The current hot buzzword in Information Technology (IT) circles is “cloud computing,” the concept of a shared grid of computer resources, made available to a wide range of consumers in an on-demand, self-service and pay-as-you-go fashion. The IT industry is currently engaged in a mad scramble to define the future of data processing based on the concept of cloud computing. Data Center Knowledge recently put together a list of the world's 10 largest data centers, ranging between 400,000 and 1.1 million square feet.
Number one on the list is the Lakeside Technology Center, located at 350 East Cermak in Chicago, a 1.1 million square foot multi-tenant data center hub owned by Digital Realty Trust. One of the enticing possibilities of cloud computing is the ability to “follow the moon,” in which processing load is shifted from data center to data center, circling the globe in 24 hours. Ignoring the fact that many IT companies are among the greenest businesses on Earth, Greenpeace has announced that “the launch of quintessential cloud computing devices like the Apple iPad, which offer users access to the "cloud" of online services like social networks and video streaming, can contribute to a much larger carbon footprint of the Information Technology (IT) sector than previously estimated.” In support of their claim they have published a new “report” that lays out a bunch of statistics and projections. That report would have us all believe that cloud computing, driven by an orgy of consumer demand for iPad like devices, will triple IT greenhouse gas emissions by 2020. The cloud is growing at a time when climate change and reducing emissions from energy use is of paramount concern.
Supporting this claim that burgeoning data centers will consume “incredible amounts” of energy are a number of tables and illustrations.
The first thing to note is the inclusion of nuclear power as dirty, thereby raising the amount of “pollution” supposedly generated by the data centers. In reality, the builders of these massive new cloud data centers are actively seeking locations that minimize environmental impact and maximize green energy use.
Exaggerating dirty power use is not the only intentionally misleading information in the Greenpeace report. Note that IT is lumped in with communications and PCs and their associated devices, in order to arrive at the total of 830 million metric tons of CO2e.
Another thing to note is the use of the disingenuous measurement “CO2 equivalent” when referring to carbon dioxide emissions. Billions of people will be using super devices such as iPad to connect to the internet and do everything in the cloud.
Unmanaged economic growth; people doing “everything in the cloud,” by Jove, we can't have that! To be sure, the target of Greenpeace's ire is the IT industry, even though the report that they draw their statistics from shows IT data centers as generating the smallest portion of the current and projected GHG emissions due to cloud computing.
Trying to tie Apple's “unpolluted” design to lowering emissions and the lame attempt to associate surfer dudes to web surfing couch potatoes seems rather desperate—it is as though Greenpeace, realizing that they might have alienated a larger demographic group than their own, felt the need to sooth any ruffled geeky feathers. Both Singh and Greenpeace have it totally wrong: cloud computing is a way to lower energy use and by extension, GHG emissions. As can be seen in the figure below, taken from the Koomey report, a typical computer server used about 250 Watts of electrical power five years ago. In the past, the number of computers installed in a data center was dictated by peak usage.
Amazon's driving motivation to create a cloud was to recouping some of the considerable expense of buying and running all that hardware by renting time on those computers during non-peak periods. Another new technology, whose benefits seem to have eluded the notice of the greens, is server virtualization. Cloud computing will allow many companies to avoid the need to scale their data centers for peak demand. On the personal front, a slim, energy efficient tablet or PDA is certainly less power hungry than a laptop or a traditional PC.
The iPad and its competitors are much more energy efficient ways of doing a literature search than rummaging through the stacks at the local library. Thoughts On Cloud Insights, news, and analysis for the cloud community. It’s becoming increasingly clear that cloud solutions provide significant benefits to companies of all sizes, but a recent study shows that less than 10 percent of organizations believe their existing IT infrastructure is fully prepared to address the proliferation of mobile devices, social media, data analytics and cloud computing. In a world awash in structured and, increasingly, unstructured data, 54 percent of leading organizations are using analytics to derive insights from big data, in turn helping them target customers and product opportunities more effectively.
Cloud allows work to be accessed from multiple devices and from anywhere, which in turns makes it much easier for teams to collaborate on shared data. As we see the focus of business decision makers shift from cost efficiencies in their back-office systems to improvements in their systems of engagement, cloud is often seen as the most effective means of forging a tighter link with the customer. Fifty-two percent of leading organizations are turning to cloud to drive more rapid innovation in products and services.
From efficiency gains to improved employee mobility, leading organizations are able to measure significant benefits from their cloud investments, but equally importantly, can pace their investments so they avoid a big up-front capital expense and pay monthly as the business scales. While many of the benefits above are achievable with minimal upfront investment, that doesn’t mean you should rush to migrate your entire business to cloud immediately. It may sound obvious, but you’d be surprised at how many IT projects go ahead without clear and measurable objectives for the business impact. The beauty of cloud solutions, and a key reason driving adoption, lies in their simplicity and speed of implementation. Various studies have shown that around three quarters of leading companies start their search for cloud solutions online, before even contacting a vendor. Some vendors, particularly in the Infrastructure as a Service (IaaS) market, make a big deal about how much they have reduced the price of their cloud services. These are just a few of the reasons to consider cloud solutions and a few guiding principles as you start your cloud journey.
Cloud computing is becoming popular in a very fast pace by being utilized in many different forms.
Cloud computing helps the users to log in to a web service that hosts all the programs that the user requires. With cloud computing done mainstream, today’s businesses are pointing to one question and it related to which cloud service to choose.
Using multiple services leads to increased cost and difficulty in maintenance and resource tracking.
Though Big Data and cloud computing looked like competitors fighting to prove who would make the news headlines, service providers and customers have found the benefits of combining those two. The biggest disadvantage of cloud computing as seen by SMEs (Small and medium enterprises), is the cost. At the initial stage of cloud launch, IT managers were quite concerned about the performance and the reliability of the service. With more people ready to participate in the behavior analytics participation and other processes, the gamification is gaining more popularity. Public and private cloud use has gained steam in the enterprise, shows survey data, despite IT pros' nagging concerns. Few technologies have affected the IT industry as profoundly as cloud computing, which delivers computing as a service or utility. The cloud also eases much of the technological burden involved with IT systems support and maintenance, helping companies focus on the productive business use of their workloads rather than on underlying systems and software. This report examines key findings of a recent TechTarget survey about cloud adoption and services. In the third quarter of 2012, approximately 1,500 IT professionals responded to a TechTarget survey examining the use of cloud computing and cloud services in the enterprise.
Approximately 61% of respondents reported they use some form of cloud services, while 39% said they do not use cloud services within the enterprise. Small companies, for example, typically have more modest, in-house IT resources, which make it easier for them to look to less traditional IT methods such as cloud computing. Cloud computing can be divided into three general models: public cloud, private cloud and hybrid cloud. The use of each cloud model among respondents is fairly evenly split, with 40% using public cloud, 30% using private cloud and another 30% of respondents reporting the use of hybrid cloud services. While there are numerous benefits to public cloud, 60% of respondents using this cloud model cite improved availability for computing workloads as the biggest benefit.
Of respondents that implemented a private cloud, 59% note a more efficient use of IT resources, while 53% benefit from workload scalability.
With a hybrid cloud in place, 59% of users report more efficient use of IT resources, while 58% cite the benefit of workload scalability.
Hybrid cloud users also echo the concerns of private cloud users, with 61% of respondents suggesting problems with application suitability and 39% noting a lack of interoperability or integration between private and public clouds.
As cloud services infiltrate the modern enterprise, it's important to keep all three principal cloud models in the proper perspective.
Before the virtual storage area network, there were Fibre Channel storage area networks and iSCSI.
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Of the nine security bulletins released for August Patch Tuesday, Windows Server operating systems are only affected by six.


Even those not immersed in the arcane details of IT are aware of the latest must have techno-doodad from Apple Computer—the iPad. In the process of doing so, a number of high-tech heavy hitters—including Amazon, Google, IBM, Microsoft and a legion of silicon valley start-ups—are racing to build huge new data centers containing hundreds of thousands of computer servers each. The list includes such super-sized data centers as the Vegas SuperNAP, Microsoft's container data center and the Lakeside Technology Center.
It is one of the world’s largest carrier hotels and the nerve center for Chicago’s commodity markets. This is partly to take advantage of lower off-peak electricity rates at night but also because cooler nighttime temperatures minimizes the amount of air conditioning needed to keep the grid of servers operating. In the report “Make IT Green: Cloud Computing and its Contribution to Climate Change,” Greenpeace claims, that at current growth rates, data centers and telecommunication networks will consume about 1,963 billion kilowatt hours of electricity in 2020 (1,963,000 million kWh). Typical of these is the figure shown below, which purports to show a comparison of different companies' data centers, partcularly power consumption from a green perspective. If the concern is for heightened global warming because of IT, nuclear power is a net positive since it does not contribute to greenhouse gas emissions. If one ignores the figures and reads the text of the report, it becomes clear that even Greenpeace recognizes the new sites are not the same old energy sinks as existing data centers. Greenpeace based much of their information on a 2008 report called “SMART 2020: enabling the low carbon economy in the information age,” produced by The Climate Group and the Global e-Sustainability Initiative (GeSI).
IT is only 14% of that total and will only grow to 18% of the total in 2020, yet it is IT that is portrayed as the villain here. Koomey of Lawrence Berkeley National Laboratory and Stanford University, the total amount of energy used by data centers world wide was around 130 billion kWh, or about 0.8% of total world electricity consumption in 2005.
This obfuscatory term combines other greenhouse gases with actual CO2 emissions, based on their supposed impact on global warming.
Two policy wonks with overactive imaginations submitted a paper entitled “Smart Metering the Clouds,” to the 18th IEEE International Workshops on Enabling Technologies. Think like how automobile technology and industry transformed the way the whole world communes.
I'm not quite sure how to do laundry in the cloud, but next thing you know, people will start believing they actually deserve individual freedom and comfortable, productive lives. I have already mentioned the “follow the moon” processing paradigm, which can result in significant savings in data center cooling costs (as much as 50% in northern locations during the winter). I can tell you from first hand experience in data center planning that the projected power savings shown in this diagram have been realized with new low-power multi-core processors and energy saving peripheral devices.
For many companies, the variation between slack times and peak demand can be a factor of ten or even a hundred fold. This means that other companies do not need to purchase computers of their own, computers which would set idle most of the time but still consume power and require air conditioning. Virtualization products by VMware and Red Hat can move running virtual machines transparently to the applications they are running. One of the things they recommend is travel substitution—the use of virtual meetings and telecommuting to eliminate actual travel. Many folks really don't need a PC—they don't write programs or run long processing jobs—all they need is an efficient way to access data from the net, do online shopping and banking, watch movies, listen to music, read email or tweet with their friends.
Reading books or newspapers on an iPad or Kindle is unarguably greener than cutting down trees, making paper, printing hard copy and shipping it to stores and homes. A really good post and great illustration especially the Server power consumption per installed unit. This was formerly considered the IT department’s responsibility, but business decision makers are increasingly viewing cloud as critical to the business—not just IT—for a number of reasons. Any cloud solution should start with agreement between the business sponsor and the implementation team leader regarding the scope, timing, phases and expected results of the project. This is true when you’re considering green field projects, but becomes less so as you start to try to integrate into legacy systems. What’s more, most cloud solution providers today offer free trials to help you assess their solutions and compare it to alternatives in your environment. While this may work as part of a broader marketing strategy for the vendor concerned, it’s not the whole story. While it’s still important to have a plan, with clear objectives and implementation milestones, it’s equally important to move quickly and learn as you go. Unfortunately, one cloud service sometimes may not be able to satisfy all the requirements of a company.
With Big data, no matter how big or small the company’s size and resources are, it is scalable and cloud providers help to overcome the technical obstacle by transforming Hadoop to an enterprise ready service from an open source platform.
Cloud computing is easily affordable by large companies and thus pushing SME’s, out of the arena.
The gamification is the process of applying mathematical game theory on individual actions to understand how the actions of an individual affect another. Part of cloud's appeal is clearly financial; it allows organizations to shed at least some of their expensive IT infrastructure and shift computing costs to more manageable operational expenses. Regardless of the motivation, business owners and data center managers are increasingly turning to cloud for vital computing services.
The proliferation of cloud offerings -- SaaS, Iaas, PaaS -- that give IT professionals an array of options could be behind an increased interest. Small and large companies are implementing cloud services more readily than midsize companies (Slide 1), primarily due to differing business needs. Larger companies primarily approach cloud services as a cost-saving strategy for offloading non-mission-critical workloads or those exempt from compliance requirements. Public cloud consists of independent, third-party service providers that rent or lease cloud computing resources to external clients, such as businesses or government agencies.
And all three cloud models will see increased use over the next six months, as survey results show in Slides 2a and 2b.
Of survey respondents using public cloud, 73% point to cost savings as the primary motivating factor. About 57% list workload scalability, which allows users to adjust IT resources to accommodate changes in computing demands, as the main perk for public cloud.
Approximately 57% choose private cloud because it automates IT tasks, and 53% say a private cloud model meets their business' computing needs. However, 62% of respondents using private cloud note that some applications can be problematic when they're run in the cloud. Of respondents using hybrid cloud, 63% expect cost savings to be the biggest advantage; 56% expect the hybrid cloud model will best fit the business' computing needs.
As with private cloud computing, the emphasis is on maximizing business agility and ensuring that computing resources are efficiently allocated and optimized. These concerns may pose serious issues when moving workloads among cloud providers or using local applications and data with cloud-based workloads. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Proving that they can find a dark cloud to go with any silver lining, the perennial eco-pessimists from Greenpeace have declared that the combination of iPads and cloud computing are going to greatly accelerate mankind's march to a planet frying future. The huge Gothic style building was originally built to house the printing presses for Yellow Book and the Sears Catalog.
As anyone who is familiar with large computer installations can tell you, the amount of energy required for HVAC at a data center is equal to or more than that consumed by the actual computer equipment. For all of this content to be delivered to us in real time, virtual mountains of video, pictures and other data must be stored somewhere and be available for almost instantaneous access. The site was chosen in part due to the low cooling costs expected in the region and the ability to use fresh air cooling, as well as the ready access to low- carbon and low-cost hydro power.
That study predicted rapid growth in the IT industry and that, because of the rapid economic expansion in places like India and China, demand for IT services will quadruple by 2020. What is not reported is the portion of global energy IT actually uses, an oversight that can only be intentional. On a global basis this is less than the airline industry or shipping, let alone automobiles or heavy industry.
Methane (CH4) and oxides of nitrogen (NOx) are calculated to be many times more effective than CO2, 25 times for methane 289 times for nitrous oxide. In it they propose “a fiscally driven multi-state level policy where energy companies can use a common strategy to drive down the waste and increase efficiency while still staying competitive.” This sounds like the common drivel put out by any anti-globalization NGO but this paper goes even farther.
The only thing that remained was that we all used the black gold or the fossil fuels to fire up all these initiatives. This demand generation will be unsustainable if we are not able to control and regulate the use while still promoting more internet use since it is bound to help economies grow but to somehow manage to keep them in control so they don’t go into overdrive.
Of course, greens have never had a problem with telling all the rest of us how we must live our lives. But maybe someone can come up with an app that calculates the carbon footprint of using different web sites based on their location and energy deals. As was stated, Greenpeace is really after the evil IT industry, not the tech-toy besotted consumer.


There are other technological advances that seem to have escaped the green IT experts' notice.
Contrary to the critics' assertions given above, cloud computing will lead to fewer servers around the world, not more. When the demand in a data center drops, remaining active virtual machines can be consolidated on a handful of physical servers and the idled machines shut down.
In the industry this is called “cloud bursting,” temporarily renting extra capacity on an as-needed basis. They estimate that through virtual meetings and flexible work arrangements the US could reduce CO2 emissions by 70–130 MMT and save $20–40 billion a year by 2020.
Certainly, querying for data on Google or Bing is more energy efficient than having to drive to the library and consulting paper books (see “Google Raises Your Carbon Footprint”). No, once again the short sighted, know-nothing greens have attacked a technology they should be cheering on. I started using the internet in the late '90s, and it's simply amazing to see how things are today.
Take care to understand the risks involved with migrating an existing core business system, and look instead to focus initially on new projects with a direct impact on customer engagement.
Because it’s “in the cloud” by definition, there is no cost other than time for this simple evaluation – time that will be recovered easily when you identify the best solution for your project.
What is often not spelled out in the headlines about price drops is the lifetime costs, particular when a project or service begins to scale. The companies are trying to coalesce their internal systems with cloud for getting a long term strategy and the developers are trying to improve the benefits like big data analytics and application services on the other hand making business even more competition filled for small and medium businesses. The reports provided data that there are many companies that use multiple cloud services to cater to their multiple requirements. Hybrid cloud provides a mix of public and private cloud from a single provider thereby eliminating the above mentioned disadvantages. With Big data as a service and cloud computing as a solution to the technical barrier, Big data analytics is a great success.
Though cloud computing is advertised to help SMEs, it has catered to the needs of large businesses alone.
With SME application protection, companies can scan their source code on the web application and track and cyber attack or changes. However, today, the cloud performance is very reliable and the main emphasis on the cloud computing, is its performance.
The results of gamification provide very important information that can help companies to take up crucial decision in marketing, branding and other fields. With adapting technologies, the cloud computing continues to evolve forward and become more creative in the ways a business could use it in every means, to gain a high return on investment. By comparison, midsize companies tend to be victims of inertia -- significant investments in internal IT resources and procedures make it difficult to justify the technical modifications and financial demands of a move to cloud.
A private cloud represents the deployment of on-premises cloud services, generally building upon an existing virtual data center infrastructure with self-service portals, chargeback or showback models and additional services, such as automated provisioning or resource scalability. In Slide 2, for example, 90 respondents using public cloud currently have 25% to 50% of their data center infrastructure in the cloud. Fifty-five percent of respondents say application suitability can be a problem, forcing administrators to rewrite or convert a workload codebase for the specific cloud provider to which the enterprise subscribes. So it may not be surprising that the principal driver for moving to private cloud was identical to that listed for moving to public cloud -- cost savings.
However, they aren't mutually exclusive, allowing IT planners and administrators to realize the benefits of each model to fit the overall needs of the business.
He holds a bachelor of science in electrical engineering, along with CompTIA A+, Network+, Security+ and Server+ certifications and has written hundreds of articles and more than 15 feature books on computer troubleshooting, including Bigelow's PC Hardware Desk Reference and Bigelow's PC Hardware Annoyances. Now the facility houses data centers for 70 tenants including several major financial firms. Small companies can not afford to have data centers spread around the world, but a large cloud provider can. That ‘somewhere’ is data centres - massive storage facilities that consume incredible amounts of energy. The New York Power Authority has approved 10 megawatts of low-cost hydro power for a first phase of construction for a Yahoo!
The figure below shows what Greenpeace claims are current and future CO2 emissions caused by IT and the growing cloud.
Adding these gases in as CO2e inflates the real carbon dioxide levels, giving the impression that AGW is happening even faster than the IPCC predictions. Mass production of all consumer goods and then selling of the same consumer goods, including basic amenities such as Water, Housing, and Food etc. Best places are obviously to pass bills in order to observe how data centers are performing but also laying the moral and fiscal responsibility by the consumer to act individually as well. Apple is the master of promotion, and while we marvel at the sleek unpolluted design of the iPad, we need to think about where this is all leading and how like all good surfers we can make sure our environment stays clean and green.
Primary among them is a radical decrease in Watts per computer cycle—using new server hardware, computer power takes less electricity than ever before. Add other improvements in information and communications technology and the US could realize energy and fuel savings of $140-240 billion dollars while lowering CO2 emissions by as much as 22%. The future of the iPad and cloud computing is both bright and green, despite the histrionics of dim-bulb climate change alarmists. Also, remember that the cloud solution is only as good as the data it provides, so take care not to underestimate the importance of data cleansing for any system of engagement.
In-network communication costs, for example, are charged as a separate expense by some vendors, but not by others. The reality is that the world is changing so quickly that detailed implementation plans can be out of date before they are completed, so it’s important to start somewhere, experiment, fail quickly and learn as you start to scale up. This is the basic concept of how cloud computing works, today, this concept is being used in many aspects of business to cater to many different needs of the customers. With no company ready to scale down to one service and rejecting the benefits of another, hybrid cloud is the best business solution for those large organizations. Businesses want the service to be reliable at the critical time and its capacity must be up to their expectations. A hybrid cloud connects both public and private cloud services, allowing a business to use both environments simultaneously while shifting workloads between private and public cloud facilities on demand. In addition, 29% note that a lack of interoperability or integration between cloud-based and local workloads can present problems. And, certain functions such as storage, collaboration tools and application development are taking the lead as primary benefactors of cloud computing. What isn't widely known is that the renovated building has earned a US Green Building Council Leed Gold rating for energy efficiency and low environmental impact. The second thing to notice is that this is a very short list of a few selected sites, several of which are in coal heavy states—care for a little cherry picking, anyone? This is purely a propaganda play by climate change alarmists, a way to increase the perceived threat without any real change (see “Climate Change Spin Doctors” for more).
And as we all know, those multi-national corporations out there that bring people all those horrid consumer products are at the center of the conspiracy to destroy planet Earth. One medium sized data center I know projected a savings of more than $1 million per year in electricity simply by replacing 5,000 outdated servers. Amazon got into the cloud business because they needed a large amount of processing capacity during the Christmas shopping season, but found all those servers setting idle during other times of the year.
The larger the number of servers, the more diverse the workloads, the more effective this capability becomes. This can represent up to half of the total service cost, so be sure to get the full picture before deciding. Of course, there are some areas that need to be given plenty of attention, particularly where data security and privacy are concerned, so it’s important to be able to trust the vendor you ultimately select. With advanced technology, cloud has overcome those disadvantages and many companies trust its sensitive applications to cloud computing.
But opportunities to improve efficiency using cloud computing extend beyond renovating or building new data centers. A second phase, expected in the spring of 2012, would receive an additional five megawatts of power. Efficiently managed data centers run on a 3-4 year replacement cycle for servers, so the turnover time is relatively short when compared with housing (~50-100 years) or even automobiles (~10-20 years). Big data centers shared by thousands of customers can be more efficient than small, individual data centers.
It is the computing equivalent of regional electric power pools, matching resources to demand in the most efficient way possible.



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Comments

  1. 25.10.2014 at 13:13:34


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