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In a nutshell, responsive web design is a way to make a website look and behave correctly on every device you could use to access it – desktop, smartphone, tablets and more. Ten years ago most people only accessed the internet through a standard computer or laptop.
Responsive web design is the web design answer to a growing world of devices that span all shapes and sizes.
When it’s done right responsive design is a beautiful thing that increases engagement due to ease of use. In desktop websites for many businesses it’s crucial to have your address and a map embedded in your site so that people can find you. The second piece is one or more CSS documents which apply design and style to the framework the HTML lays out. One defines the look on a desktop site, another defines the look on tablets and a third defines the look on a mobile phone. Anyone building a website in today’s market needs to strongly consider using a responsive site to keep up with the devices their visitors using. Well, it is that time of year where we start to reflect on the past year and look forward to the new year. We’re bringing Momentum to New York: our newest event, showcasing only the best speakers and startups. With just days until we ring in the new year, let’s go out on a limb and make some predictions for 2013, shall we?
My prediction is more attention will be made earlier in a website design project to ensure that the responsiveness of the site is based on the design and not the vast variety of devices out there. Web designers and developers are always focusing on the weight of things such as images and Javascript when they start building their websites.
Also, typography and layouts that are based on content are inherently easier to make responsive than really complicated layouts with different types of images and JavaScripts. There has been some recent discussion about how Apple’s skeuomorphism is out the door, even as much as Apple questioning its own design decisions. Since Apple is looking toward other design aesthetics, wait for others to follow suit as well.
This goes against my prediction above about typography being used more than images due to the site weight. We are seeing more and more websites using large images as visuals on their home pages, and I don’t see this slowing down any time soon. This includes further expansion of social single sign-on, “pay by tweet” or “pay by status” sharing, exploring other types of social media based on website content (such as Instagram for news sites or Pinterest for artists and designers), and even more advertising on social networks.
Color trends come and go faster than anything, but look for the use of more subdued or calmer color schemes as new websites make their way to the Web.
Even though there is a push to make websites work on all devices, including mobile ones, certain websites seem to work better when they are used through their own app. The movement from mobile browsing on certain sites to apps that will serve the same content will become accelerated in 2013 as more and more people are using their phone for everything. Along with content staying on top, more focus will be made on creating high-quality content. Owner and Creative Director of January Creative in Nashville, Tennessee, Amber has been a self-employed graphic and web designer for over eight years, starting early in her collegiate career.
Are you thinking about getting a new website design, modifying your existing site, or updating the template to make it responsive (mobile friendly)?
For years websites were developed to look good on these screens and no thought was given to any other shapes or sizes.
The goal is to make one beautiful website that is easy to use and takes advantage all the features available regardless of your device.
When it’s done right it goes beyond just showing the same content in a different sized screen and instead adds functionality and strips away unnecessary content. These two people are unlikely to want the same sort of house simply because living in a house that’s built to accommodate the needs of a seven-foot-tall person will leave the four-foot-tall person struggling and vice versa. A responsive webpage is usually built in two pieces: First is an HTML document which contains code that defines what should show up in the site and the general order it should show up in.

The CSS might make things sit next to one another when viewed on a desktop site but sit on top of one another when viewed on a phone. In theory one could add a fourth to say what to do when someone shows up using Google Glass or a smartwatch. The good news is that responsive web design is becoming more and more common through powerful website building platforms such as DudaOne. When he's not helping you make the perfect website you might find him cooking to the sounds of Iggy Pop or piecing apart the newest tech he can get his hands on. In 2012 we have seen several new trends appear in web design, one of the most notable being the rise of responsive design.
It should be no surprise that responsive web design is here to stay, so why do I predict it as a trend in 2013? The idea of forgetting about the size of devices will help drive better responsive design, so we will start seeing websites designed with breakpoints of all types.
As the last couple of years have seen the first breakthroughs in web type in a very long time, this combination will inevitably drive the increased usage of typography as the central element in website design.
As an added bonus, don’t be surprised to see more inventive ways of typography being displayed on websites either. Bringing in items from the past to provide cues in new technologies doesn’t help us advance in the way we think. We already see major companies creating their own design methodologies, such as Microsoft’s Metro, so I predict that companies will look toward the way they think for design inspiration and less toward what the big dogs are doing (i.e.
While sharing buttons at the end of articles is very old news, I predict the use of deeper integration with social media networks on websites to explode in 2013. This is already evident in some websites launched in the last few months, such as PayPal’s home page redesign.
However, desaturated and light colors will more than likely dominate the color palettes of new websites and mobile apps.
Twitter, Facebook, Pinterest, etc are all examples of such websites where their apps are much better than their mobile browsing experience. Give Facebook’s mobile site a run and then compare it to the native iOS app — there’s just no comparison. Writing, designing, publishing and sharing will help content keep its crown, while responsive design will be responsible for the delivery.
Amber has a unique passion for not only all things design, but all things business as well. Website design is a creative art; there are many moving pieces that must come together in an aesthetically pleasing way. I can’t tell you how many countless hours I spent in the early years of my business trying to figure certain technological tasks out on my own.
Technology Savviness: Your website designer will be trained very specifically on what needs to happen on the back end of your website based on what you’d like your end result to be (CSS, coding, plugins, integrated applications, server requirements for the amount of files you’ll need to store…and the list goes on and on). Creativity: Even if you consider yourself creative, you may have some technical restrictions that don’t allow you to move things around in an aesthetically pleasing way.
Integrations: Your website designer will be able to recommend and the best plugins to help you function more seamlessly and integrate your various pieces of technology so the systems feed each other information very cohesively.
Instead of just a computer you can now access websites from phones, tablets, game systems, internet connected TVs and the list just keeps getting longer.
The best solution would be if the house could transform to fit the user, making the shelves more reachable for a shorter person, making the doors and shower taller for a tall person. In contrast, on a tablet or a mobile phone you’re better served with a button that leads to a map in your favorite mapping and GPS app. If you want a block of text you would announce that and say what’s inside it with HTML, if you want an image inside it or after it, that’s also HTML. CSS can round corners, change colors, create transitional effects, it can even hide completely unnecessary content on one view or another. These tools allow for completely customized versions of the same information on different devices, and even allows for information that shows up exclusively on one device or another. This takes the coding out of the equation and lets you simply drag and drop elements into your website.

It’s bad for the SEO of a site, many mobile devices don’t support it (I’m looking at you, Apple), and it is a pain to update (it crashes my browser all the time, what about you?).
With so much negative attention surrounding Flash, fewer designers and developers are going to use it which will make those who want the technology less and less able to hire someone to do it. For instance, we don’t need a visual of a bookshelf with books on it to know that we are about to read an ebook.
These same websites are also keeping bandwidth and data usage in mind by only serving large images to those with large screens.
Responsive web design and a clean design aesthetic (with the new Myspace leading the way) are both factors. These white space heavy designs lend an air of gravitas, and who doesn’t want their website to make them seem professional and knowledgeable? Also, it is safe to add that the use of whites, grays, and blacks will be used more as the primary colors in a design than actual hues.
What will keep content on top is the increasing need to be able to access any content anywhere you are. It’s all in the family when you think about responsive web design, content, and social media, a family which will dominate in 2013. Freelancing as a student gave Amber an opportunity to write a student freelancing book, appropriately named Students Freelancing 101: A Start to Finish Course to Becoming a Student Freelancing, to help other students who want to start freelancing.
There are many factors to consider, and I’ll walk you through some items to ensure you have the highest success rate possible. The time and energy vested in doing tasks I wasn’t naturally awesome at ultimately resulted with me being flustered and having tons of non-billable hours as I muddled through a technological headache. Your website designer will be able to show you a variety of layouts, color schemes, templates, font types, and more, which go beyond your capabilities. For instance, your email marketing software, customer relationship management tool, SEO plugins, etc. Expect the duration of this project to span a few weeks up to a few months, depending on schedules, preparedness, and number of changes. Obatala deals with mind, intellect and creative energy – all necessary components that should emanate from your website. Obviously this is wildly impractical to implement with houses but it’s exactly what we can do in responsive web design. Not only does this save space, but it also lets your visitors find their way to you without missing a beat.
If you’re building a standard old website you might only make one CSS document which will define how the HTML should look on a computer, but in a responsive site you make multiple. By creating a strong but simple basic layout in the HTML you give yourself a sort of template that is then translated and shaped by the CSS to create multiple unique views that are optimized for the various screen types you might run into.
It’s a straightforward way to build a responsive website in a way that plans for the future of the business by considering the future behavior of your visitors. For instance, the start of 2012 brought the idea of responsive design catering to breakpoints per device.
We can give responsive web design a big pat on the back for keeping content where it belongs: priority #1.
You’ll need to be prepared to explain what emotions you want your website to evoke, ideal color scheme, ideal images, and how many pages you need. To build a truly responsive website you need to think about what a person needs when they find you on a desktop computer versus on a tablet versus on a mobile phone; and address each in turn with a great design.
It keeps your site looking great no matter what new devices those visitors end up adopting. When new devices hit the market such as the iPad mini, this idea was challenged, leaving us with the idea that the breakpoints should be made when the design falls apart instead.
For those of you who own Grasping the Root of Divine Power, reference pages 145 – 146 to learn more about Obatala and an oriki.

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