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07.06.2015
More and more enterprises are using notification systems to handle everyday messaging, emergency notifications and mass notification.
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Text messaging to cellular devices can play an important role in these communications, but it is important for organizations to understand the limits, costs, uses and risks of text messaging.If your application requires several hundred text messages be sent at one time, the enterprise should consider using “true” SMS messages as part of the notification system strategy. SMS messages always make it into the cellular network, but may not be delivered to the cellular device for a variety of reasons.Via email, using the SMTP addressed to the cellular device’s email address.
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Using SMTP to send messages to cell phones is free, but messages sent in bulk are likely to be blocked by the carriers SPAM filters set up at SMS gateways.
When sending more than a few hundred messages at a time via SMTP, the enterprise risks messages not getting through.


Message aggregators charge upwards to five cents a message and there is a monthly cost for the Short Code.Bulk plans can be purchased for various rates driving costs per message as low as a penny each. Broadcasters should be aware that their costs to send messages are not the only costs involved with SMS. If the message recipient does not have an unlimited text plan, additional costs may apply for message receipt. If the enterprise picks up cell phone usage costs for employees, then those costs should also be factored into the budget for the notification system.Cell phones can also send and receive short email messages through the text message interface using SMTP email protocol. Notification systems using this method can send messages at no cost by the sender to cell phones. This method may be preferable for enterprise communications to smaller groups of message recipients.RisksCellular text messages are typically limited to 160 characters and use very little bandwidth compared to a voice telephone call. These characteristics make text messages more likely to get through during stressful events, but enterprises need to understand that text messages can be unreliable and should not solely depend upon them during emergencies.


Therefore, when developing a messaging strategy it is important to take a multi-media approach to notification and consider voice, email, IM and secure messaging systems. When considering campus communications the use of Public Address systems, internal phone extensions, scrolling closed circuit TV feeds, social networks and RSS feeds should also be considered.Mutare has several notification technologies enterprises can use to support communications for enterprise, emergency and mass notification including Enterprise Notification System, Text Notification System and Vital Link Secure Two-Way Communication System. Mutare develops unified communication, enterprise voice mobility, notification and self-service automation solutions. Mutare’s applications work with existing systems helping to increase revenues and lower costs.



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