Every year Shawn Collins compiles survey data from affiliate managers and rolls it into the highly acclaimed AffStat Report.
Since I offer free consultations for merchants 2 of the questions I’m often asked are how much OPMs (Outsourced Program Managers) charge or how big a salary is required to attract a good in-house affiliate manager? According the the report the highest percentage salary range for in-house managers was $50,000 – $60,000. The survey also covers a wide variety of useful stats for affiliate managers including number of affiliates, % active, most popular affiliate recruiting methods, commission structures, affiliate networks by % and much more.
Of the companies surveyed, 31 percent reported annual revenue of more than $10 million, and 38 percent reported annual revenue between $1 million to $10 million. Affiliate marketing manager salaries, from a 2014 survey conducted by Performance Marketing Association. The benefit of hiring an in-house affiliate manager is that the person is focused entirely on your program. The other option is to outsource management of your affiliate marketing program to an agency. One of the benefits of working with an external agency is that many agencies have access to lower rates for affiliate network, placement opportunities, and affiliate tools that could offset some of the monthly cost.
A disadvantage to working with an agency is that an account manager there likely works with many clients. When choosing between an in-house manager or an external agency, do not base the decision on cost alone.
Nice survey, about self driven affiliate marketing campaigns: you need to know a lot of profesionall tools to maintain campaigns and generate revenue for your company. Those are cloud based examples, in case of using it on your own server you need to add cost and time to maintain your VPS service.


To be fair, it mostly comes down to the number of staff, and the ability to do it internally in most cases.
We believe in inhouse assignment of these jobs as we are more concerned about confidentiality and data security.
Every month we gather data from thousands of internet advertised job adverts in the UK.  All the jobs are digital marketing and internet related and we have chosen job titles that we believe give a fair representation of how this market is developing. The continuing upward trend in salaries for Information Security professionals is perhaps not surprising.
Shawn just announced the release of the 08 report, filled with data from almost 200 affiliate managers. Plus it offers a guide to affiliate recruiting and resources for affiliate managers with dozens of hotlinks to affiliate marketing message boards, blogs, and newsletters. I was looking at a list of good jobs in Fortune the other day and discovered that the financial companies that made it to the list paid the least average pay whether hourly or salary. Shawn himself recently announced he was retiring as an AM to be a full-time affiliate (plus running Affiliate Summit). According to a salary survey released by the Performance Marketing Association this past April, almost 60 percent of respondents said that the salary of an affiliate marketing manager was between $50,000 to $80,000, while that of a senior affiliate marketing manager was between $80,000 to $100,000. Also, since she is on-site and integrated with the rest of your marketing team, she can react quickly to shifts in promotional strategy and more easily collaborate with other team members to support internal initiatives.
Another benefit is that an agency could have a broad view into affiliate performance and have more insight into what placements work best with what retailer, because the agency may have tested that placement with another client.
A retailer should ask the agency what the maximum number of clients an account manager is allowed to work on and what other clients the agency manages, as this will indicate the agency’s strengths. Factors that impact this range could include term (a one-year contract versus multi-year), percentage of revenue share, and scope of service.


At the moment they include free shipping and from what I can tell when comparing prices with other online merchants, Amazon do currently have the best deal especially with the free shipping option. The demands of the job are not just technical, they include legal as well as an increasing awareness of country specific laws. For example, some agencies are strong with driving leads, others focus on the travel segment, while others have expertise in marketing to women. Depending on the size of the account, some agencies will assign a team to work with the client, with team members having specialized functions such as recruiting or reporting. A new program requires testing, creative inventory, and initial outreach and recruiting activities. Be honest about the level of internal resources in your company that can be dedicated to the channel. Recent high profile data losses from private and public sector organisations have served to increase awareness. Instead of paying a salary, you’re typically paying a monthly retainer and a percentage of sales. So whichever option you choose, the key is to have someone who is dedicated to growing your program.
It’s better than what I made at my day job, but I think my affiliate sales this year will top that.



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