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18.09.2015
Everyone is talking about the enormous benefits to be had through collaborative working and better employee engagement. While companies know that social networks are important, most managers don’t understand how these networks really work. Managers may implement collaborative technologies with the vague notion that they will help employees interact more seamlessly and that this will improve the quality of their work. Sometimes these initiatives have the desired effect, but the results are not always positive. It seems odd that we’ve accepted this state of affairs for so long, perhaps partially driven by the hype around enterprise collaboration systems that will instantly unlock the previously suppressed creative forces within the organisation. Bottlenecks – individuals or groups that provide the only connection between different parts of the network. Number of links – insufficient or excessive links between departments that should coordinate effectively.
Isolation – people that are not integrated well into a group and therefore, represent both untapped skills and a high likelihood of turnover.
Individuals whose potential departure might result in the loss of unique knowledge to the organisation. Organisational subgroups or cliques – can develop their own subcultures and negative attitudes toward other groups. Find out how Social Network Analysis (SNA) can make the ‘invisible work, visible’ (see attached PDF). Stephen Dale is both an evangelist and practitioner in the use of Web 2.0 technologies and Social Media applications to support personal development and knowledge sharing. This entry was posted in Communities, Knowledge Management, Social Network Analysis, Social Networking Tools and tagged KM, sna. Following this routine will ensure that you do not carry the disease causing germs with you to your dinning table or the bed. 071We have all heard about “big data,” but many of us remain unsure of what it actually is. There’s no conclusive definition that’s been nailed down, but basically big data is the aggregate of information collected from traditional and digital sources, inside your company and outside, that can be used for powerful discovery and analysis about your customers. There are a few main categories of information collected about website visitors, typically using third-party cookies.
Data important to advertisers is used on sites to serve ads for your visitors, and to track your visitors to serve ads on other websites. Free tools are available to help you learn what tactics will and won’t increase website traffic. You can buy analysis programs to collect and analyze data from your website and its visitors, but there are also powerful, free tools you can use to find out what about your website works and how to increase website traffic. Google Analytics tells you how people arrive at your site, and what they do while they’re there. Facebook Insights lets you know what content is viewed most often, what’s being shared, and what goes viral. Here are a few concrete ways you can put big data to work for your news or trade publication website.
RealMatch offers recruitment advertising solutions for digital publishers and media companies with an attractive pricing model.
Google Analytics with Google Trends are two powerful tools for finding new target keywords. RealMatch is the leading recruitment advertising technology platform specializing in performance-based recruitment advertising solutions for digital publishers and employers.
As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and ad accounts from one place.


No longer will it be necessary for teams to create fake Facebook profiles to manage a business’ presence on the social network.
For those who get access, it will be handy to be able to manage pages, ads and users from one location. Business Admin: Can manage all aspects of the business settings, including modifying or deleting the account and adding or removing people.
Ad Account Admin: Can manage all aspects of campaigns, reporting, billing and account permissions, and can set ad account spending limits. Ad Account Advertiser: Can see and edit ads and set up ads using the payment method associated with the ad account. Page Admin: Can manage Page roles, send messages and post as the Page, create ads, and view insights. Page Editor: Can edit the Page, send messages and post as the Page, create ads, and view insights. Page Moderator: Can respond to and delete comments on the Page, send messages as the Page, create ads, and view insights. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015. Actress Stacey Dash has officially joined FOX News  as a contributor, the network announced Wednesday.
Dash has made guest appearances on the network before, and her new role will allow her to offer cultural analysis and commentary across various daytime and primetime programs on a regular basis. In recent years, Dash has made headlines by using social media as a platform to express her political views, including an endorsement of Mitt Romney for President in 2012. Industry analysts report a 25% improvement in organisational efficiency when companies successfully deploy a collaboration platform. Whether it’s social media or social collaboration, organisations are striving to deliver better value through a more connected workforce and closer engagement with customers and stakeholders. These social networks don’t appear on any formal organisation charts, yet can significantly affect performance and innovation. Managers need to take a more targeted approach, based on information about how work is really done within their organisation. Short distances transmit information accurately and in a timely way, while long distances transmit slowly and can distort the information. Having a better understanding of how your networks work is the first step in achieving more effective collaboration and improving workplace efficiency. He has a deep understanding of how systems and technology can be used to support learning and facilitate smarter working, where connections and conversations are the key to self-development and creativity within the organisation.
Now it has to shift away from gatekeeper of a relationship to facilitator of contacts with your own organisation. Turn the tap on, put a drop of soap on your palm, scrub hands, rinse them under the water, turn tap off and dry them. Unstructured data includes information that’s not easily organized or interpreted by the usual data models. Advertisers draw conclusions about what your site visitors like from the data they collect.
Google Analytics may show you, for example, that people arrive at your website from a couple of very specific blogs or blog posts external to your site. It can tell you which content is shared and liked the most, so you can determine which content is low-performing.
These free tools let you explore keywords to find top related search terms that can give you insight into what you could add to your site to increase website traffic.
You can use free tools like the one offered by Quantcast that serves up interesting information about your site’s visitors, like how often they visit, their age, gender, income, and education, whether they’re visiting your site on mobile devices, and what cities they originate in.


If you discover that many readers find your site from a specific Facebook page, monitor that page and look for opportunities to interact on it. We invite you to explore how custom job boards can develop into a healthy source of revenue for your site.
Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. Her comments sparked controversy within the black community, but made her a hit in the conservative community. Or they may establish communities of practice with the intent of promoting knowledge creation and sharing as well as improving the quality and efficiency of work. Decision makers can become so consumed that most of their employees cannot get to them in time to seize opportunities.
The power of a network perspective, whether applied to a group or an individual, lies with the precision this view offers.
This can also show the number of nodes that an individual would have to go through to get an answer. Cookies may gather statistics (for Google Analytics, for example), or they may add functionality, like if your site has ecommerce features along with shopping cart functionality. Your site could be enabling this type of sharing even if you don’t know it, through third-party widgets and add-ons. Knowing what these pages are allows you to tailor site features to those interests in order to increase website traffic, and gives your social media strategy a possible new direction to pursue. You don’t want to come on too strong, but you should make it easier for these people to find and use your site. The paradox is that organisations continue to allocate a significant proportion of their IT budgets on communications infrastructure and ‘social software’ and virtually nothing on systems and tools that can analyse how effective this investment is. And individual employees get overloaded with email, meetings and requests for help, to a point where their own work, job satisfaction, and even health are affected. Managers who target strategic points in social networks can quickly increase an organisation’s effectiveness, efficiency and opportunities for innovation. Structured data is generally gathered from interactions between people and web apps or social networks.
For example, commenting systems like Disqus track users, which may be fine, but you should be aware if it’s happening. It can also let you tailor social media posts to what users respond to, which can be a real boost to your social media strategy. Refine your keyword strategy based on what Google Trends indicates is up-and-coming in your niche.
In networks of any size it is not possible for everyone to be connected to everyone else, nor is it desirable.
Structured data continues to evolve rapidly as communication, interaction, and social media options grow and change. And most importantly of all, never give up your commitment to producing high quality, engaging, information-rich content, because without that, all the big data tools in the world won’t help. A crucial benefit of network analysis often comes from discovering excessive relationships. The discovery can help managers develop ways to alleviate over-burdened people and decrease time-consuming connections.



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