Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012 You are using an outdated browser. Google is looking at its cloud-based apps for the enterprise not as a small side business, but as a major driver of future growth. The company, known worldwide for its highly dominant search engine, has been pushing toward the enterprise with its cloud-based Google Apps. According to a May report from market research firm Gartner, Google is winning one-third to one-half of new, paid-for, cloud-based office system seats, compared with Microsoft. Patrick Moorhead, an analyst with Moor Insights & Strategy, said Google is working hard to not only work its way into the enterprise, but also to go after Microsoft. Melissa Webster, an analyst with IDC, said Google is waging a multi-pronged attack on Microsoft and their enterprise push is part of that. For any serious IT player in the Middle East, there are key market sectors that are easy to list - government, energy, banking, education, health, hospitality and so on. Cloud computing is set to be the engine for business growth, as the economy moves into an era of renewed prosperity. Signs from the International Monetary Fund (IMF) indicate that the world is on a clear road to global economic recovery. This means that multinationals must be light on their feet, focusing on different regions as they move into a period of unpredictable economic growth. Cloud computing complements the broad economic recovery because of its biggest attraction: agility. Cloud-based computing, storage and network resources can be provisioned and deprovisioned at will, enabling large organizations to allocate resources where needed.
These benefits are partly why so many companies are switching their IT infrastructures to it. CIOs will drive this growth as they fold private cloud into their infrastructures, comforted by the security and reliability that it offers. The cloud has bought IT and business departments together, meaning that the opportunities for CIOs to strategically support business growth are greater than ever before.
Recessions and recoveries are cyclical, and CIOs helping to support the current phase of business recovery have access to IT efficiencies that were not available in past cycles. Companies that take advantage of cloud computing now will find themselves better positioned to profit from a macroscopic economic recovery, no matter what microscopic aberrations crop up in the world’s economies along the way.
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There’s a lot of money to be made by selling to corporate customers and Google has wanted to grab a piece of that pie. With the global economic recovery steadily improving, and with companies under pressure to innovate and expand, an IT infrastructure that is both technologically and economically flexible is crucial to keep them agile.
The IMF warns that the recovery is disproportionate, with advanced economies rebounding faster than their emerging counterparts, meaning that opportunities are greater in some regions than others. As the recovery continues, companies will find themselves having to allocate business and technology resources to different areas on an unexpected basis.
Cloud computing offers them the chance to be both fleet-footed in their use of IT, and economically prudent.
It helps enterprises moving into a period of expansion to be nimble enough to grasp the opportunities before them. This is all handled under a flexible licensing model that frees computing departments to serve the needs of the business. Gartner believes that over half of new IT spend will be on cloud computing by 2016, and that investment is gradually moving from gradual to hybrid cloud computing services.
IDC’s five-year forecast for the worldwide private cloud IT infrastructure market shows an increase from $12 billion in 2012 to over $22 billion in 2017. I'm in charge of our International social media and the English language blogs at Orange Business Services.
Cookies are tiny files stored in your web browser to make your on line experience better, establish statistics of visits and sharing on social networks. At the heart of this transformation is the need to provide new groundbreaking purchase journeys, irrespective of the sale channel that change the approach and contact dynamics to match customer expectation.
Hybrid cloud services—seamlessly blending on-premise infrastructure with cloud infrastructure—are firmly established as the engine of growth and transformation for companies across the globe.
In a world where mobile and social technologies are putting customers front and center, the most innovative and disruptive companies are using hybrid cloud technology to out-compete their rivals in the critical arena of customer experience.As enterprises gear up to the demands of a “wait-less world” in which consumers, co-workers and partners expect instant information and services, successful IT leaders are in a unique position to act as the enablement partner for new business capabilities.

On one hand, these IT leaders understand what it takes to deliver the necessary IT service levels to the business. And on the other hand, they understand how to support the business requirement for rapid adaptation as new opportunities emerge for revenue generation and expansion of market share.Hybrid clouds emerged partly because business units were frustrated with the slow pace of change enabled by traditional IT organizations.
By integrating low-cost, easy-to-implement public cloud services with existing internal systems, business leaders saw that they could react more rapidly to changes in their markets and in customer expectations. Hopefully the new wave of forecasts for 2012 and beyond will take the customer – not just technology and statistical extrapolations – into account. The eight companies that participated represent a cross-section of large and small businesses across both public and private sectors, as well as cloud service providers and brokers.
While each participant had a unique mix of business needs to satisfy, it was clear that there were several universal requirements for a successful hybrid cloud environment.
Simplifying the management and orchestration of IT assetsThe IT leaders who participated in the roundtable agreed that there is enormous pressure from the business to put IT services to work as engines of revenue and profitability. As businesses continue to evolve and change, business leaders are faced with an increasing number of requests for new and innovative services. At the same time, the technology leaders are figuring out how to create a supportive infrastructure that will help their organizations comply with regulations and keep their data secure.Accomplishing all of this requires IT to move faster than ever, brokering a complex blend of internal and external IT services into a seamless platform for delivering business services. It is critical to create an environment that can provide a consistent customer experience even as it adapts to meet new requirements.2. When managing a hybrid environment, it is imperative that the IT organization be able to deliver the required service levels across all services—both internal and external.3.
In a hybrid environment, security must be managed even for services that reside in the public cloud.4.
Controlling costs is imperative as hybrid cloud services become central to maintaining the right customer experience.
Cloud services are developing into revenue-generating products, and costs need to be predictable.5. As the hybrid cloud is a combination of distributed services, there needs to be a streamlined way to make these services act as a unified environment.

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    Justcloud (and Zipcloud) iPhone hasn't been mass.

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