The 451 Research Hosting + Cloud Transformation Summit is the premier forum for executives in the hosting, cloud computing, datacenter and Internet infrastructure sectors. If you are a service provider, industry visionary, hardware or software vendor, or investment professional looking for actionable insight into the evolving IT landscape, you won’t want to miss this Summit. In the cloud 2.0 era, the transformation is occurring across the market, encompassing a variety of challenges and innovations. This is all happening as investors are coming off record-breaking years, wondering what’s next and looking to ensure that the considerations for investments and acquisitions are of the utmost strategic imperative. This year’s Hosting + Cloud Transformation Summit will examine both the strategic and technical aspects of transformation.
Join corporate leaders, industry visionaries, IT practitioners, and financial professionals as they learn, network and map out strategies for today’s rapidly changing IT landscape.
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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. From the 2000 Facebook users polled, it was concluded that male and female users were equally likely to share general news stories. Female baby boomers are 11 per cent less likely to share political and satirical news, making them the least likely group overall to share this type of content. 48 per cent of users will post and share content that they believe their friends will find interesting, and a further 17 per cent share content that informs their friends about what they care about. The majority of users, 55 per cent, share information that they think will be useful to their friends. Women are more likely to share information with their friends to feel connected with them, whereas men are more likely to post with the intention of persuading others of their viewpoints. It’s raining new features, including a Cross-Device Co-op, additional intelligent assistants, and a fuller integration between the Cloud and the Over-The-Top video-oriented Primetime. Adobe is unleashing today what it describes as the next-gen version of its Marketing Cloud. There’s a truckload of additions, announced at the company’s Summit conference taking place in Las Vegas.
Taken together, they boost the Cloud’s population of intelligent assistants, bring over-the-top (OTT) TV deeper into this marketing platform’s ecosystem, and offer a major assist to the ongoing challenge of matching people to their many devices.
Smart Tags in the Marketing Cloud’s website-focused Experience Manager automatically tag visual content in Adobe’s connected Creative Cloud, so that marketers can search by terms like “summer” or “children,” even though they haven’t tagged the material that way.
Segment IQ for Adobe Analytics automatically compares behavioral differences between segmented audiences, so that marketers can better use those differences to sharpen their targeting. Virtual Analyst, also for Adobe Analytics, is an intelligent personal assistant that watches usage patterns to detect your priorities and then keeps an eye out for changes in data that could impact those priorities. Lifetime Value Decision in Adobe Target employs behavioral data to figure out the kinds and sequencing of product offers that could generate the highest spend from a customer. Automated Insight for Advertisers for Adobe Media Optimizer creates performance analyses of advertising, and then generates PowerPoint presentations. Predictive Subject Lines for Adobe Campaign analyzes the open rates on previous email subject lines in a brand’s campaigns, in order to suggest the most effective ones. When Adobe launched its Audience Marketplace last November, it took a major step toward allowing brands to more easily share their first-party data. The latter is a large set of devices, he noted, but less accurate than logged-in users on, say, Facebook.
Adobe will use contributed logged-in data from any single brand to determine groups of devices owned by an individual or household, with a higher degree of accuracy than could otherwise be inferred probabilistically.
If the smartphone in a group of devices had visited, say, the web site of another brand as an unlogged-in visitor, the second brand will now know that the smartphone belongs to a group of linked devices used by one individual or household.


The company estimates that the Co-op could link up to 1.2 billion devices worldwide, which would match the scale of a Facebook or a Google.
If it works without violating privacy or without prompting a deluge of tracking ads following a user, the Co-op could benefit both the user and the advertiser.
If the travel agency didn’t know she was the same (though anonymous) person on the laptop and on the smartphone, they might send hotel room ads to her phone, because they knew she had searched for rooms on that device. Because site visits and personal history will not be shared, one question is whether the Co-op will have the power of Facebook’s or Google’s environments. Scott Denne, an analyst at research firm 451 Research, contends this arrangement has different advantages.
Aside from the new intelligent assistants and the Cross-Device Co-op, the third big part of today’s announcement is the expansion of Adobe Primetime into a more fully integrated-with-Marketing-Cloud OTT (over-the-top) TV marketing tool. A typical use case of the new Marketing Cloud-integrated Primetime OTT, Director of Product Marketing Campbell Foster told me, is a smaller cable network that “wouldn’t have the resources to stand up” an OTT version of itself.
The newly combined platforms can now allow OTT marketers to build paying audiences, Adobe said, by segmenting viewers according to their viewing habits via the Cloud’s Analytics and Audience Manager.
Also announced: a new partnership with cross-platform measurement firm comScore, which Adobe says will offer “consistent, cross-device measurement of video and ad content” for media companies and publishers who want to measure across platforms. The new announcements also include a new Adobe.io developer portal with tools for extending functionality of all the Adobe Clouds, a new Partner Program for Adobe Exchange that supports such business activities for Exchange app providers as marketing and sales enablement, and an updated user interface for the Cloud. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
Learn how to make sense of the current marketing technology landscape with this supergraphic of martech vendors.
In the past year, Anderson has addressed businesses and other organizations around the country including the American Council of Engineering Companies of Minnesota in Minneapolis, TMW Transforum in Orlando, and the American Heart Association in Dallas. This press release was issued by Send2Press® Newswire on behalf of the news source, who is solely responsible for its accuracy. Uproar Entertainment Announces New Comedy CD by Jackie Fabulous – Fabulous Force Of Comedy Nature! ABOUT USTippNews DAILY represents the next frontier of news and reporting served directly from residents of our community.
How are business strategies shifting to incorporate edge devices and the valuable data they provide? Nayyar offered insight into how companies are strategizing and changing their business models based on edge devices and the valuable information they provide. To start off the interview, Miniman asked Nayyar about SAP’s journey into the Internet of Things (IoT), and what major differentiators the company has that makes it stand out. Gracely brought up whether IoT is going to be an edge technology or a core technology, and Nayyar explained that it is not one or the other. Following up, Miniman wanted to know how advanced we are when it comes to IoT, and Nayyar provided some perspective through use cases. Gracely mentioned that SAP is well known for its technology around supply chains and business process.
Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the Red Hat Summit.
SIGN UP FOR THE SiliconANGLE NEWSLETTER!Join our mailing list to receive the latest news and updates from our team. Hosted by 451 Research, the agenda is carefully crafted by the analysts and provides timely insight into the competitive dynamics of innovation and offers practical guidance on designing and implementing effective IT strategies. Service providers are looking to evolve their cloud strategy in a way that leverages their vendor and strategic partnerships.
It will outline the platforms and technology, the strategies and tactics, the trends and buying behaviour that is needed for service providers, vendors and their financial backers to address business disruption in the age of the cloud. While Kima is currently pursuing a Bachelor's Degree in English philology, she is a life-long learner in marketing and she wants to become the best editor in world.
They include a variety of new algorithmic-based features to enhance customer experience and marketers’ insights, a new Cross-Device Co-op, the new developer portal Adobe.io, and a deeper integration of Adobe’s online TV tools with the Marketing Cloud.


This feature bases viewing recommendations on more than 200 billion video consumption points among US TV households that are streaming video, movies or live TV content, as well as your viewing habits across devices. As an example, Adobe said, this feature might recommend that a discount for a computer, followed by discounts for a monitor and a printer, will result in more sales to a given customer than, say, offering the whole discount package at once. In this new announcement, Adobe is venturing deeper into data cooperation, with the launch of its Cross-Device Co-op in the second half of this year. Additionally, the company says that site visits or similar behavioral histories will not be shared. But because of the Co-op, they know it’s the same person, so they can focus on, say, sending her phone restaurant discounts in the town she’s visiting.
This applies to users watching TV, video or movies on mobile devices and computers, or on TVs delivered through Apple TV, Sony PlayStation, Roku and Microsoft Xbox. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. 4, 2016 (SEND2PRESS NEWSWIRE) — Thought-provoking keynote speaker, award-winning author, and energy futurist Simon J. He will also speak about generational trends, unlearning, and how electric cooperatives can create an organizational culture that can adapt and thrive in a fast-changing world. Here to answer that question is Nayaki Nayyar, GM and global head of IoT and Innovation Go-To-Market at SAP SE. Nayyar talked about what her team is doing and SAP’s relationship with the open-source community.
Geological Survey scientist in charge at the observatory, estimates the lava fountain rose several hundred feet into the air.Onsite seismic instruments are picking up constant tremors from the eruption at Pavlof, located about 625 miles southwest of Anchorage. They are also faced with choosing new vendors to work with, creating the right service offerings for their customers, and implementing the correct go-to-market plan that will maximise direct and indirect sales. An idealist with large goals and a passionate soul, Kima actively engages in sports and a healthy lifestyle. Adobe noted that this goes far beyond the closed pool of data Netflix draws on to serve up recommendations. So, the second brand in the above example would be able to maintain an anonymized profile on the user across several definitively identified devices, but, while device groups will be shared, profiles will not. She searches for hotel rooms on her tablet via a travel agency’s app, but she doesn’t book any.
Launched in 2013, Primetime had been primarily oriented toward delivering video and ads to various screens, with some tie-ins to Adobe Analytics and Adobe Manager.
And Adobe Campaign can conduct email marketing efforts that draw on the new TV Recommendations in Primetime to support consumers’ viewing preferences. Anderson, founder of Venture Foresight LLC, will be opening presenter on day two of MREA’s Energy Issues Summit in St. As the featured guest for our Women in Tech segment this week, Nayyar joined theCUBE, from the SiliconANGLE Media team, at the Red Hat Summit in San Francisco.
Today they are not only competing with all the majors, the Nikes and Reeboks of the world, but they have transitioned their business model of not just selling fitness products, but selling fitness as a service, which means they have to be monitoring the fitness levels of all their billions and billions of consumers around the world and prompt and nudge them to exercise more so they can stay fit. We do a full workshop upfront to identify what is the right use case for them to get value, and then we start implementing the solution. These are not specific to any one scenario, but they are generic enough, what we call the intelligent edge, where customers can deploy at the edge and it filters the noise out, and as [the data] comes into our core platform, our HANA platform, we have various services, like remote data syncing, we have dynamic tiering, so customers can use other data lakes for warm and cold storage and end-to-end management. On the HANA Cloud Platform side, we do use Red Hat JBoss for data virtualization to federate the data and have some cool mobile apps. Learn the seven secrets of self-made multimillionaires discovered by Grant Cardone and shared in his article.




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