In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC. Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data. More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety. Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success.
The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. Cloud computing is becoming popular in a very fast pace by being utilized in many different forms.
Cloud computing helps the users to log in to a web service that hosts all the programs that the user requires.
With cloud computing done mainstream, today’s businesses are pointing to one question and it related to which cloud service to choose.
Using multiple services leads to increased cost and difficulty in maintenance and resource tracking. Though Big Data and cloud computing looked like competitors fighting to prove who would make the news headlines, service providers and customers have found the benefits of combining those two. The biggest disadvantage of cloud computing as seen by SMEs (Small and medium enterprises), is the cost.

At the initial stage of cloud launch, IT managers were quite concerned about the performance and the reliability of the service. With more people ready to participate in the behavior analytics participation and other processes, the gamification is gaining more popularity. Unfortunately, one cloud service sometimes may not be able to satisfy all the requirements of a company.
With Big data, no matter how big or small the company’s size and resources are, it is scalable and cloud providers help to overcome the technical obstacle by transforming Hadoop to an enterprise ready service from an open source platform. Cloud computing is easily affordable by large companies and thus pushing SME’s, out of the arena. The gamification is the process of applying mathematical game theory on individual actions to understand how the actions of an individual affect another.
The companies are trying to coalesce their internal systems with cloud for getting a long term strategy and the developers are trying to improve the benefits like big data analytics and application services on the other hand making business even more competition filled for small and medium businesses. The reports provided data that there are many companies that use multiple cloud services to cater to their multiple requirements. Hybrid cloud provides a mix of public and private cloud from a single provider thereby eliminating the above mentioned disadvantages. With Big data as a service and cloud computing as a solution to the technical barrier, Big data analytics is a great success. Though cloud computing is advertised to help SMEs, it has catered to the needs of large businesses alone.

With SME application protection, companies can scan their source code on the web application and track and cyber attack or changes.
However, today, the cloud performance is very reliable and the main emphasis on the cloud computing, is its performance. The results of gamification provide very important information that can help companies to take up crucial decision in marketing, branding and other fields. With adapting technologies, the cloud computing continues to evolve forward and become more creative in the ways a business could use it in every means, to gain a high return on investment.
This is the basic concept of how cloud computing works, today, this concept is being used in many aspects of business to cater to many different needs of the customers. With no company ready to scale down to one service and rejecting the benefits of another, hybrid cloud is the best business solution for those large organizations. Businesses want the service to be reliable at the critical time and its capacity must be up to their expectations.
With advanced technology, cloud has overcome those disadvantages and many companies trust its sensitive applications to cloud computing.

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