Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This session shows how to use Lifecycle Services to redesign and develop business processes faster. Cloud Computing is not so much about technology but more about the new business models that this technology enables.
The business model canvas is a visual template for developing and discussing business models. The business model canvas has nine basic building blocks and specific relations between those building blocks. In the Business Model Canvas, “Customer Segments” are the groups of customers that the company ultimately serves, i.e.
In the AWS case, although basically anybody with a credit card can spin up a virtual machine, it looks like Amazon is primarily targeting software developers and (startup) SaaS providers as its main customers.
The value proposition of cloud computing centres around its five essential characteristics. Value propositions are delivered to customers through communications, distribution and sales channels. It is often assumed that cloud computing relies solely on self-service direct sales, but the reality is much more diverse.
One of the ways that AWS maintains relationships with its customer segments is through conferences. Revenue streams are the result of value propositions that are successfully offered to customers. The structure of revenue streams is where cloud computing differs from earlier IT service models, as they are usage based rather than asset based.
Key resources are the assets required to offer and deliver the previously mentioned elements (e.g.
In more traditional IT service models the revenue streams are tightly coupled to the cost structure.
The business model canvas is a good tool to map out the particularities of cloud provider business models. Esta manana Microsoft anunciaba importantes novedades en el terreno de su oferta de soluciones empresariales en la nube. El nuevo Office 365 agrupa la oferta de aplicaciones Office Web Apps recientemente presentada, en la que se puede acceder a versiones en la nube de aplicaciones como Word, Excel, PowerPoint y One Note, con la conocida como la Business Productivity Online Suite o BPOS.
Microsoft anunciaba ademas que a lo largo de 2011 el servicio Office 365 incorporara como servicio el CRM on-line Microsoft Dynamics para la gestion de la relacion con clientes, probablemente en su version 2011 que actualmente se encuentra en fase beta. El servicio permite acceder a pequenas y medianas empresas pero tambien a grandes corporaciones a herramientas y servicios de productividad, colaboracion y comunicacion sin necesidad de instalar aplicaciones en sus servidores o PCs. Se trata de una solucion escalable que ademas no necesita mantenimiento especializado ni especiales medidas de seguridad. Ademas en algunos de los modelos de suscripcion Microsoft otorgara licencias de Office 2010 Pro Plus que las empresas podran descargar e instalar sin cargo. Desde que Microsoft decidio implementar un servicio de Aplicaciones en la nube basado en su Office sabia que el camino se le pondria cuesta arriba a GoogleDocs, la unica esperanza es que como de costumbre Microsoft pusiera precios prohibitivos o funciones limitades, pero este no es el caso, ofrece una mejor oferta de precios y parece que las prestaciones son mas completas que la oferta de Google. Si se trata de competirle a Google Docs pues me temo que con Exchange y Sharepoint (y los precios) sobrepasaran lo que ofrece Google. Yo sigo sin creerme que una empresa pague por acceder a aplicaciones webs teniendo aplicaciones de escritorio a mejor precio, sinceramente no me lo creo. Si si, si yo no digo que MS Office no se mee en Docs, pero de verdad hay empresas que pagan por aplicaciones web??
Google Apps en su version corporativa tiene un buen parque de usuarios siendo esta de pago.
Otro elemento importante es la reduccion en costos de infraestructura dado que todo esta hospedado en la nube.
Esta seria una discusion de nunca acabar porque es muy parecida en su concepto a la que existe sobre la conveniencia del outsourcing. Y creo que la unica razon seria el precio: 50 dolares por ano (Precio de Google Docs, no encontre el enlace en espanol para Office) sin limite de usuarios en una misma cuenta es mas que tentador.
Solo encuentro una razon para que las grandes empresas y dependencias de gobierno no adopten el servicio y es la privacidad. Pues imaginate que incidencias a resolver, se tienen que ir modificando y actualizando en tiempo real, pues una forma de hacerlo es compartir un archivo en la nube desde la que se pueda acceder desde cualquier parte, una pda, un pc en un ciber o en tu casa y trabajar con el. O que simplemente una empresa no quiere o no puede contar con un administrador de sistema, guardando la informacion en la nube, estas asignando esa administracion a quien se encarga de los servidores de la nube.
Quizas sea bueno moderar el entusiasmo hacia la nube… La nube y sus simplezas, tiene segunda parte y es bastante sustancial.


A nivel de usuario domestico existe Office Web Apps, completamente gratuito, segun he leido supera a GoogleDocs en varios aspectos, aunque por supuesto, en otros no.
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As we head into the middle of the second decade of this new millennium, it seems all eyes in the IT world are cast upward, to the Cloud. A leap into the ubiquitous computing future envisioned by cloud proponents will require the right end-user devices, the right Internet provider service models, and the right user education programs to support the move. I’ve said before that two major recent trends in technology are on a potential collision course. The cable companies have made several attempts to cap bandwidth on their Internet plans, although the limits they’ve set have usually been much more generous (average 250 GB per month).
If expensive metered data plans become the only option for Internet service, users will be reluctant to depend on cloud services that require using up some of those high-priced megabytes every time you want to run an application or open a document. Should Microsoft and other top technology companies consider getting into the ISP business as well?
Debra Littlejohn Shinder has been working and writing in the field of IT security since 1998. The rest of this article describes each of them, and gives a brief example of how they apply to a cloud provider proposition.
This is the central element that describes why a customer would ultimately pay for the product or service. For example, in the AWS EC2 case, the core component of the value proposition is rapid self-service provisioning of virtual machines with pay per use billing. En realidad se trata de unificar la oferta de toda su gama de productos de colaboracion y productividad on-line para empresas y en definitiva un agresivo intento por dejar fuera de juego a otras empresas que ofrecen soluciones similares como Google con Google Docs.
Esta incluye SharePoint, Exchange y Lync (antes conocido como Office Communicator) con lo que se anade servidor de correo, herramienta para la comparticion de documento y trabajo en grupo y servicio de teleconferencia y mensajeria instantanea. Es mas, segun las palabras de Kurt DelBene, presidente de la division de Office, Office 365 estara abierto a moviles y tablets a traves de navegadores web. La gestion del servicio se realiza desde una sencilla consola de administracion accesible via Web. Microsoft ha anunciado que los precios para el servicio completo seran de 6 dolares por usuario y mes para empresas de menos de 25 empleados y de 2 dolares al mes para empresas mas grandes por los servicios de Exchange, SharePoint, Lync y extranet. Por si fuera poco Microsoft anunciaba ayer que habia conseguido arrebatarle a Google Docs una cuenta importantisima. Sin embargo es inminente la puesta en marcha de un programa de servicio en fase beta en siete idiomas y 13 paises que incluyen ademas de Estados Unidos a Alemania, Canada, Espana, Francia, Hong Kong, Irlanda, Italia, Japon, Mexico, Puerto Rico, Reino Unido y Singapur. No soy un fanatico de la nube, de hecho le tengo muchos mas reparos que entusiasmo pero no se puede negar que tanto Google como Microsoft le quieren hincar el diente.
En el caso de Office365 se contara con el licenciamiento de Office 2010 en version desktop asi como con un conjunto de herramientas en la nube por su naturaleza: Exchange, Sharepoint, por ejemplo.
Para que querria yo pagar por un servicio de ofimatica en red cuando puedo tener el mismo servicio en mi PC. Ahora que los usuarios estamos mas que nunca presionados con el uso y compra de licencias de Office, la oferta es totalmente tentadora.
La cual tiene su origen en la legalidad y mas aun en la ilegalidad almacenada en sus documentos. There’s no doubt that cloud computing is set to create a paradigm shift in how we use (and pay for) computing services in the years ahead, but the success (i.e.
It will also require a change in mindset on the parts of consumers, IT professionals, and service providers alike. The first is cloud computing, which aspires to put all of our data and applications on nebulous servers that exist somewhere “out there” (they can’t tell you exactly where for security reasons), where it will be taken care and protected by benevolent experts with resources for doing so that are far greater than our own. It’s one that Internet Service Providers have been embracing eagerly over the last few years. The problem is that due to yet another popular trend – mobile computing – many workers are using consumer data plans to connect to the corporate network and get their work done.
These were small service providers that leased a T-1 line (or several) from the phone company to connect to the Internet, set up a bank of modems, and resold their Internet service to consumers and small businesses. In order for cloud computing to realize its full potential, we need cheaper, faster and more reliable Internet service as the foundation on which it can grow.
Google has led the way in this venture with its Google Fiber gigabit service, which not only has no data cap, but also provides users with speeds of 1000 Mbps, which is twice as fast as Verizon FiOS’s highest speed package (but which does apparently allow data usage of at least 77 TB per month under its “unlimited” plan).  All this costs $70 per month. She’s an author of and contributor to over 25 books on computer technology, including “Scene of the Cybercrime,” based on her previous experience as a police officer and police academy instructor. One of the most inspiring ways of looking at business models is through the so-called “Business Model Canvas”.


The main cloud provider example I will use is Amazon Web Services (AWS), in particular EC2 (virtual machines on demand). Interestingly, that interface used to lag in functionality behind the main AWS services, but these days most new features are announced on the API and the Web UI simultaneously. But there is more; the service can only be delivered through advanced and unique fulfilment software and processes. And if you want to do this for your own organization, consider my Cloud Business Essentials workshop. Ni mucho menos, mas bien se trata de un disparo apuntando cuidadosamente a la linea de flotacion de Google Docs, uno de los productos con los que Google pretende competir en el mercado empresarial. En cabeza por supuesto los nuevos Windows Phone 7 que por su lado tienen su propio Office hub para utilizar Office 365. El servicio se pone en marcha directamente y sin disimulos para enfrentarse al servicio Google Docs.
Nada menos que el Estado de California decidia elegir BOPS de Microsoft a traves de la empresa CSC. De todas formas, Microsoft tiene la ventaja porque a nivel de empresas su presencia esta muchisimo mejor posicionada, y por supuesto hablo de las empresas de EEUU donde esta su negocio es mas lucrativo. Se imaginan: Los documentos almacenados en servidores puestos a disposicion de la policia por la orden de un juez. De otra forma, en mi humilde opinion, a nivel del usuario comun significara poco o ningun cambio el MSO 365.
En todo caso, para quien no desee polarizarse entre ambas opciones puede probar la suite ofimatica online Zoho.
Let’s look at how the evolution of computing could be eased by the right business decisions, as well as the pitfalls to watch out for that could turn cloud computing into a disaster. Some are reimbursed by the company for their ISP costs and some aren’t, but either way, usage caps make it more expensive for them to engage in high-bandwidth activities such as video conferencing, which are so useful for telecommuters. That was before the phone companies decided to sell Internet services directly to consumers themselves, and quickly took over the market and drove the small fry out of business.
In comparison, Verizon Wireless’s 10 GB per month 4G data plan costs $100 per month and Verizon’s 500 Mbps unlimited FiOS plan is $299 per month.
Deb is owner and CEO of TACteam (Training, Authoring and Consulting) and has contracted with Microsoft, Intel, HP, Prowess Consulting, Sunbelt Software, GFI Software, ConfigureSoft, 2X Software and other software and hardware companies. This article explores the basics of cloud computing business models as drawn out on such a canvas.
An example is reduced capital expenditure and reduced risk of over-investing or under-provisioning. Finally, though details are scarce, we can assume that AWS does extensive analytics on the activities customers engage in on the platform. Por si fuera poco Office 365 no es solo Office, sino que dentro del paquete encontraremos Exchange, Sharpoint, OneNote y pronto tambien Dynamics, el CRM de Microsoft. Sobre este asunto hay cierta polemica porque Google consideraba que se habia favorecido a la solucion de Microsoft. The low caps (ranging from 1 to 10 GB per month) make that idea economically unfeasible for power users and has taken all the fun out of 4G for many of us. Now, with their only competition the cable companies, the two can dominate the market and keep margins on their services extremely high. Perhaps the entry of several alternatives ISPs would shake up the cable and phone companies and the competition would drive cost down and bandwidth limits up across the board. The power of the business model canvas approach will become clear if we see how it can distinguish between various cloud service offerings and traditional IT. Es decir, toda la artilleria pesada de Microsoft para empresas en la nube y apuntando a Google. Para grandes empresas (la presa mas codiciada por Microsoft) Office 365 tendria un precio a partir de 24 dolares por usuario y ano.
Luego leyendo por ahi descubrimos que para Google el que el Estado de California exigiera en el pliego de condiciones que (por ejemplo) el servicio de correo pudiera establecer un sistema de acuse de recibo de mensajes de correo era favorecer a Microsoft.
One thing is certain: something disruptive needs to happen, in order for cloud computing to reach its full potential. Personally, I like the idea of more competition a lot better than the specter of more government regulation to “fix” the problem.



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