Social media marketing has become a huge source of traffic for modern companies, particularly those targeting the younger demographic. It might not seem like an ideal platform for marketing, but the statistics might surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand.
Keep in mind that many users use Snapchat for its high entertainment factor, so keep content as funny, quirky, or surprising as you can to keep users’ attention on your Snaps. An example of a company that used Snapchat very well was 16 Handles, a frozen yogurt chain. The takeaways here are using the Story platform for longer messages and, again, giving an incentive for opening your Snapchats: it might be behind-the-scenes info instead of a discount.
Boardroom Executive Suites offers virtual offices in downtown Denver and Cherry Creek, as well as office space to share and shared offices. The app had 30 million users as of December, had surpassed the number of users on Instagram in the US alone, and has growing usage abroad.
While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. Snapchat itself can make that easier, allowing you include captions and even draw on the picture in different colors.


This could take the form of a quick tour of an important part of the business, a shout-out from someone (Snapchat videos are sound enabled), or just pictures of fun things related to your business that the public wouldn’t see otherwise. When you’re first launching your Snapchat, you want to get people to add you on the app.
The benefit is that your offers won’t be buried under a flood of other similar offers, and you can reap the rewards. In addition, Boardroom Executive Suites has professional office space for lease, and meeting space for rent by the quarter-hour.
But one platform that isn’t typically viewed from a marketing perspective is Snapchat, the social media app that allows users to send limited-viewing-time, self-destructing video and picture messages. The picture messages do disappear as soon as a user views them, but there are still some interesting, and novel, marketing possibilities.
The McDonald’s Story provided a special access look at an upcoming ad campaign with some huge star power. Keep in mind that the main demographic at this point is teenagers and 20-somethings, so your advertisements will have to be curated accordingly. We have space for lawyers and attorneys’ law offices, as well as virtually any other type of professional business.


Advertise the giveaway on your site and other social media, telling anyone who wants to enter the giveaway to add your business on Snapchat and send you a Snapchat with their username and a hashtag you determine to represent your company. Keeping in mind that the pictures can only be shown for up to ten seconds, keep the code short and easy to remember. Then, they have to get five of their friends to add your business and Snapchat you an image with the same hashtag and the username of the friend they’re helping enter. Key to this strategy, though, is giving a short deadline for using the codes: a few hours, or a day at most.
This both helps you gain new Snapchat connections and disseminate a hashtag representing your business to users who might never have seen it before.
That way, users will know that they have to open messages from you shortly after they get them to avoid missing the goodies.



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