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Michael Phelps produced a vintage performance to claim an astonishing 19th Olympic gold medal of his career on Sunday. The 31-year-old, who quit the sport after the 2012 Games, was back with a bang in Rio as Team USA eased to victory in the 4×100 meters freestyle relay.
Phelps, who produced a stunning second leg, has now won 23 medals in total, extending his record as the most decorated Olympian of all time. With son Boomer in attendance, Phelps did his kid proud, along with teammates Caleb Dressel, Ryan Held and Nathan Adrian.
Have you ever had those awkward moments when you are trying to explain what your business does and the most you get out of the other person is a dazed look?
If you can’t explain what makes your business stand out in 5 minutes, how can you expect to attract prospects?
The idea of unique selling points has evolved from the concept developed by American advertising executive, Rosser Reeves, who incidentally is said to have been one of the models for the Mad Men television series’ Don Draper character. The people who do business with you already have gone through some process of decision making that put you at the top of their preferred supplier list. If you ask them to help you in the context of your wanting to provide even better service and still be around for the long haul, you may be pleasantly surprised at how helpful many of them will be. A bit of web browsing will show you that too many small businesses lead with a whole lot of information about themselves and what great products or services they have — not about the customer’s needs. It’s easy enough for small businesses to get discouraged about competing with companies that are bigger, with more staff and deeper pockets.
Again, the new transparency available with social media can help us see where other companies in our field are just not getting it right.

For a solo business, I recommend finding a friend or colleague to help with the brainstorming.
We might believe we have the best company in our industry, whether in our country or globally.
And if we or our marketing people are feeling a bit daring, it would be a good idea to make sure our claims can stand scrutiny in relation to trade practices and consumer laws and regulations in the markets we are selling into. If you are looking for a UK sales and marketing company to help grow your compny then give us a call. Sales and marketing companies typically specialise in one area, perhaps they are experienced in traditional media marketing or face to face sales but do not really understand website design and SEO, or as is very often the case, online marketing people struggle with face to face sales. Our unique selling point among sales and marketing companies is our ability to offer a fully integrated service that works.
Our small business website design is a special skill, ideal for small to medium businesses wanting to establish an online presence, and as experienced search engine optimization consultants we can ensure the optimum targeted traffic for your site, business start up websites greatly benefit from this service. We offer a sales consultant service, which covers a full range of sales services, from sales training to improve the performance of an existing sales team, one-to-one sales coaching and we can provide professional sales presentations.
Contact the very best of sales and marketing companies by sending us an email or ring us on 01949 845 476. We will put together an affordable package to suit your needs with affordable monthly payments, so no matter the size of your company or organisation, do it today! We’ve already got Black Caviar or Makybe Diva as unique horses — unicorns are not required. Keep the enquiry short and simple, and let them know you will share with them the results of your survey.

Using Twitter, Facebook, LinkedIn Groups and other social networking platforms just to listen — as distinct from promoting and engaging — can be a valuable investment to help you develop your unique selling points. But those companies may not be getting it right, may become complacent, or may be falling down on customer service. When we know we have the ability, the resources and track record to be able to bridge that performance gap, we have another unique selling point to add.
Australian business expert Peter Switzer has an article on this, Choose your USP carefully: it’s short, to the point and well worth the read.
We have decades of experience and un-rivalled skills in the traditional sales consultant business and to compliment those skills we have the technical ability to develop attractive website design with the all important search engine optimization. Sales and Marketing companies should provide their clients with measurable results and value for money. We offer an extremely professional uk sales advocacy service, acting as the UK sales presence for overseas companies.
Our unique proposition among sales and marketing companies is that we offer a fully integrated, bespoke service combining both new and traditional media, focused entirely on providing the targeted, measurable results our clients seek. Our clients include all sizes of companies from small and new start up businesses, to larger well established corporations. We are unique among sales and marketing companies, offering packages tailored to our clients needs and budgets.

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