Google has cut the price of its paid tiers within Google Drive, lowering the cost barrier for those who've been content to coast on top of its free services.
In fact, the available cloud space Google offers is far more than its rivals offer, such as Dropbox. It's likely that this race to the bottom will continue, as drive makers keep increasing the capacity of their drives while holding prices relatively constant. As PCWorld's senior editor, Mark focuses on Microsoft news and chip technology, among other beats. PCWorld helps you navigate the PC ecosystem to find the products you want and the advice you need to get the job done. And Google didn't think that was fair."Together we are resetting the price curve in the cloud to where it should be," explained Google's cloud king Urs Holzle. Photos uploaded to Google+ Photos don't count against your storage limit, and you can also store your own MP3 files in Google Play, up to 20,000 songs. What will be interesting is when cloud storage providers begin offering cheaper storage tiers designed for backing up and restoring data, rather than instant access. Facebook, for example, is moving to using Blu-ray discs to offer "cold," or relatively unused storage to archive photos.
The eye-opening price cuts covered compute (32-percent reduction), storage (68-percent reduction), and BigQuery (85-percent reduction). Google also signaled that future reductions could follow Moore’s Law — citing that historically public cloud prices have dropped only 6 to 8 percent annually as compared to 20- to 30-percent reductions in hardware prices.


Sustained-use pricing will discount the on-demand baseline hourly rate automatically as a particular instance is used for a larger percentage of the month — tiering the hourly rate down as you hit 25 percent, 50 percent, and 75 percent of time in a month.
Instead, Google’s sustained-use pricing will be automatically calculated and applied to a Google user’s monthly bill based on the user’s level of sustained-use on the same instance types. Google has indicated that the majority of its cloud customers run servers for 90-100 percent of the time, and will therefore automatically receive the maximum level of discounts.
This removes the pain of having to predict usage in advance, paying up front, and suffering the lock-in that goes with it.To help cloud users better understand these pricing changes, RightScale has analyzed Google vs AWS pricing for compute services.
However, it is important to note that some of the AWS instances have more memory than the comparable instance types on Google, so you may need to adjust your comparison for memory-intensive use cases.
In all the cases that we analyzed for on-demand, Google was significantly cheaper — saving customers 38-60 percent compared to AWS rates.
In addition, if your usage extends past 25 percent of time during the month, you will automatically get a lower rate with Google, while AWS users would need to purchase reserved instances to achieve a lower rate. We assumed 100 percent sustained usage and compared it first to one-year AWS heavy reserved instances. We chose AWS heavy reserved instances here since users are charged 24x7, regardless of whether the instance is running or not. We assumed 100 percent sustained usage and compared it first to three-year AWS heavy reserved instances. Given the continual price reductions in cloud pricing, you may find that the ability to take advantage of future Google price drops might bring the price below even AWS three-year heavy reserved instances.What About Storage?


Its important to note that AWS instances include SSD storage, while Google Compute instances do not.
Some cloud users run stateless servers and therefore don’t take full advantage of instance storage. However, cloud users that use instance storage would need to take this into account when comparing AWS and Google prices. An initial look shows that Google Cloud Storage could offer savings compared to AWS S3.Simplicity, Flexibility, Predictability The new Google sustained-use pricing avoids the complexity, lock-in, and upfront costs of AWS reserved instance purchases. Google users will automatically receive the best price for their level of usage, with no planning required on their part. However, tying the sustained-use discounts to Google’s monthly billing cycle could create an incentive to make decisions such as switching instance sizes on the monthly billing boundaries.Similar to on-demand pricing with any cloud provider, unless you have an accurate forecast of your cloud usage, it may be hard to predict in advance what the exact monthly costs will be with Google sustained-use pricing. We’ve been working hard to include these Google price cuts as well as sustained-use pricing in RightScale Cloud Analytics.
As of today you can forecast your cloud spend in Cloud Analytics Scenario Builder and apply either the baseline price or the 75-100 percent sustained-use price tier. However, our whitepaper Cloud Pricing Trends shows that AWS has been aggressive in price cuts as well, and we certainly have not seen the last salvo in the cloud price wars.



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Comments

  1. 02.05.2014 at 19:32:33


    Mega are planning enough storage.

    Author: PORCHE
  2. 02.05.2014 at 18:28:40


    Can eliminate your capital expenditure can also reduce editor, a count.

    Author: Elya
  3. 02.05.2014 at 14:17:32


    Month ($49.99 a year) you get.

    Author: Rashid