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Covering all types of media challenge, the programme will also develop the communication skills of senior executives and build the right pathway for your organisation to plan media response to a crisis and, crucially, ensure the same key messages are being delivered internally. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios. When a crisis strikes, take 30 seconds to scan this list to remind yourself – and your freaked-out boss – about the seven larger truths of a crisis.
You Will Suffer In The Short-Term: You will probably suffer when a crisis strikes, at least in the short-term.


Organizations that communicate immediately have a much greater chance of becoming the media’s main source for information during the crisis. Especially in the early hours of a crisis, align your communications – and actions – to human safety and victims’ needs. But trying to bury negative parts of the story often extends the crisis and makes it worse. The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview is available in paperback, for Kindle, and iPad. When handled well, crises can ultimately enhance an organization’s reputation, increase its stakeholder loyalty, and add to its bottom line.


A good crisis response should be aligned to the concerns of your organization’s stakeholders and shouldn’t rely solely on a mere recitation of facts.



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