TweetAt the annual HP Discover 2012 conference in Frankfurt, Germany, HP presented a number of innovations in its Converged Storage and big data portfolio. In 2011, HP announced the Converged Storage portfolio with the aim to overcome the limitations of traditional storage due to the growth of “human information”, the convergence of infrastructure and distribution data center model of IT-as-a-Service. HP 3PAR Storage StoreServ 7000: It’s a platform for mid-range sector with quad-controller that provides the storage availability of Tier 1 and functions of Quality-of-Service at an affordable price for medium-sized enterprises. HP StoreAll Storage: It is a scalable platform for access to objects and data in the file, which provides a simplified environment for the archives of the big data and cloud storage, reducing the need for additional hardware or administrators. HP StoreAll Express Query, made ??by HP Labs, the central pole of the company’s research, is a database for metadata that allows customers to perform search queries with rapidity 100,000 times greater than that of previous methods based on file system and take business decisions based on current data.
Following the launch line of great innovations, HP used the event to announce HP Vertica Analytics Platform 6.1, a solution developed to streamline big data analytics.
It is expected that the volume of the “digital universe” of the world would reach to 8 zettabytes in 2015, making the storage and data management a challenge. With new HP Vertica and Autonomy solutions, along with new HP Converged Infrastructure Solutions and deep experience in service, HP enables companies and organizations to extract 100% value of structured, semi-structured and unstructured data.
Finally, Autonomy Marketing Performance Suite provides a comprehensive cloud platform designed to help organizations increase their market share dramatically, optimize marketing costs and increase revenue across all channels. In 2012, more than 1.7 million jobs in the field of cloud computing remained unoccupied, according to analysts firm IDC.

Cloud marketing has the ability to drastically change the ways in which they reach and engage their audience, particularly with regard to distributing and storing mission-critical data.
More and more companies encourage their employees to work on their devices, thus reducing the cost of computer equipment, but also increase the cost to maintain licenses and safety.
Despite the inclination to wait until all of the cloud’s kinks have been worked out, holding off on cloud initiatives until the industry matures won’t guarantee success. The software industry is undergoing major changes by trends such as cloud, SaaS, mobile technology and the “consumerization of IT”. Cloud Computing and Enterprise Software Forecast Update, 2012 You are using an outdated browser. The integration with HP Autonomy Intelligent Data Operating Layer (IDOL) allows delegating processing tasks to HP StoreAll in such a way that the analysis can be performed quickly, on the most current data and using less hardware resources for the calculation. This platform will allow companies to optimize and monetize big data analytics packages, performance enhancements, improved integration with Hadoop and simplification of the developments in the cloud. And according to a recent survey conducted on behalf of HP, about 60% of executives said that their organizations are not equipped with the right solutions to generate data based on Big Data value, and only 10% of executives said that their organizations currently incorporate unstructured data as part of their processes and strategies.
HP has also expanded its HP AppSystems portfolio to offer better alternatives to the client. The platform is a wide range of solutions, including pay-per-click optimization, web content management, rich media management, call center and social media analytics and opinion.

An analysis of the ten enterprise software markets and their relative size and growth are shown in the figure below along with a table showing relative rates of growth from 2011 to 2016. The following graphic shows the industries graphed by Annual Growth Rate (AGR) and Compound Annual Growth Rate (CAGR).
Previous positions include product marketing at Plex Systems, senior analyst at AMR Research (now Gartner), marketing and business development at Cincom Systems, Ingram Micro, a SaaS start-up and at hardware companies. SAP is using the Bain adoption model in their vertical market presentations today.Despite the predictions of the demise of enterprise software, forecasts and sales cycles I’ve been involved with indicate market growth. Mobility and cloud computing are the catalysts of rejuvenation in many enterprise application areas, and are accelerating sales cycles.
Cisco is also predicting that by 2016, three out of five data center workloads will be processed in the cloud. The following video provides an excellent analysis of the Top Trends behind the Cisco Global Cloud Index (2011 — 2016).11% of companies are transformational, early adopters of cloud computing, attaining 44% adoption (as defined by % of MIPS) in 2010, growing to 49% in 2013.

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