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28.08.2014
You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy.
Update reader on what their last donation achieved – Research shows that telling donors what their last donation achieved before asking for another gift is the key holding onto your donors and moving them up the donor pyramid.
Focus on a specific program or initiative – Organizations that have multiple project areas may be inclined to include information about everything they do in one letter, but this is a mistake.
Explain the cause – You want to leave people with the impression that it is absolutely critical that you continue to do what you do. Suggest donation amounts and what it will achieve – You should list suggested donation amounts that are appropriate for the particular donor. Detail the consequences of not acting – In order to show the donor that their donation is important, you may also want to state the impact of not acting. Tell them again why their contribution is so important – You may also want to reinforce here why you need their help and what are the consequences of not acting.
Only send a fundraising letter after a thank you letter – A fundraising letter that is received before an appropriate thank you letter, will not be very well received. Choose your audience – Before you even begin to write a fundraising letter, you have to chose your audience.
Make it a package – Always include a stamped return envelope and a reply card to make it as easy as possible to donate. Make it authentic – Be sure to use a real signature from someone of importance in the organization and whom people will recognize.
Suggest appropriate gift amounts – Targeting fundraising letters depending on past giving patterns is incredibly important since you need to be able to recommend appropriate gift amounts. Sumac non-profit software is an easy-to-use, affordable CRM solution that can be customized to meet the needs of any non-profit. To see our content at its best we recommend upgrading if you wish to continue using IE or using another browser such as Firefox, Safari or Google Chrome.


It’s an ordinary work day for Kate Broughton, who is sticking bird seeds on to greetings cards from her home in West Yorkshire village, Otley. She had taken the bookselling job after graduating in textile design from Nottingham, and began by selling cards and nail transfer stickers at fairs during her spare time.
Let your kids be in charge and show them how to prepare these healthy, easy back to school breakfast recipes.
Let the kids make scrambled eggs in the microwave with a little milk and even some shredded cheese. French toast works well in the microwave, just whisk eggs in a bowl with milk, then add the bread and microwave for a few seconds until cooked through. Another good option is to make a big batch of pancakes ahead of time and simply warm them in the microwave for a few seconds and top with jam or syrup. And if your kids are old enough, show them how to safely (and neatly) use a blender and they can combine low-fat milk, a banana, some ice and peanut butter in a blender and create a filling and healthy protein shake. You can make your own homemade pop tarts with whole wheat English muffins or pita bread, nutella, peanut butter, or any other nut butter, any flavor jam or fresh fruit slices. In this article you will find specific advice on how to craft each of the three major parts of a fundraising letter, an example letter, and tips to help guide you.
In their eyes, it means the letter was intended for them, not just some supporter, so it makes them pay attention.
Telling a story and creating a scene is one of the most successful ways to get your message across.
In order to do that, you need to show that there is a need and that your organization is critical in effectively addressing that need. It subtly assumes that they will contribute to the cause and shows that you have faith in them to do the right thing. Therefore, always send a thank you letter after every single donation and within a couple of days if possible.


The reply card should list gift options and also include a blank space so they can enter a different amount.
For instance, if someone usually donates $20, you might want to suggest $20, $50 and $100 and if someone usually donates $100, you might want to suggest $100, $200 and $500. You can finish blow drying your hair and teach them healthy habits that will last a lifetime.
Make it a heartier breakfast by mixing plain Greek yogurt with granola, dried fruit like raisins, and a drizzle of honey. Scramble eggs in the microwave then place on an English muffin and top with cheese and low-fat turkey bacon then toast in a toaster oven.
You can automatically personalize fundraising letters with donor information like name, address, salutation, and donation history. It gives the reader a glimpse into your world and reminds them why your mission is so important. Instead, focus on a particular project or theme and provide details and stories to make it real for the reader.
While a fundraising letter is a good place to reinforce your appreciation, it does not replace the need for a thank you letter. If the message focuses too much on negative impacts, it will be a downer and will be much less effective. After all, donors giving $50 gifts will be interested in different information than donors making $5000 gifts. I illustrate the front of the cards with robins and staple a handful of seeds inside which you can see through the front of the cards,” she said.



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