TweetThe big data is changing the conduct of business for companies and executives to get the most from their big data projects and help ease big data challenges. The report, “Big Success with Big Data,” found that 92 percent of companies respondents are satisfied with the results obtained with big data projects and 94 percent felt that the implementation of a big data application has met their expectations.
Businesses are at a transition point where instead of just talking about the potential results that can be achieved from big data, they are realizing actual benefits including increasing revenues, a growing base of loyal customers, and more efficient operations.
Even midsize companies ($250 to $500 million annual turnover) believe that big data is a response to support strategy and achieve objectives such as generating new revenue, develop new products and services and enhance the user experience. The report further said that even the most basic items like water pipes can generate and provide data. Despite this positive assessment of big data, the survey presents a significant list of challenges that could slow the development of new projects. In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data.


More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”.
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According to a new report from Accenture, enterprises are satisfied with business outcomes from big data and recognized it as very important tool to their digital transformation. Almost 88 percent of respondents rated big data as “very important” or “extremely important” to their businesses’ digital transformation, and 82 percent agreed big data provides a significant source of value for their companies.
They’re recognizing that big data is one of the cornerstones of digital transformation, the report says. Decision makers surveyed said that big data will have the largest impact within 5 years in terms of customer relationship management (63 percent).


While the Internet of Things is giving rise to massive sources and quantities of data, new big data technologies are emerging that help uncover crucial business insights from the data.
In any case, more than half of whom respondents (89%) believe that big data will revolutionize the way of doing business in the same way the Internet did in its time in the mid-90s. Accenture has seen organizations overcome big data implementation challenges by remaining flexible and recognizing that no single solution suits every situation. Companies not implementing big data solutions are missing an opportunity to turn their data into an asset that drives business and a competitive advantage.
If a particular approach doesn’t work, organizations quickly try another one, learning as they grow.
Rather than attempting to do everything at once, they focus resources around proving value in one area, and then let the results cascade from there.




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