Crises spread rapidly whether they start online or offline so your communication must be speedy, too.
62 percent of those surveyed plan to use social media to gather information during a crisis. 40 percent of organizations have a specific strategy in place for using social during a crisis. They can happen to anyone, anywhere and anytime, so all organizations must be prepared in the event that a crisis spreads.

Develop your plan with the free “How to Plan and Manage Crisis Communication in a Social World” white paper today! 58 percent say mobile technologies are absolutely vital to carry out crisis communication plans. Monitor social media to keep an eye on public sentiment and get ahead of a crisis before it starts.
Having a crisis communication plan in place will help your brand weather the worst crises and come out on top.

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