You can use this Business Continuity Plan Template (48 page Word, 12 Excel spreadsheets, with its free Business Impact Analysis, and Damage Assessment Report templates to recover quickly and effectively from an unforeseen disaster or emergency. How do I recover from a disaster and restore the organization to normal business operations after a risk has occurred. This BCP provides templates, checklist, forms, and guidelines that cover all functions required in Business Continuity Planning.
These Excel Worksheets support mapping critical functions and ranking risks in a clear and straightforward manner. A Model Emergency Response Plan focused on occupant safety - suitable for organizations, businesses, buildings or facilities. A Model Business Continuity Plan focused on critical functions - suitable for organizations, businesses, buildings or facilities. The Excel Workbook provides a robust framework and a flexible template within which you can easily edit performance criteria and adjust performance level requirements. An example tailored to reflect the performance criteria for Business Continuity Plans stipulated in the Business Continuity Standard BS 25999. This section provides techniques for estimating market demand and supply for selected retail and service business categories. In this section we focus on those retail and service businesses that commonly have a storefronts in downtown and business districts. To help you with the quantitative aspects of this process, this section provides various tools, ranging from simple to complex, that can be conducted for one or multiple business categories. Demand: In market analysis, demand is the amount of a good or service required to fulfill the needs of customers in your area.
The threshold analysis approach provides a measure of the number of businesses within a particular NAICS category that could be supported in a community based simply on its population.
While thresholds greatly over simplify the analysis of market potential, they are straightforward and easy-to-understand measures of demand. A modified and more precise application of threshold analysis can be used to measure the potential over or under supply of businesses in downtown districts. This method for determining market potential estimates total demand for retail and services businesses in a trade area based on historic customer spending patterns. Findings from business owner surveys, consumer surveys, and focus group sessions that include questions about non-local market segments can provide valuable insight regarding non-local demand. In a market analysis, supply is the amount of a good or service available in the marketplace. The simplest method for building your inventory is to purchase a list of businesses from a national data provider. Step 3 reconciles information gathered in the first two steps in an effort to identify realistic business expansion and recruitment opportunities. Realistic expectations are important so that business development initiatives lead to achievable outcomes. Your recommendations should highlight business categories that promote a vibrant mix in the district, complement existing businesses, and offer reasonable evidence that an expanded or recruited business will have opportunity for success.
While thresholds oversimplify the analysis of market potential, they are straightforward and easy-to-understand measures of demand. The industry codes used to identify retailers and service providers only reflect the primary source of business sales and do not take into consideration any secondary product lines.
You can conduct retail and service business mix analysis by comparing your downtown with either the Wisconsin data, or alternatively, selected downtowns.
You can use the Worksheet for Analyzing Your Downtown to summarize the number of businesses by retail or service category, for your downtown and the corresponding average for comparison cities and villages.
As an alternative to the Wisconsin business mix data, you can compare your downtown to a selected sample of economically vibrant peer downtowns.


Before gathering data on the number and possibly sales of businesses, establish geographic rings around the center of each downtown. You can use the Worksheet for Analyzing Your Downtown to summarize the number of businesses by retail or service category.
To use the downloadable Trade Area Gap Analysis Calculator (MS Excel Workbook), you need to collect and enter some basic information about your community in an Assumptions worksheet within the Excel Workbook.
Estimate how many businesses, by NAICS code, are in your trade area and record in column C of the Assumptions Worksheet. Business owners can then take a close look to see if they stock a full range of products in the merchandise category with a strong pull factor.
A list of businesses in each trade area, including the business type and estimated annual sales (typically obtained through a private data source such as InfoUSA). A geographic information system (GIS) is an excellent way to illustrate and analyze the geographic distributions of retail demand and supply, which is vital to understanding the market.
To map supply, a GIS can use business addresses and plot existing retail locations in a given NAICS retail category.
About the Toolbox and this SectionThe 2011 update of the Downtown and Business District Market Analysis toolbox is a result of a collaborative effort involving staff and educators from University of Minnesota Extension, Ohio State University Extension, and University of Wisconsin Extension. Profitable retail and service businesses at street level are essential in creating an economically healthy downtown. The Microsoft Excel Worksheets record achievement in an easy to use manner that allows self assessment within a framework of provided evidence (detailed against each criterion). It examines business opportunities in terms of number of businesses the market could bear, total sales, and square feet of occupied business space. You have learned it is imperative to fill vacancies with viable businesses and to give residents access to necessary retail goods and services. A quantitative demand and supply comparison is important because it helps put numbers behind your analysis and gives you some measures to support your business development activities.
Thresholds are typically calculated by dividing the population of the state or country by the number of businesses in the state or country.
They are especially useful in a first-pass attempt to identify possible opportunities for business expansion or recruitment.
In addition, some communities conduct research specific to these market segments such as visitor intercept surveys, second-home owner geo-demographics analyses of their place of origin, and in-commuter paycheck surveys. To analyze supply, a database of existing businesses must be constructed for each store category examined.
For purposes of this toolbox, these opportunities are identified as specific business categories where demand exceeds supply.
The Retail and Service Business Opportunities Worksheet that follows can be used to summarize your analysis for each of the business categories being studied. The purpose here is to determine if demand significantly exceeds supply, a signal that there may be business development opportunities. This information may come from surveys, focus groups, or demographic and lifestyle analyses. Examples of similar businesses that are successfully operating in other downtowns may be helpful. They are especially useful in an initial attempt to identify possible opportunities for business expansion or recruitment. Community attractions, seasonal population, and a regional market draw all have an impact on the types of retail and service businesses that are located in a community. This step can be repeated and columns added for each comparative downtown to create a business mix comparison table.
Sales Per Capita is equal to the total employer and non-employer sales in each business category (according to the 2007 U.S.


Store is equal to total employer and non-employer sales in each business category (according to the 2007 U.S. Understanding market performance will help local leaders and development practitioners foster a more conducive environment for retail business development.
These tools are not intended to be used in the measurement of specific business or real estate demand and supply analyses, but they are intended to gauge the overall economic health surrounding the business district. You want to support your work with data and solid analysis to help ensure the success of these businesses. However, as the analysis is as much an art as a science, your study must also consider numerous qualitative factors. The database of NAICS store categories should include all of the retail businesses within the trade area (the geographic area that was used to calculate demand).
Purchasing a list can be expensive depending on the number of businesses in your trade area. Use findings from business owner surveys, consumer surveys, and focus group sections of the toolbox. If there is a significant amount of unmet demand, there may be opportunities for existing businesses to expand or for the community to recruit new businesses. It is important to step back from the analysis and ask if your recommendations are based on actual consumer behavior and business location practices. The Innovative Downtown Business Online Clearinghouse provides examples of specific stores that have been recognized as generators of traffic to their respective downtowns. While doing so, record the number and types of businesses on a clipboard or hand-held device. This also becomes a base for further market analysis that will help current and future business operators make more informed decisions. You can also use this calculation for non-retail businesses, such as restaurants or repair shops. If these gaps occur in or near a downtown or other business district, the maps could reveal opportunities for new retailers. The following chart illustrates factors that go into an evaluation of retail and service business opportunities. The supply analysis must recognize that downtown may not be the ideal location for all store categories. Business development opportunities also may exist in areas where supply is greater than demand, but special conditions offer potential. This method is the most labor intensive but provides first-hand, visual information on the retail character of the business districts. This is because of disclosure issues for business categories that have one or few business establishments in a geographic area. Potential sales are a function of population, income, and known regional demand in particular business categories. Nevertheless, for certain categories, a demand and supply analysis by product type may be appropriate. Market potential can express demand in total sales, number of businesses, or square feet of retail space (also known as gross leasable area, or GLA).
Further, the data may not be sufficiently accurate as there are often errors in store category coding, location, business status, etc. The table provides the average number of businesses and combined sales within each of the three rings (buffers) for cities and villages with 5,000 to 10,000 residents.



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