Clarity matters in complex corporate communication: unclear strategy communication leads to misaligned actions, unclear customer communication leads to unsatisfied clients, unclear risk communication leads to misunderstood threats, unclear crisis communication leads to reputation damage. The study is the result of a joint effort with AXA, Swisscom, Grayling, and the Global Alliance for PR and Communication Management.


The University of St.Gallen's =mcm institute and the Global Alliance for PR and Communication Management have conducted a study on how to make complex corporate communication messages clear - and this in a systematic manner.





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Comments

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