Keeping the brand message clear and consistent is important to help increase customer recognition. There should be a strong association between the brand and the logo, which should be a graphical representation of this message.
A good logo should build loyalty between the business and its customers, creating confidence in the brand and also should help differentiate your business from your competitors.
These symbols however, are totally meaningless until the underlying associations are communicated that allow the consumer to become emotionally attached to the brand.

This encourages the identification and loyalty to the brand and the lifestyle it represents. Consistent use of the logo on your signage, company stationery and marketing materials will help strengthen your brand and encourage your customers to understand its identity.
He said he wasn't in love with the logo initially and thought it would eventually grow on him, however it has gone on to become one of the most iconic, recognised symbols and brands in the world. Of course the products behind the brand have to remain true to their original specification or the brand would not remain successful in such a competitive field.

You may also like:Ways to Brand Your Business with Impressive LogosCreating a logo is not simply about making a design that visually represents a particular business organization and its values, ideas and goals.

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