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A couple of weeks ago, Facebook announced that they would begin penalizing users (mostly Upworthy) for sharing clickbait posts.
After a survey conducted by Facebook indicated that 80% of users wanted fewer clickbait-type headlines, the company decided to step in. Though Facebook’s announcement and these improvements are done with the best of intentions, the reality is that Facebook is late to the game. Corey Padveen is Google AdWords Certified, Google Analytics Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International. You would swear that clicking on the link would change your life forever, but when you land on the page, you see that it is kind of a waste of your time.
They announced that they would begin suppressing content that contained the qualities of a clickbait link.

A lot of people have simply started ignoring posts from certain pages, un-liking them on the network, and simply doing what Facebook is going to do on their own. While most of us (those that this new change would have had the greatest impact on) will not notice much of a difference, those that have been baited by these pages can take solace in the fact that they won’t have to deal with those kinds of posts anymore. With an extensive background in econometrics and statistics, he helped pioneer the concepts of Social Equity and ResponsiveBranding. I'm also one of the founding theorists on the concepts of Social Equity and Responsive Branding, as well as a keynote speaker featured at marketing and digital business summits around the world.
When there is a nearly unanimous negative sentiment around a particular issue, it is your job as a company to take action to eliminate it. I, personally, indicate with the small arrow above posts that I do not wish to view a particular piece of content.

That said, it shouldn’t be long before we see an alternative to clickbait that is equally unnerving. What’s more, he is the primary author of the t2 Marketing International digital business blog, a contributing author to a number of reputable marketing publications including Search Engine Journal and Social Media Today and is a keynote speaker at digital marketing conferences around the world. On the personal side, I love cooking, making wine and, as all good Canadians, am a big hockey fan.
Corey regularly shares his wealth of knowledge in the realm of digital marketing, data analysis and social media, and their applications to business in the digital age.

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