The truth is that amid 50 Chinese players and several 'Make in India' vendors -- and not to forget market leaders Samsung and Apple -- the space for a new entrant is shrinking.
Both companies are dependent on Taiwanese electronics contract manufacturing company Foxconn for their supplies in the Asia Pacific region. According to experts, India is the second-largest smartphone market in terms of users, though one of the most underpenetrated, with just a fourth of the potential population owning a smartphone. On the other hand, with its affordable BINGO Android series in the Rs 4,000-Rs 8,000 segment, InFocus has already created a niche space.
According to Tarun Pathak, Senior Analyst, Mobile Devices and Ecosystems, Counterpoint Research, India presents a significant opportunity for all the players in the mobile ecosystem to coexist and grow at the same time.
Some of the segments where original equipment manufacturers (OEMs) can differentiate themselves includes vernacular support, expertise in software and services, and building a complete ecosystem through successful partnerships with other players in segments like Mobile payments, security, entertainment and hospitality, he suggested. Some of you may have seen Chris Bringhurst’s original picture with 100 video game characters. Chris says that he takes requests, so if you’d like to see a video game character reimagined as a Mega Man sprite, make sure to let him know!.
Electronic Arts announced today that the number of creatures created for its Spore game has passed 100 million. That sounds wildly successful, and it certainly means that some fans love the fact that the game lets them create their own creature and then upload it to the Sporepedia web site. EEDAR, a game market research firm, estimates that Spore sales have hit 2.8 million worldwide.


Still, Jesse Divnich, an analyst at EEDAR, says sales of Spore are definitely good enough to justify sequels and expansion packs. Wright said in a recent talk at the Web 2.0 Expo that he was happy with the sheer volume of user-generated content related to Spore. The screaming headline on hoardings in the capital and beyond showcasing new US smartphone maker InFocus clearly signals the beginning of an era for the Indian consumers to look beyond the high-end premium Apple to affordable and mid-segment devices from American players. But then, a novel device coupled with smart advertising and voila!, you have created the right buzz. While NextBit has "Cloud first" Android device Robin for Rs 19,999 which comes with 100 GB of free Cloud storage, InFocus has launched a bouquet of smartphones -- from affordable to mid-segment range -- in India. Nextbit has a style, a voice and a way of doing things that people want to be a part of and emulate," said Shankar Parasaram, Nextbit's Head of India Operations.
The company has also launched Buddy, a portable notebook for Rs 14,999 that runs on Windows 10. But the intense love that some users have for Spore doesn’t mean the game will be as successful as EA might have hoped. The figure hits about 3.2 million if you count the Spore Creature Creator, a $10 game that includes only the creature creation function. He also believes it has more legs than the typical retail title that comes and goes quickly. And while he said that hardcore gamers were disappointed with the game’s lack of depth, he was pleased that non-gamers and casual gamers liked it as something different.


Created over seven years, the game had some of the best hype in history, including a cover story in Wired magazine. This is what two new US smartphone makers -- San Francisco-based Nextbit and Oregon-based InFocus -- are doing right now. Robin automatically switches to cloud storage when a user starts running out of space on the device -- a first such Android device. We have done a tour already -- with meet-ups in several cities -- and are on our way back to do another in a week," Parasaram added.
The truth is: The sub-Rs 7,000 segment contributes to almost 50 per cent of the total smartphone market in India and is one of the most competitive segments, driven by first-time smartphone buyers and dominated by local players. According to NextBit CEO Tom Moss, Robin's premium design and performance are a natural fit for a demanding market like India.
It’s not following the pattern of The Sims, which was likewise the brainchild of Spore creator Will Wright and which was the rare case that saw an increase in sales over time. Wright’s previous game, The Sims, sold more than 100 million units, counting expansion pack sales that upgraded the game with new content every six months or so.



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