A controversial article by Nicholas Carr, published in the May 2003 issue of Harvard Business Review, declared that information technology (IT) has matured to the point where it no longer gives companies competitive advantage. Les approches dominantes de la RSE (Responsabilite Sociale de l’Entreprise) sont tellement deconnectees des affaires qu’elles privent les entreprises de la plupart des plus grandes opportunites de contribuer a l’interet general. Les programmes pro bono apparaissent de plus en plus comme un outil efficace pour appuyer les programmes de RSE strategiques et creer de la valeur partagee.
Beaucoup d’entreprises nord-americaines reconnaissent la valeur pour l’entreprise de leurs programmes d’implication citoyenne (Employee Volunteering Programs, EVP) et, en 2007, 94% des entreprises du celebre classement du magazine Fortune, repertoriant les 100 meilleures entreprises ou il fait bon travailler, affirmaient avoir un EVP[4]. Le mecenat de competencesLe mecenat de competences consiste a mettre a disposition des collaborateurs sur leur temps de travail pour realiser des actions d'interet general mobilisant ou non leurs competences.
Dans cette categorie, nous partageons des experiences liees au mecenat de competences, nous decryptons les tendances, nous etudions les pratiques innovantes et les benefices potentiels pour l’entreprise. Depuis les annees 1970, des professionnels du monde entier partagent leurs competences en droit, strategie, finance, marketing, communication, ressources humaines, web et systemes d’information pour aider gratuitement les associations qui n'ont pas les moyens d'acceder a ces services.
Ce blog collaboratif regroupe des articles sur le pro bono et son univers : vous aussi, contribuez ! Using huge databases, powerful software and the insight from experts, big data promises to have a real impact on how products are sold, and services delivered. I was therefore interested to read an article in the latest Harvard Business Review (Good Data Won’t Guarantee Good Decisions by Shvetank Shah, Andrew Horne, Jaime Capella) that highlighted two key areas that are being overlooked.
Investment in analytics can be useless, even harmful, unless employees can incorporate that data into complex decision making.
The second area they highlighted is the need to present and communicate the data in a way that will have the broadest impact on organisations. The article primarily focuses on the first point, and outlines a range of sensible suggestions around education and change management. The example from Lotterywest at the end of the article shows a similar approach to surfacing key numbers of the intranet homepage.
In both cases, the figures are driven from back-end systems that are crunching through a lot of activity.


This is the starting point for intranets and big data, and intranet teams should proactively seek out big data initiatives to see if the intranet can be used to convey a handful of business-critical metrics.
In practice, though, very little of what big data can be distilled down to just a few graphs or figures. While some of this will be surfaced via complex reporting solutions, this is a daunting option for most managers. Strong data and business analysis skills must be combined with great user experience (UX) techniques to deliver dashboards that work well. This is something that we covered in our Week in the digital workplace report, which presented a vision of data sitting seamlessly alongside content, integrated directly into the working practices of staff. James Robertson James Robertson is the Managing Director of Step Two, the global thought leaders on intranets, headquartered in Sydney, Australia.
James is the author of the best-selling books Essential intranets, Designing intranets and What every intranet team should know.
Monthly NewsletterJoin our regular newsletter to receive two new best-practice articles a month, plus other insights and updates. This response to Carr's article argues that the strategic importance of IT is actually increasing.
Pour repondre a la demande de leurs  salaries et de leurs clients, apres avoir lie des partenariats plus ou moins fructueux, de nombreuses entreprises font desormais appel au conseil specialise pour developper des activites de RSE alignees sur leurs objectifs strategiques. Si, au contraire, les societes s’attelaient a analyser leurs perspectives de responsabilite sociale en utilisant les meme grilles qui guident leurs principaux choix commerciaux, elles decouvriraient que la RSE peut etre beaucoup plus qu’un cout, une contrainte ou une action caritative – Elle peut etre source d’opportunites, d’innovation et d’avantage competitif.
Le pro bono peut en effet soutenir les objectifs de l’entreprise, et notamment renforcer le moral des salaries, developper les talents, ameliorer la reputation de l’entreprise, et faciliter l’innovation interne. Il designe l’engagement volontaire de ses competences professionnelles pour le bien public.
The power of the concept is obvious: organisations are already capturing huge amount of information about customers, why don’t we do something with that information? It is not enough just to have a complex reporting engine that will produce output on demand, as management at all levels of the organisation needs to understand and use data.


Many organisations lack a coherent, accessible structure for the data they’ve collected. This is a win-win outcome: it reinforces the role of the intranet homepage as the starting point for all things, and it gives much-needed early visibility to big data initiatives.
The sheer scale and scope of big data means that hundreds of different questions can be asked and answered. And again, the intranet plays a vital role in giving visibility and access to these dashboards.
But the promise will only be realised if the data is presented in a way that works for the whole organisation, and supported with great skills and training. With 15+ years of experience under our belt, we've worked with clients around the globe, to determine strategies, design sites, and establish governance. We also help organizations select appropriate web technology platforms, in our vendor-neutral role.
At this very moment, there’s an odds-on chance that someone in your organisation is making a poor decision on the basis of information that was enormously expensive to collect. This is both a powerful tool, highlighting the key information that drives activities, and a powerful message, reinforcing the importance of the numbers. En ce sens, le pro bono apporterait une valeur ajoutee unique aux programme d’implication des collaborateurs aux Etats-Unis, mais aussi en France ou le recours aux competences des volontaires reste largement a developper.
En meme temps, le pro bono cree de la valeur pour la societe en accompagnant les associations et en developpant leurs capacites a realiser leur mission d’interet general. En tant qu’outil gagnant-gagnant, les programmes pro bono sont en effet l’une des methodes les plus efficaces pour creer de la valeur partagee entre toutes les parties impliquees.



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