China’s Cheetah Mobile announced the roll out of its ad platform in India, after opening a Delhi office just two months ago. It differentiates itself from biggest rival InMobi through its analytics based on almost 500m users. Cheetah’s expansion comes at a time when the Indian online ad market is expected to grow 30% in 2015 to $541m. Maybelline’s Colorsensational Moisture Extreme Lipsticks seem to have become quite obscure and taken the back seat against all the new brands and launches. Rival InMobi has also been eyeing India and now generates 15% of its total revenue from India.

But for the longest time these were the best to buy and that enormous colour range made it even more likeable. For Indian skin tones, it’s really flattering and works well with very deep skintones as well. I also like how smooth and even they look on the lips, they don’t accentuate the lines or become patchy as it fades overtime. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Cheetah Ad Platform offers strategic planning, targeting, marketing and tech support capabilities.

I had bought this when my lipstick collection was more modest and this was a great mixing colour to use. The old Moisture Extreme lipsticks had a plastic packaging but the new ones have a matte finish which is much better. These are likely to melt a bit if you live in really hot climates, so keep them in the fridge for a while!

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