitable for your users. And as always, you can focus on creating awesome content and driving more traffic so that it increases your Google AdSense earnings (and your advertising revenues) naturally. How Much Traffic Does Your Blog Need To Make $36,000 Per Year In Ad Revenue — tells you how many pageviews are required to generate $36,000 (that is, $3,000 x 12) in advertising revenue (affiliate income will be a bonus for you) per year based on real case studies and examples. How Many Blog Posts Do You Need To Generate A Million Pageviews Per Month — tells you how many blog posts your website might need to generate one million pageviews per month. How Much Money Should You Invest In Content Marketing To Generate A Million Pageviews Per Month — tells you how much money should you invest in content creation to hit your traffic goal although it differs on a case-by-case basis.
How Long Does It Take To Reach Your Traffic Goal — tells you how much time your website will take to hit your traffic goal using my own blog as a case study. It’s the result of a homework that I did with a goal to increase the traffic of my blog 5x from here. There’s every chance that the actual figures applicable for your own blog could be a lot different from mine. Also, your final income levels could be a lot higher or lower than the figures that I have mentioned as again, it depends upon your website and its different metrics. You Might Also LikeFree Pay Per Click (PPC) Advertising Credits Worth Over $300The Definitive Guide To Writing A Perfectly Optimized Blog Post7 Blogging Years.
When I meant earning $100 – 200 per year, without blogging skills, I meant, like, without writing skills. I’m getting around 25k pageviews per day to my adsense ads but only getting around 100 clicks. On my site Yapmouth I get 697,317 hits and 543,258 page views and 40,000 new visitor a month and 400,000 spam bots, worms, I finally put stats and ads on my site.
Suppose my website has 10 pages with 1 single same ad (google adsense) on each of the pages… And, a single visitor visits all 10 pages on Day1. If the same visitor visits the same page after 10 days it again means another page view and it will be counted as another unique visit. This is the reason why I just bought a wordpress plugin that can mass upload 100’s of articles for a certain niche and the plugin automatically schedules each of my articles for posting according to my settings. My plan is to make 100-200 blogs for different niches in 3 months time and monetize all by using adsense and other ppc ads.
That was great content you have shared , its really valuable ,all your explaination is fair enough and i like the way you have explained.
I think About 2000 unique visitors are required per day to get your target income from adsense in a year. With affiliate marketing you can’t predict the income as it depends upon your traffic quality. As PPC managers, we all know that to get a clear understanding of PPC performance you can’t just look at AdWords alone, but the discrepancies between AdWords and Analytics data due to click attribution can be frustrating.
This guide will go through the basics of Multi-Channel Funnels and how you can use this feature to improve performance for your accounts. To use the multi-channel funnels reports, you must have e-commerce tracking or goals enabled and be using the new version of Analytics. When you click through, you will see the 5 available MCF reports, starting with the Overview report. Boxed in red is the conversion segments menu that allows you to add default segments to your report. This set of five new reports in Google Analytics helps give PPC managers insight into the full path-to-conversion over a 30 day period, not just the last click. This is the first page you are taken to when you click into the Multi-channel Funnels section. The overview report also has a handy feature called the Multi-channel Conversion Visualizer, which shows the percentage of total conversions by path, and includes different channel combinations.
In this account, 53% of conversions include organic search somewhere in their path and 50% include paid advertising. Something interesting I found was that of all my conversions that included a click on a PPC ad, 40% also included organic search somewhere in the conversion path.
The assisted conversions report shows how many sales and conversions each channel initiated, assisted, and completed as well as the value of those sales and conversions. In the last 30 days, a PPC ad assisted 26 conversions and was the last interaction point on 29 conversions.
If you switch to view the First Interaction Report, you can see where PPC ads initiated the conversion path. In this account, PPC ads initiated 23 conversion paths, which resulted in $1,384 in revenue.
The top conversion paths report shows all the unique conversion paths that lead to conversions, the number of conversions from each path, and the value of those conversions.
The time lag report shows you how many conversions resulted from conversion paths that were anywhere from 0 to 12+ days long.
The path length report shows how many interactions visitors had with your site before they converted. For this account we again see the same trend, where some conversions happen with 1 or 2 interactions but many take 12 or more interactions before a purchase is made.
The Overview, Top Conversion Paths, and Assisted Conversion reports all use the Basic Channel Grouping by default.
Next we are going to go a little more in depth about Basic Channel Groupings and how you can create your own Custom Channel Groupings. Each of these labels is defined in a similar way that you define custom filters in analytics.
In the basic channel grouping, Paid Advertising is defined as all sources of traffic where the medium matches the regular expressions listed above.
While the basic channel grouping provides a lot of insight, you may want to create your own channel grouping based around channels you want to analyze in your report. When you are creating your own channel groupings, it is important to note that each label works as a filter and the labels are applied in the order they are defined. To give you a clearer picture of how this works, I’m going to walk through the step-by-step process of creating a custom channel grouping. For this walk-through, I’m going to create one that is valuable to all PPCers – Paid Search vs. To create your custom channel, you’ll need to follow the same process outlined above for viewing the label rules of the Basic Channel Grouping.


You have two options to build a custom channel grouping, either Create a custom Channel Grouping or Copy Basic Channel Grouping template.
Since I want this label to show traffic that came from paid AND from the search network, I need to add an AND statement. When you select Ad Distribution Network, a drop down box appears with a list of the criteria you can choose. Click “Save Channel Grouping” and you’ve just created your first custom channel! Below are 5 questions every PPC manager should answer using MCF to get a better understanding of their account.
Why it’s important to know: If there is a lot of interaction between different marketing channels in a conversion, just reporting AdWords conversions is not enough. Why it’s important to know: You might not be reporting the full benefit of running PPC ads. You need to be reporting Assisted conversions as well as last interaction conversions to your client. Why it’s important to know: You could be cutting back on budgets or pausing campaigns, ad groups, keywords, or placements which appear to be “poor performing” in AdWords but are actually generating conversions and revenue.
We’ll go over how to use this information more in the next section, utilizing MCF to improve PPC performance. If you’re bidding on your branded terms, you might notice that they do spectacular in AdWords.  It’s important to realize, however, that those conversions are often a part of a previous organic or paid click, then when the searcher is ready to convert, they search on your branded terms, thus, clicking a paid, branded ad. Branded campaigns taking credit for the final click on searches that originally came in through another campaign or involved a click on a remarketing ad after the initial visit are pretty common.  It’s good to know what areas are contributing so that you can see the true value of campaigns that may see a low conversion rate or high CPL. To look at conversion paths which have Branded as the last interaction, go to the Top Conversion Paths report and make sure you are on AdWords. Once you save and apply the segment, sort by conversions and you’ll see all of the AdWords conversions that are being attributed to the Branded campaign. I can see that although my Display Network campaigns typically have a much higher CPL than branded, they are playing the important role of conversion initiator. Why it’s important to know: Money you spend in one month may continue to generate conversions in the following months. Looking at the example below of an e-commerce client, about half of the conversions occurred in the first day, but more than 30% took 12 days or longer. Don’t look back at November’s spend and conversion totals on December 1st and evaluate performance. Keep this in mind when running reports that cost to conversions in a month is not a one-to-one comparison. Multi channel funnels are changing the way Internet marketers look at their data.  You can now use this tool to attribute a conversion across several channels, or use it in the following ways to improve your accounts and see how your tests are panning out. You can use multi-channel funnels for analyzing keywords that convert well for you to use in your paid search strategy.  Start on the Assisted Conversion report and toggle to the All view. If you are just setting budgets based upon conversions seen in AdWords, you may be limiting spend in campaigns that generate revenue.
Navigate to the AdWords tab in the Assisted Conversion reports and look at value by campaign. You should also run this analysis at the ad group, keyword, and placement level to see if you are limiting spend on performing accounts elements. If you’re using automatic placements for the Display Network, you can use your assisted conversions report to find potential managed placements or to see if you’ve excluded placements which have assisted in conversions. Now you can see all of the placements that have assisted or closed conversions in your Display campaigns. Compare this list to your current exclusions and make sure you didn’t exclude a placement in AdWords which has lead to a conversion.
4 Ways Clients Can Better Help Their AgenciesFollowing the 4 steps outlined will put you on the right path to being a good client and will help your endeavor be a successful one. A few SEO Mississauga updates have been coming along as we see that content is KING for SEO. One of the biggest questions that many SEOs and clients have these days in terms of algorithm updates is, does Google at any point in time only have a single algorithm crawling the website?
In the end, what you should be taking away from this article is that HARD WORK is still the main premise for doing well online regardless of what your goals are. Lasted market share of Chinese online media, Baidu and Taobao (part of Alibaba Group) are leading the way, Google had a decent slice of cake too. Working across English and Chinese SEO, SEM, Content Marketing, Social Media and anything digital. It has been a long time coming but London has finally joined the likes of New York, Los Angeles and Tokyo to get 3D buildings on Google Street Maps. However if someone searches ‘motor bikes’ on a search engine, your advert will not show up therefore saving you money because there is no chance of the user clicking your advert as it will not show.
Still, to give you a rough idea, it varies from $0.05 USD to $5 USD per click or may be higher than that for some keywords.
If so, then the real question is how much traffic do you really need to make big bucks with Google AdSense?
You can use Google AdWords Keyword Planner tool to find out the competition in your industry.
Let’s say you have 1,096 high quality blog posts and you earn $0.25 per click from AdSense. It means that you need 100,000 unique visitors a day itself to generate 100,000 page views a day.
You can make more money by selling direct banner ads, in-text ads, CPM ads, sponsored links, affiliate marketing, etc.
So, if you generate 100,000 page views a day then you can make $100 – $300 a day from CPM Networks. Add commissions from Affiliate Programs as well into the equation and you can hit that $100,000 goal with much less traffic. It was possible because when it comes to affiliate marketing it’s all about traffic quality and not traffic quantity. For example, you can try text ads only, image ads only, text & image ads to find out which ad format is performing better. Why? Because the recommended ad formats by AdSense are the most popular ad formats and hence almost all advertisers must be targeting those ad formats.
In that case, I would recommend ad controls though Google mentioned that blocking any ad will reduce our potential earnings.
But make sure that your website is not ad heavy as it will impact the user experience in a negative way. It’s basically about what it takes to hit your traffic and income goal (assuming a traffic goal of 1,000,000 pageviews and an income goal of $3,000 per month). So, it’s written purely based on my own traffic insights plus few case studies and traffic numbers of different blogs in different niches. Needless to say, it ultimately depends upon your website’s niche, authority, and marketing efforts. I appreciate the way you presented a complicated subject in a simplified and interesting manner. That’s a detailed analysis of adsense and it would undoubtedly help in achieving one’s financial target!
Visitors = Unique Visitors… But when counting page views I considered bounce rates as well. If the percentage change is less than 5% then you need not worry if its more than 5% then there’s something wrong and I need more info. Check the date of recent algorithm updates by Google and see if you noticed the sudden drop in pageviews after that. I’ve was looking through via google for how much traffic is needed to generate a steady income. If you’re showing 3 ad units within a page then it will be counted as one page view only but if a user visits another page then it will be counted as two.
Even with affiliate marketing, I think it is difficult to earn $200 a day from just 200 visitors.
But if your blog is 6+ months old and has good quality content then they should approve you. With the release of Multi-Channel Funnels, Google has helped to resolve this issue by showing how different marketing channels work together to create conversions. Clicking on the drop down box under conversion will show you all the different conversions you have set up in your account. Simply by clicking from all to AdWords you can view just the conversions that were influenced by AdWords. I’m going to go through each of these reports in a little more detail to show you how you can utilize them to evaluate PPC performance. It’s a summary page that compares the number of conversions and assisted conversions over the selected time period.
About 20% of conversions include both an organic search channel and a paid advertising channel in their conversion path. This shows you why there is going to be discrepancies between what AdWords and Analytics reports based on click attribution. There are two options for this report, Assist Interaction Analysis and First Interaction Analysis. What is most noticeable, and something you should definitely point out to clients, is that PPC ads generated $2,810 for last clicks but generated $4,143 in assisted conversions. These reports show how valuable PPC ads can be even if they aren’t the last interaction a customer has before purchase. There is a pre-defined default channel grouping used in the MCF reports called the Basic Channel Grouping. However, in the Top Conversion Paths and Assisted Conversions reports, you can apply any custom channel grouping that you have created. You can view the parameters for each of these labels by clicking into either the Assisted Conversions or Top Conversions report.
I would recommend taking a look at all of the labels to truly understand how each is defined.
The first label catches all the channels that meet the criteria, the ones that don’t are passed to the second label and so on down the line. Click into the Assisted Conversion or Top Paths report and click on the Channel Groupings drop down menu.


If you are unfamiliar with creating custom channels, I recommend copying the existing template to get started. If you set up this channel as defined above, it will only include Google traffic in the Search and Display Label.
You will be missing a large part of the picture and won’t be able to accurately assess PPC performance if you don’t know how it interacts with other mediums. There are many things that can affect the amount of interaction in a conversion, like buying cycle or separate PPC landing pages.
Knowing how these channels work together to create a conversion will help you better evaluate and optimize your PPC account and more accurately report performance to clients.
Previously in Analytics, we could only attribute conversions to PPC if PPC was the last interaction.
In the example below, you can see that with just last interaction revenue, we were missing more than half of total revenue in which PPC was part of the conversion path. Then, create a new conversion segment to show only conversion paths which have Branded as the last interaction. Below is a snapshot of 4 conversion paths where other campaigns initiated a conversion, but Branded was taking credit. Knowing this information is important so you don’t pause or limit campaigns that help spread brand awareness and lead to conversions for your account. If your conversion requires people to spend money, it’s likely your conversion path will be longer than a day. Also, these longer time lag conversions were much more valuable, account for about 68% of total revenue. If you have a time lag of more than just a few days per conversion, the money you spent on PPC will still be generating conversions or revenue for you in months to come. You also need to take into account the amount of assisted conversions your campaigns are generating when deciding where to allocate spend for your account. I had been limiting budgets in Campaign 1 and Competitors because looking at only AdWords and Last Interaction Revenue, it appeared that I was losing money. If you have any high performing placements, consider adding these as managed placements to bid on them separately. Get Critical Funnel Insights With The Top Paths ReportTo me, the best tool we have available in AdWords to view buying cycles is the Top Paths report.
Given in the past that link-building gave a much stronger boost then content, it is seemingly possible that the search engines, specifically Google, have been favouring content over all other methods. With the amount of algorithms, it would be VERY rare that only 1 algorithm would be crawling your website. You will never really truly know the actual answer unless Google’s Matt Cutts tells you. The more content, the more intricate and fascinating your articles or pictures are, the more Google will be proud to have you rank in the top positions to be viewed by the public, because after all, it makes Google look just as good, specially for SEO Mississauga oriented results! She has versatile marketing skills from her academic and practical experience .She is an experienced practitioner in Chinese marketing, from strategic planning to execution and evaluation. Digital Crew is a collective of seasoned digital marketeers who have come together to practice their marketing beliefs and apply commercially tested digital marketing concepts. Starting mainly with cities in the USA and Japan, Google has since expanded the coverage to over 100 cities worldwide. Frankly, it is a difficult question to answer so I decided to make an article answering all possible queries. It’s because the cost per click to advertise on Google is very high compared to cost per click on Google Display Network. If a CPM ad network is paying you $1 CPM then it means that they’re paying you $1 for every 1,000 page views you generate. Again, you can earn $100 – $300 (or maybe even more) a day by selling banner ads directly to advertisers.
It means that 50% of your visitors exit from the landing page and others visit more than one page on your website. Can you give me an example of a webpage or blog that gets more than 100 000 visitors a day to earn $100 000 a year? To expect $100 a month you probably need 1,000 unique visitors a day (organic traffic and not social media or referral). Also, if that same visitor visits the site everyday, would it still be added in the impressions count? Even though PPC wasn’t that final step, it was a link in the chain for those conversions, without which may have not been completed.
This lag time explains why you might see conversions for previous months appearing in AdWords after the month is over. This grouping provides a lot of insight into the conversion process, but if you have specific analysis requirements you can also create custom channel groupings and apply the labels that you want to include in your reports. Once you select which method you want to use for creating a custom channel grouping, you’ll be taken to the editing window where you can start creating your channel. I know I want to compare two channels, paid traffic from search ads and paid traffic from display ads, so I’ll need to define rules for each. You can create another label in this channel to look at performance of Google Search and Search partners separately, but for this example I’m going to include them both in the Paid Search label.
Now that you’ve defined your labels, the next step is to determine how you want other channels to display that don’t fit into the labels above.
If you only have Display ads running in Google, you can set that label first to catch all of the Display ads. The examples below show the difference in interaction between a high-cost product without separate PPC landing pages, and a low commitment conversion with separate landing pages. This meant that PPC ads, which are often the first interaction someone has with your brand, were not being given full credit for attributing to conversions.
Looking at it the other way, a large sale last month might have come from a PPC ad clicked the month before. Taking into account Assisted Conversions though, I can now see the value of these campaigns and have increased spend, especially in the competitors campaign.
With a little organization, it can become one of your top resources you use to review performance.
It is important to understand that typically Google is not overly supportive of releasing detailed information to the public in regards to exactly how their search engine algorithms work and what can give you the most optimal results. For example: An ad on Computer software page will earn more than the one displayed on Bollywood news. However, as of right now Google is only planning on expanding the data in these reports back to January. Since I’m want to look at the performance of paid search ads verses display ads, I’m naming my channel “Paid Search vs. Since I’m using the Basic Grouping as a template, I’m going to delete all but 2 of the current labels.
The second label will be paid search and just set the source = cpc, which should catch all other PPC traffic from any source.
Taking assisted PPC revenue into account, which accounted for more than half of the revenue generated in the last 6 months, ROAS increased to $1.70. Workshops for Every Type of PPC HeroAt Hero Conf London, 24-26 October, we have three incredible workshop options to help you be the best PPC Hero you can be. You have your meta-data, content, tags, blogs, links, domain age, website traffic, and a few more of course to add on that list.
Shard London Bridge & City HallThe Shard (far left) is a huge glass skyscraper that is currently under construction by London Bridge Station. Then you have to figure out how much content, links, SEO is going to get you to 5MM visits in a year! If a channel doesn’t fit into the labels, the report will display the channels source and medium. If you have Display Ads running on both Google and Bing I’m not yet sure how to include them both in the filter. Adwords Event Recap: Device-Specific Bid AdjustmentsGoogle's recent Hangout on Air with Sally Chung and Leo Sei discussed strategy and best practices for new device-specific bid adjustments. Once complete in 2012 it will become the second tallest free-standing structure in the United Kingdom.City Hall (far right) is home to the offices of Boris Johnson, current Mayor of London.
3 Tips For Better Mobile Advertising On Bing AdsNearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. Westminster Abbey & Big BenWestminster Abbey, the location of the recent royal wedding of Prince William to Catherine Middleton is well represented in 3D. Google’s Not Selling Your Products Like It Used ToWith the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Buckingham PalaceThe primary residence of Queen Elizabeth is well defined on Google Maps.4. It’s Not Enough To Be Relevant - Your Landing Page Has To Be DedicatedYou can do better with your PPC landing pages. The GherkinOfficially named 30 St Mary Axe, but more affectionately named The Gherkin, this is a modern skyscraper in the financial district of London. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight. It looks nothing like a gherkin in 3D on Google Maps (it's the cylindrical building beneath the label "St Andrew Undershaft" near the centre).5. Tower of LondonA historic castle by Tower Bridge, the Tower of London is accurately respresented here in 3D.6.
Reach The Right Users With Gmail AdsWhen it comes to advertising, the goal is always to be in the right place, at the right time, in front of the right person.
What Is In-Image Advertising?In-image advertising allows your ads to be placed on images across the internet.
Can You Be Squeezing More Out Of Your Brand Campaign?Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should.



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