Cloud Computing is not so much about technology but more about the new business models that this technology enables. The business model canvas is a visual template for developing and discussing business models. The business model canvas has nine basic building blocks and specific relations between those building blocks. In the Business Model Canvas, “Customer Segments” are the groups of customers that the company ultimately serves, i.e.
In the AWS case, although basically anybody with a credit card can spin up a virtual machine, it looks like Amazon is primarily targeting software developers and (startup) SaaS providers as its main customers. The value proposition of cloud computing centres around its five essential characteristics. Value propositions are delivered to customers through communications, distribution and sales channels. It is often assumed that cloud computing relies solely on self-service direct sales, but the reality is much more diverse.
One of the ways that AWS maintains relationships with its customer segments is through conferences. Revenue streams are the result of value propositions that are successfully offered to customers.
The structure of revenue streams is where cloud computing differs from earlier IT service models, as they are usage based rather than asset based. Key resources are the assets required to offer and deliver the previously mentioned elements (e.g.
In more traditional IT service models the revenue streams are tightly coupled to the cost structure. The business model canvas is a good tool to map out the particularities of cloud provider business models. ?? ???? ?? ?????, ?? ????? ?? ????? ?? Cloud Computing, ??? ??????????? ?? ????????? cloud, ?? ?????? ?? ?????? ??? ?????, ????? ???????? ?? ????????????? (? ???), ?? ???????? ??? ?????? ?? ?????? ? ??? ?????? ?? ??? ??? ????????, ????? ??? ??????? ???????????? ??????????? ??????? ?? ?? Cloud. ?? ???? ?????????, ???? ???????? ????????? ??? ??? ??????????? ?? ????? ??????? ?? ????? ??????? ?????????. Community cloud: ? cloud ??????? ?????????? ?????? ?????? ?????????? ??? ??????????? ??? ???????????? ????????? ??? ???? ?????? ????????? (??. Public cloud: ? cloud ??????? ?????????? ??? ???? ????? ? ?? ??? ?????? ????? ????????? ??? ?????? ?? ???? ????????? ??? ????? ????????? cloud. Cloud Software as a Service (SaaS): ? ?????????? ??? ????????? ???? ?????????? ????? ?? ???????????? ??? ????????? ??? ??????? ??? ??????? ?? ??? cloud ???????. Cloud Platform as a Service (PaaS): ? ?????????? ??? ????????? ???? ?????????? ????? ?? ?????????? ???? ???? cloud ??????? ????????? ??? ???? ???????????? ? ????????? ??? ???? ?????????, ?? ?????? ????? ???????????? ?? ????? ??????? ??????????????? ??? ????????? ??? ?????????????? ??? ??? ??????. Cloud Infrastructure as a Service (IAAS): ? ?????????? ??? ????????? ???? ?????????? ????? ?? ?????? ?? ????????? ???? ????? ????????????? ????, ???????????? ????, ??????, ??? ?????? ??????????? ?????????????? ??????, ???? ? ??????????? ????? ?? ???? ?? ????????? ??? ?? ????????? ????????? ?????????, ?? ????? ?????? ?? ???????????? ??????????? ????????? ??? ?????????. ?????? ????? ??????? ???????? ? ???????? ??? ???????? ?? ???????????????? ?? cloud, ???? ??? ??????????, ??????????? ??? backup. ?????????, ???????? ????? ??? ???? ??????????? ??? ???????? ?? ??????? ??????????????? ?????? ??? ??????????? ???? ????? ??? cloud ?????????. ??????, ??????? ????? ??? ? ?????????? ??????????? ???? ?????????? (private) cloud, ???? ??? ????, ???? ???????? ??????????? ??? ????? ???. ?? ???? ??? ????????? ?? ???????? ????? ??????, ????? ???? ????? ?? ????????? ?????????? ?? C-Panel, Fantasio ??? ??? ???? ?????, ???? ??' ???? ? ?????????? ??? ????? ?????? ????? ??? ??? ???????, ??' ?????? ??? ? ?????????? ?? ????????? ?????? ???? ??? Cloud ???????? ????? ??????. A? ??? ?????? ??? ?? ?? ????? ????, ???? ?????????????? ??? ???????? ??? who is, ???? ?? ??? ????? ???? ??? ???????? ???????????, ???? ??? ?? ??? server ???. According to recent data from HIS iSuppli Research, the number of cloud storage subscriptions will triple by 2017 as businesses and consumers alike take advantage of this adolescent technology’s maturing storage ability.
Henrik Rosenthal of data management provider Quantum says that “most enterprises are still in the early adopter phase” of cloud computing, but those farther along the continuum will soon be ready to discuss their experience with public and private clouds – both what they liked and what needs improvement - in turn altering the subscription model landscape. While individual, public cloud storage options are typically free or available for a low monthly cost, business-level cloud computing often comes with a significant cost of use.
Now, however, the rise of massive public services like AWS and Google Drive, along with private cloud offerings such as those from IBM, Microsoft and Oracle is shifting the subscription landscape to one favoring the buyer, not the seller.
Expect to see a focus on a “pay as you grow” approach to the cloud through 2013, rather than one that metes out standard services no matter how much computing power a business actually needs.


Companies must also be able to up their compute usage on the fly, rather than waiting for a new billing cycle or risking an overcharge for access. The days of locked-in cloud subscriptions – where companies pay for power they don’t use and can’t move their data freely – are coming to an end. Doug Bonderud is a freelance writer, cloud proponent, business technology analyst and a contributor on the Dataprise website, a Maryland cloud service provider. Last week I was analyzing Google Analytics data of Techno-Pulse and found a few search keywords related to Cloud Service Models.
Channelnomics is a licensed brand of The 2112 Strategy Group, LLC © Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX. The cloud hosting model has been adopted by businesses at an increasing rate due to the ease of ownership that results from relieving your IT team of the time and spending that can result from purchasing and managing your own hardware and patching and supporting the product. It’s no secret; tech investors love Software-as-a-Service (SaaS) companies, especially those with recurring revenue and established customer bases.
Unlike the traditional software sales model, which typically involves a perpetual license with an up-front cost (and an optional ongoing support fee), SaaS providers charge a subscription fee, most commonly a monthly or annual fee.
SaaS companies can be valued based on metrics that are both good indicators of financial health and that can be tied directly to the company’s GAAP filings. Average Revenue Per Customer (ARPC)– simply calculated by dividing the sum of all MRR by the number of active customers.
Customer Lifetime Value– an estimate of the total subscription value of an average customer. For both SaaS entrepreneurs and investors the conclusions are stark: in order to build a meaningful business and secure capital, it is vital to maintain exceptionally high growth rates and low customer acquisition costs. The rest of this article describes each of them, and gives a brief example of how they apply to a cloud provider proposition. This is the central element that describes why a customer would ultimately pay for the product or service.
For example, in the AWS EC2 case, the core component of the value proposition is rapid self-service provisioning of virtual machines with pay per use billing. ??? ??????????, ?? ?????????????? ?????? ?? ?????? ???? ??????????? (?? ?? A-Drive ??? ????? 50Giga ????, ? ?? ??????????? ???? ??????) ??? ???? ?? ???? ?? "??????" ???????? ??? ????? (? ?????) Cloud ?????????. ??????? ?? ?????? ????????? (??? server ???), ??????? ??? ??? ????????, ???? ????? ?????????? ??? ???? (???? ??? ???????? ??? ??? ?????? ?? ?????? ???????? ??? ??????? ??? ??? ????????? ??? ????? ???????? (?? Cloud ???, ??????). ???? ????????? ????, ???????? ??? ? ????????? ????? ? ?????? ?????? ??? ?????????? ?? ???????? ???, ?????? ?? ????? server, ??????? ?????????, ???? ????? ?????? ??? ?????? ??? ??????.
But with increasing interest usage comes the need for evolving subscription models based on specific business needs rather than a one-size-fits-all mantra – expect to see this as an emerging trend in 2013. Initial subscription models from providers followed a “you’ll take what we give you” mantra since standards surrounding cloud uptime, access and performance weren’t firmly established; companies were essentially at the mercy of the few providers willing to offer cloud services. Adding speed to this shift is the increasing number of open-source projects, for example OpenStack and Cloud Foundry; any provider that clings tight to old subscription models won’t be in business for long. In addition, according to Aria Systems, a cloud-based subscription billing company, providers will need to adopt a 24-hour testing, modification and adaption cycle to fulfill the needs of business customers – or they’ll simply take their business elsewhere.
In addition, providers need to offer more iron-clad security guarantees about how data will be handled and stored; business IT pros are much savvier than they were several years ago. Anticipate a significant upswing in business-led subscription models through the coming year. He loves everything about digital world, technologies, social media and gadgets and has been prophetic in identifying the best ways to leverage and harness such news to drive sales growth for companies ranging from startups to huge organizations. Here are 10 key performance indicators for solution providers looking to transform their businesses to capitalize on the services evolution. Companies registered in England and Wales with company registration numbers 9177174 & 9178013. 2014 proved to be another phenomenal year for software and technology, with valuations and multiples once again at an all-time high.
As a result, the initial setup costs for SaaS are typically lower than the equivalent enterprise software. As with many innovative new businesses, cash flow is a lagging not a leading indicator of the business’s financial health. ARPC is important for determining break-even and how much to spend on customer acquisition.


One of the most inspiring ways of looking at business models is through the so-called “Business Model Canvas”. The main cloud provider example I will use is Amazon Web Services (AWS), in particular EC2 (virtual machines on demand).
Interestingly, that interface used to lag in functionality behind the main AWS services, but these days most new features are announced on the API and the Web UI simultaneously. But there is more; the service can only be delivered through advanced and unique fulfilment software and processes.
And if you want to do this for your own organization, consider my Cloud Business Essentials workshop.
?? ????? ??????????? ?????????, ???? ??? ?????????? ??? Windows ? ??? Ubuntu, ??????? ???? ????????? ????????? ????? ??????????? ??? "default" ??? ??????????? ???? ???????, ?? ?? SkyDrive ??? UbuntuOne, ??????????. This article explores the basics of cloud computing business models as drawn out on such a canvas. An example is reduced capital expenditure and reduced risk of over-investing or under-provisioning. Finally, though details are scarce, we can assume that AWS does extensive analytics on the activities customers engage in on the platform. ???? ??????????? ???? ?????????? ?????????? ???? ??????? ?????? ???? ????? ??????? ??? ?????????? ?? ??????? ???????, ?? ????? ?????? ?? ???????? ??? ?? 1Giga ??? ?? ??????? ?? ??? ?? 50 Giga.? ??????? ?????? ?? ?????????????? ???? ??????? cloud ????????? ????????, ????????????? ??? ?????? ????? ??? ????????? ? ???? ??? ????? ??? ?????????, ????? ?????? ???????? ????????. ????????? ?????, ??? ??????? ??? server ??? ?? ?????????, ???????? ????? ?? ????? ???????? ?? ????? ????? ??? ???? ??? ?? ?????? ??? ???????? ???? ???? SSH ???????? ? ????? ??????? ??? ????????.
?????????, ? ???????? ???? ??????? ???????? ??? ??????????? ??? wifi ??????, ????? ?????????? (?? ??? ?????? ?? ???????? ????? ?????????? ??? ??' ???? ?????? ???????????? ?????? ????? ?????????? passwords ??? ??????????????. The power of the business model canvas approach will become clear if we see how it can distinguish between various cloud service offerings and traditional IT.
??????? ????? ?????????? ??? ?????????? ??????????? ???????, ??? ?? ???? ???????? (Linux, OSX, Windows) ??? ?? desktop client.
Different models cater to different kinds of requirements, and can achieve different business objectives. It has SaaS type of application with Chatter but at the same time it is also providing development platform. ???? ?????????? ?????????? ??? ????? ??? ????? ??? ??????? ??? ????? ?????????? ??? ????????? ??? ??? ???? ?????.?? ????????????? ????? ??? ??????? ???????????????? ??? ?? ????????????? ?????????? ??????????? ?? ?? ????? ??? ???????? ????????? ???????? (multi-tenant), ?? ???? ????????? ???????? ??? ?????????? ?????? ?? ??????????? ???????? ??? ?? ???? ??????? ?? ?? ?????? ??? ???????????. ?????? ?? virtualization ???? ?????????? ?? ?????? ????????????, ???? ?????????? ??? ??????? ?? ??????????? ????????? ?? ?????? ??????, ????? ?? ?????????? ??? ????????? ????????????? ??? hardware, ?????? ??? ?????????? ??????????? ??? ??????? ?????, ???????? ??? ??? ??? ???????????. A simple search and you may find internet hits with dozens of Cloud * as a Service, where * can be replaced by any one of the following: Desktop, Security, Data, Software, Platform, Infrastructure, IT, Testing, Hardware, Computing, Database, Storage etc.
?? ???????? ????? ??? ??? ?????? ??? ?????????, ??? ?? ?? ????????? ????? ??????? ??????? ?? ??? ???? ?????? ?????? Cloud ?????????.
??? ?????????? ??? Dropbox (??? ????), ???? ?????????? ??? ??????????, ????? ???????????, ??? ? ????????????? ??? ????? ???????, ????? ?? ??????????? ????, ??????? ?? ????? ???????? ??? ???????? ??? ???????.
??????, ? ???? ??? ??? ????? ??? ????????? ???? ????? ??? ???? ??? ?????? ??? ???? ??????????????, ?? ? ???? ??? ?? ??????????? ??????? (???? ?????? ??? ??? ????, ???, ??? ?? ???????, ????? ?????, ???????? ?? ?????? ??? ????????????? ?????????? ???????? ????????? cloud services). ??? ??? ??????????, ?? ?????????? ??????????? ??? ???????? ??? ????? ????? ???????? ?? ????? ???????????? ??? ??????? ?? ?????????? ??? ???? ?????? ??? ?? ??????????? ????????.
The Service Provider has very high administrative control on the application and is responsible for update, deployment, maintenance and security. We have very limited administrative and user level control over it, although there is a limited range of actions, such as enabling priority inbox, signatures, undo send mail, etc, that the consumer can initiate through settings. This service model is dedicated to application developers, testers, deployers and administrators. OrangeScape apps can run on all the major cloud platforms - Google App Engine, Microsoft Azure, IBM SmartCloud, Amazon EC2 or data center- without having to rewrite applications.
When they launch a new game, they start with a few servers and then ramp up their capacity in real time.



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