Flipkart exercise items,treadmill vs elliptical for bad knees,fitness store regina glencairn - New On 2016

admin | Category: Cross Trainer Machine | 20.07.2015
Amidst buzz about going app-only, the poster boy of Indian e-commerce industry unveils a new logo, along with a tagline 'Ab Har Wish Hogi Poori'.
After its sister platform, Myntra, Flipkart is also gearing up for its app-only debut and industry experts fear that the move will alienate many users from the platform.
Guess which were the most talked-about brands of the year 2015 and win exciting prizes (Hurry! Full disclosure: Piranhas is a website that I built for my own needs over a couple of weekends. Well, as we were besieged by queries in this regard, we decided to do a simple exercise – we took the top ten titles in the fiction section of the prestigious New York Times Bestseller List and compared the prices offered by the two companies on each title. That said, Flipkart offered a staggeringly lower price than Amazon on the new Sookie Stackhouse Dead Ever After – Rs 1378 against Rs 2449, a difference of more than a thousand Rupees.
Well, this is a very small sample of all the titles on either site so we will not be sticking our necks out too far, but judging from things so far, it is a very close race. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. The racing symbol defines the "dynamic" quality of the brand which has been keeping up with the changing consumer and market demands. It also highlights Flipkart's quick and timely delivery.Conceptualised and designed by Flipkart's design team and an external agency Umbrella Design - the new brand identity represents Flipkart's vision of commerce in India, by reinstating its focus on the mobile platform.


The 3D design and contrasting colour palettes in the new logo helps break the clutter and stand out on the mobile platform.
According to an official statement by the company, the new design captures the elements of playfulness and youthfulness. The contrasting colour palettes and the 3D design help the logo stand out across all touch points, whether it is desktop, mobile, online or offline' - it states.Speaking about the new visual identity, Shoumyan Biswas, senior director - marketing, Flipkart, says, "The refreshed brand identity, including the new logo, is a reflection of our promise to our stakeholders - youthful, innovative, fast and reliable. While developing the new logo, we focussed on three key elements - one, the new identity had to create a positive perception about our brand; two, the logo needed to be more inclusive in its appeal to all our customers, and three, given our focus on the mobile platform, it had to stand out on the app interface.
I believe that we have achieved all of these." Apart from the apparent changes, the company, along with its partner agency Umbrella Design, has created a 450-page manual which has set the tonality and guidelines for its partners. The refreshed personality will reflect in all forms of the company's messaging and engagement with customers. The company has chosen to retain its signature yellow colour, as it represents qualities that Flipkart represents, like imaginative, lively, friendly and inclusive. The shopping bag represents the freedom to choose products that a consumer likes," explains Kalpita Bose, CEO, Umbrella Design. Launched in October 2007, it is currently 33,000 people strong, has 45 million registered users clocking over 10 million daily visits. First ImpressionsShekhar Badve, founder-director (marketing and strategy), Lokusdesign, finds the new logo fast and lean, but not radically distinctive.


He believes that the 'F' logo with those trail lines is the oldest way to say "we are fast." "But, it does convey the change that they are looking at making - providing a fast connecting experience, a fun way to buy and increasing the number of mobile customers. So, it's a good move," he says.Badve thinks that it was Flipkart's chance to do a complete visual overhaul and transform itself. He also expresses his reservation on the logo being mobile-friendly."This logo lacks simplicity and legibility that is required for mobile platforms. It won't be the most attractive logo," he opines, adding that the typo or weight could have been different and better for it to be attractive.
And when you order online the products are delivered in a cardboard box, not in a bag," he observes.Sansare finds the old logo more cleverly designed with the 'F' of the logo integrated with a shopping cart icon. The changes made in the logo are not working together as one unit," he says, adding that the logo does not do justice to the kind of rich shopping experience the platform provides.



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