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National automobile dealers association nada, Nada's primary mission as the voice of the dealer is to advocate on behalf of dealers before congress the federal government manufacturers the media and the public.. New car prices car book values nadaguides, Latest new car prices deals used car values dealer quotes & cpo values. The battle between Tesla Motors, which sells its electric cars directly to customers over the Internet, and the nation's car dealers--which want to make that practice illegal--has raged for four years.
Now, it seems to be starting to breed a wider conversation about the role of franchised dealers. The argument against Tesla's direct-sales model rests on existing laws in many states that require cars to be sold by a third party. After nearly five years of quiet lobbying by state dealer bodies, the car dealers' national trade organization joined in this summer with a public campaign describing the consumer benefits of the laws that make Tesla's sales model illegal.
The National Auto Dealers Association (NADA) launched its Get The Facts campaign--complete with a website and video--earlier this year to extol the virtues of franchised dealerships.

This latest marketing piece echoes the perky style of the previous video--with brightly-colored cartoon dealerships peddling cute small hatchbacks--but this time the message is all about why negotiating is good for buyers.
The NADA video claims that manufacturers' suggested retail prices (MSRPs) that really are only suggested allow customers to get a better deal among competing dealerships selling the same car. According to the trade group's narrative, dealers are incentivized to get cars off their lots as quickly as possible to avoid interest on the loans used to purchase them from a manufacturer from accumulating. The only thing dealers have to lure customers away from local competitors, the video claims, is their ability to lower prices.
A statistical majority of buyers feel they're at a disadvantage when negotiating with salespeople who sell many cars a month and whose job it is to produce maximum profit from each sale. While NADA's campaign may put a friendly face on this process--omitting the ongoing legal battles against Tesla in various states--it may also have unintended consequences. Most Americans don't know that dealers have made it illegal for a car company to sell them a car.

By highlighting that possibility, even as a negative, dealers run the risk of raising public awareness of that issue.
Whether newly-enlightened car buyers will come down on the side of franchised dealers or Tesla and its supporters remains to be determined. The caption for this ad is 'When they take away your right to drive, they take away a lot more' The ad is in good overall condition, with a light center crease.

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04.04.2016 admin

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