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Contributor Joel Klettke walks us through how to plan, conduct and publish expert interviews. To help you get it right and make the most of your interview, I’m going to walk through the steps of planning, executing and publishing expert interviews, with some actionable ideas you can put to use immediately. What information does your audience want most? Jot down a few hot-button topics, statistics or bits of advice you know your audience would love to hear. How will you use the expert responses? Sometimes, expert interviews are the content itself. Long, comprehensive posts have been written about outreach, and I won’t rehash every best practice here. The secret to a great interview is the legwork that comes long before you speak to the expert at all. Interviewers often try to shape the interview to get experts to say very particular things. Yes, you need to have a goal for the piece and an idea of the information your audience is hoping to gain from the interview. Contrary to popular opinion, there IS such thing as a stupid question, and they come when you have no idea about the subject you’re investigating.
Interviewing an expert is not the time to be looking for basic definitions or probing them for statistics you could have found somewhere else. Building rapport and creating a comfortable atmosphere is hugely important to an interview. You can impress experts by quoting things they’ve said in the past, researching their position on an issue or making note of some of their accomplishments in the field. When you get into the interview, you don’t just want to rattle off questions one by one. Email is by far the most convenient way to conduct an interview, especially when conducting a whole bunch at once. You miss out on body language and tone. Much of communication and relationship building comes from how something is said, not just what is said. If you absolutely MUST use email for first contact, consider using the phone to follow up and ask additional questions. No matter how fast your note-taking hands are, the last thing you want to be doing during an interview is frantically jotting down notes instead of actively listening to their responses. And no matter how good your memory, you will definitely forget parts of what they said, or how they said them. Your job is to guide and participate in the conversation, not chirp your list of questions and listen to them monologue. But don’t be afraid to abandon the script when new or interesting information presents itself.
Often when putting together your piece, you’ll come across a quote or question you wish you had clarity on. Expert interviews can be intimidating, but with some preparation, a keen ear and a willingness to engage on a more personal level, you can make them an integral part of your brand publishing efforts and put out some golden insights nobody else has access to.
Like you said, people lose sight that an interview is super important; a conversation and exchange of information that can make or break a piece – and change your life! Sign up to get occasional updates from iAcquire with company news and insights from around the industry. As Benjamin Franklin famously quoted, “He that falls in love with himself will have no rivals”, narcissism aka toxic selfishness is one of the most sabotaging traits. So the candidate appeared superb on papers, had MBA from a reputed university and holds work experience from a reputed company. Narcissists perceive the world through the lens of “me” and yet are easily able to fetch jobs and climb high with the sheer ability of selling themselves to employers. HR managers ought to devise multiple interview rounds and allow peers and staff personnel to interview the candidates.
For more such human resource management and recruitment articles, feel free to visit our blog here. If the company or interviewer tells you specifically that you can dress casual for the interview, then it would be okay to come business casual. You should also take a folder or professional looking notebook that has some paper to take notes, a pen, and 3 copies of your resume. Another great way to find out what to ask is to simply listen to what the interviewer says. Under the category of being prepared and listening, we should also mention to turn your phone off or leave it in the car.
Interviewers and companies always want to hire people that work well as part of a team and work well with others.
While you want to show your best self, you still need to be yourself in order to interview well. If you make a good first impression, come prepared, and be yourself during the process you will maximize your potential to ace the interview. First impressions are important, especially when you might only have five minutes to give off the best first look you can.

Although you should get spiffed up for your interview, you should not go overboard with it.
While flashy colors may be fun for a night out with your friends, an employer may not think the same. You may like to support your favorite sports company or show off a cool graphic on the front of your shirt, but it’s best to stay away from clothing more suited for casual wear.
Your employer may literally turn their nose up at you if you forget to freshen up before an interview. This why body language becomes a vital part of communication and it is important to ensure that you are displaying the right signals. The greatest benefit of being aware of your own body language is that it allows you to read the body language of others. In the first part of his English lesson you will learn how to dress for a formal business interview and also dressing for a casual job interview. To print the lesson on how to dress for a job interview right click on a white space and choose print. We create content that powers your business, and develop strategies that forge the road ahead. Before you contact the people you want to interview, you need to know exactly what you’re asking them for. Other times, the interviews will be used within the content to support an argument, introduce an idea or supplement a section. These people are in high demand and have a keen sense of when they’re being fed a robotic message. This will force contacts to check their calendar, and if they are busy, they can then propose another time they aren’t. They’ve got the story pre-planned in their minds and instead of treating an interview like a fact-finding session, it becomes a sort of game to see how they can get their interviewees to agree with their point of view.
Take the time to fully understand the issue and the angles you’re investigating so that you can hold a conversation without sounding like a redneck at a knitting convention.
Your goal is to come up with questions that invite your expert to expand on what you’re asking.
You need to be prepared to be fluid with the conversation and to ask the things that get to the heart of the matter. Arrange questions in a way that allows experts to build on their answers to your previous questions.
From here, it’s all about how you conduct yourself and control the flow of the interview.
When you provide a strict set of questions, you can miss out on huge opportunities to build rapport and investigate responses. It can be a bit insulting to feel like an interviewer has simply asked you to write their piece for them.
Experts may be overly brief in their answers or put off responding because they feel it’s too much work. You can use your email questions as a means of getting the expert thinking, then quickly circle back to delve a little bit deeper. You need a complete record you can play back to get the truest sense of the conversation you had to avoid putting words in their mouth. It’s this candid, unscripted feedback that can make for the best stories and most unique angles.
There’s something awful about asking a question and listening to static as the expert ponders your question. Make sure you ask your experts permission to contact them for some clarity; virtually all will agree to this. When you look back at what are considered the best interviews ever, the most compelling, poignant elements ALWAYS come about through silence.
Thus, interviewers should ask candidates to describe about achievements of team that they have worked with.
Reason being, narcissists often tend to subtly criticise their former employers or are out on job hunt seeking new challenges. Now you need to know how to interview well so you don’t let a great opportunity pass you by. You could be the best candidate around, but if you are sloppily dressed you may be ruled out within a few seconds. Have a concise answer that doesn’t sound rehearsed, but tells your story about honors in school, community involvement, reliability, etc. A vital part of your interview is your appearance and dress in order to give an impressive presentation.
If you’re applying for a job behind the grill at Burger King, a tuxedo and suit vest might be a stretch.
Try to shy away from bright and extravagant outfits, and more toward practical dress wear, such as a conservative dress. With a graphic, you don’t want to offend your employer in any way, or give the impression you didn’t prepare for this interview.

Generally speaking, the way a person feels at a certain time is likely to be reflected in the gestures, posture and expressions they use.
You can click on the printer icon just below and to the right of the contact us menu button at the top of the page or copy and paste the part of the exercise you want onto a word document and then print onto some paper. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Stroke their egos, show real interest and offer a way to contact you in person—preferably a phone number to prove you’re a real person. Look for a different angle or a way to surprise them; in-demand experts love when an interview feels like something new instead of a rehash of past engagements.
Matters of opinion, accounts of past events or even presenting an alternative viewpoint for their commentary are all ways to get them to offer meaningful answers instead of binary responses.
Group the questions you’ve prepared in a way that inspires a natural flow of conversation.
And mentally, learn to treat an interview like a discussion on a topic instead of a Q&A period. I also consulted with deans and professors at the University of Georgia, as a post-grad, asking them what I could do to take my interviewing skills over the top. Great reporters become comfortable in this area of discomfort, in much the same way as the best content strategists develop a comfort in working with the squishiest areas of content. This has been a thing of concern for talent acquisition experts and human resource personnel since ages. However, when asked for references from past employers, the candidate simply begins to dither. Often, HR managers fail to ask about the employer’s side of story pertaining to challenges encountered.
Whilst they might stay calm through the remaining interviews, but you need to watch out for signs of impatience or edginess here.
The good news is, the key to putting your best foot forward in an interview is not that difficult.
When in doubt, you should wear at least a shirt and tie for guys and a professional dress or suit for ladies. Your phone vibrating in your pocket or purse still makes noise and can be distracting to you and the interviewer. To that end, you should expect to hear questions that as you to tell a story about when you went above and beyond for the team.
Get a good night sleep before your interview and do you best to calm your nerves and appear as confident as possible. If the listener isn't responding one must try and change the topic without losing the listeners focus.
This involves speaking with open palms, maintaining eye contact and pointing your body towards the speaker. If you find that business casual was all that was required, most interviewers will be impressed by the fact that you took the interview serious enough to get dressed up.
Asking questions in return is expected and is a reflection on you and how well you prepared.
While it sounds basic, listening attentively is essentially in the recipe for how to interview well. You need to have your full attention focused on the interview and can’t afford distractions. On the opposite side they may ask about a time you had a conflict with a teammate and how you resolved it. By displaying these behaviors, it allows others to feel comfortable when speaking to you and also suggests that you are open to hearing new ideas. This shall help you get behind the toxic-selfishness trait of the candidate or hidden narcissist lurking behind that dazzling face in front of you. On the other hand, if a suit was expected and you show up in khaki pants, your odds of getting that job are virtually non-existent.
The Fiscal Times said “One hiring manager in Manhattan says she sees this often – and she’s always amazed when she does.
If you walk into the interview blindly, you may skip right over some critical piece of information until it is too late.
Avoid strong colognes or perfumes because you want to be remembered for you credentials and skills, rather than your scent. Either way it is better to have a genuine experience so you can feel good about the result.

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