Founded in 2009, the private Miami, Florida company told VentureBeat that its expects to see its revenues triple again this year. CareCloud is a great example of the technology revolution that is finally hitting health care. The market for electronic medical records (EMRs) is estimated at between $6 billion and $10 billion, and upstarts like CareCloud are shaking it up with new technology.
These companies have enjoyed a significant portion of the $19 billion in government subsidies, which began getting doled out in 2009. However, CareCloud has a big advantage over these other vendors, because it charges doctors only in the low single-digit thousands for implementation. Legacy vendors typically charge around $30,000 per doctor for implementation and then more still for subsequent support and upkeep. Take, for example, the fate of Athenahealth, a company that trail-blazed the way with a cloud-based EMR in 2006. Most of the industry’s new business is coming from the small practices that were slower to make the move to electronic records in the first place.
CareCloud has received more than $20 million in a first round of funding from Intel Capital and Norwest Venture Partners in 2011, but it is now raising another round of capital. Use these free clip art images for your collections, school projects, website art and more. The company wouldn’t specify exact revenue for 2012, but said it was in the range of $8 million to $10 million.


CareCloud helps doctors move their records over to well-designed, web-based dashboards — while keeping it all stored on the cloud and accessible on devices like iPads and tablets. And because it is cloud-based, it can update its software automatically, so doctors can stay on top of complex, fast-moving regulation and compliance mandates.
Spurred by subsidies, many of the largest hospitals quickly moved to embrace legacy systems like Epic, which offer EMRs with just about everything most need, like practice management software, billing, and compliance. Only about 75 percent of the industry’s doctors have made the transition to electronic records so far, meaning about 25 percent of the market is still in play by 2014, according to Avondale’s Close. It offers an all-cloud system that’s even more flexible than Athenahealth’s by offering doctors the capability to integrate parts of it more easily with their existing vendors.
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But those doctors often chose the most established companies, even if they had outdated technology. And once implemented, these systems are difficult to rip out, if only because hospital administrators are embarrassed to admit they made a mistake with their original selection. But it only enjoys about 4 percent of market share, according to some estimates, and has faced problems breaking the biggest strongholds of legacy players: large hospital systems that are resistant to change. So it chose CareCloud, which offered to handle its billing, but also allowed Miami to keep its other Cerner implementations in place. It has offered a free medical record system, deciding it would be better to attract doctors that way, and then support the site through advertising.


The biggest of the vendors benefited from significant lobbying, and other ties with government and U.S.
Recently, Avondale’s Close downgraded Athenahealth, saying he was concerned about competition. CareCloud, however, allows them to pick and chose among components of its practice management software. Miami couldn’t select Athenahealth, which would have required ejecting Cerner functionality that Miami Children’s was happy with. Many doctors don’t have time to research technology, so they are hesitant to bet on newcomers. However, Practice Fusion doesn’t offer a fully integrated billing or practice management system like CareCloud does. Up to 17 percent of practices are considering making a switch in their EMR system by the end of this year, according to a survey by Black Book Rankings.



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