Jody Gouge, owner and founder of VisionPATH Business Solutions, attended training with Duct Tape Marketing in Kansas City, MO, the Duct Tape Marketing Headquarters, in early 2016. When you hire a certified Duct Tape Marketing Consultant, you are getting years of ever-evolving marketing experience at your fingertips. Duct Tape Marketing was developed over 20 years ago as a way to install a turnkey marketing system into small to mid-size businesses. The Duct Tape Marketing Consultant goes through a rigorous initial training, and trainings throughout the year that ensure they are the best at the marketing game. We at VisionPATH could not be more thrilled to have this new certification and be able to provide even better consultation and marketing services to our clients. VisionPATH Business Solutions offers personalized consulting and advisory services to companies large and small.
March 28, 2016 By Kat Smith Leave a Comment Just like blog posts, podcasts are great for getting tips, tricks and advice from industry experts.
Trevor’s Book Three Simple Steps shows you how to take back control of your destiny and reshape your mind for increased creativity, serenity, and achievement. I have compiled 50 of the Best Online Courses from my Online Learning Podcast Interviewees and included Links and Discounts to all of them in this Free eBook – I hope you find a Course to help you!
Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work.
Jantsch flips the traditional business model—where marketers owned the message while sellers owned the relationships—on its head.
If you haven’t already, I would love if you could be amazing and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. Before diving into the review, I’ll state up front that I listened to the book (my preferred method for consuming business books). I read this as part of a business book club for the Community (a group dedicated to supporting WordPress entrepreneurs). The book is targeted more toward the brick-and-mortar businesses (or online businesses with a local focus), which doesn’t describe my business at all. I Googled around to see if there was an online companion for the audio book (which is quite common) and came up empty. Jantsch talks about a marketing funnel and ways that you move prospects through to eventually become customers and raving fans. In business terms, this means you don’t pitch your $10K mastermind cruise to a 1st-time visitor on your website. Of course, in order for people to refer others to you, they need to know what kind of referrals you want.

I drop affiliate link bombs all over this site and may earn a commission if you purchase through my links. Audience Offerings by Customer StageAs potential customers move through your marketing funnel, you want to make sure you're targeting them with the right materials at the right time. We have worked with more than 100 small business owners, giving them an outside perspective to help them solve problems and work on their business instead of in their business. The training consisted of in-depth marketing strategy and training intechniques for the quickly changing world of online marketing. You gain access to a proven process that has worked on clients of all sizes over and over again, and your certified Duct Tape Marketing Consultant will use it to ensure success for your business. John Jantsch, its founder, has written several books and earned accolades from Forbes, CNBC, the New York Enterprise Report and even reached the Wall Street Journal bestseller list.
We have a long-standing reputation of providing honest, individualized advice to our clients. Today’s hectic pace demands that sales professionals rethink their strategies and practices. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships.
These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery. The book is a down-to-earth guide for creating a marketing plan — starting with identifying your target audience, to creating your brand, to advertising, delivering a unique customer experience, and beyond.
The three available versions of the book are audio, print and kindle, you can check them out here. Unless you can communicate how your business is different from every other business that says the do the same thing as you, potential customers view you as just a commodity. Instead, you give away valuable content and maybe start by getting that visitor’s email address in exchange for even more valuable content. Jantsch encourages people to be bold in asking for referrals and intentional in the process. For example, I’m an affiliate for WP Engine and they created a custom landing page for people I refer that has my name on it. It was thought provoking and got me to take some actions, which is always the goal when taking the time to read a business book.
In my spare time I teach courses, host a WordPress podcast, and write about WordPress and business.
Been spending the better part of the day playing hookie and listening to your Lynda Genesis videos.

So, if you like my content and learn about a cool product here, click a link and help a sister out. This worksheet can help you get the ideas out of your head and onto paper.Send me the bonus!No spam.
Recently, we took the next step in providing excellent business solutions to our client base: we became a certified duct tape marketing affiliate. Jantsch’s Duct Tape Marketing blog was chosen as a Forbes favorite for marketing and small business and his Duct Tape Marketing podcast was called a “must listen” by Fast Company magazine. No matter your need, whether it is to capture new market share, to streamline processes and cut costs or to add services and grow you business, you can rely on VisionPATH to provide you with honest advice to help you achieve your goals. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. I also skimmed the chapters on local advertising and getting a team involved with marketing (I’m a party of one).
That’s better than nothing, but the book is ready for another round of updates on the technological front. The end of each chapter also includes a list of action items to help the reader put into practice the core principles of the chapter. It sounds like the kindle version is the best for what you are looking for as you can read it online. You think your prices are justifiable because you’re, well, better than the competition. Create a core message that allows you to quickly communicate the difference between you and your competitors. It’s not just reading the book but it motivates you to act, a behavior change or even a new perspective.
All of that said, I try really hard to be the opposite of smarmy when I use affiliate links. Jantsch has delivered keynote speeches to organizations such as American Express, Microsoft, Verizon, HP, and eBay. While the majority of principles Jantsch covers are timeless, some of the tools and tactics he recommends are plain outdated.

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