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Defining your target market in terms of demographics, interests, etc is the first step to understanding how to reach potential customers and grow your business.
On line shopping is becoming more and more prevalent and the number of people that shop and purchase online is growing rapidly.
As more and more people turn to the Internet to make purchasing decisions, many look at on line reviews to get information on businesses they are considering buying from.
Non-internet related marketing can be very effective and depending on the target audience may be the best way to reach prospective customers.
Get the latest tips and best practices for running your auto repair shop or tire shop with our monthly newsletter. Chances are that potential customers will review your company web site at some point during the decision making process. Activities such as putting business cards or flyers in the windows of cars that are of the type you specialize in or that have worn tires for example can be a very good way to let people know you’re there.

What do they consider to be the most important issues when looking for a service provider, and where do they look to find them.
Positive reviews are an excellent way to attract business and happy customers should be encouraged to post positive reviews online. Coupon mailers and advertising in newspapers and other printed publications can also be effective means of attracting prospective customers. Need recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation. Negative reviews may occur and the best way to handle them is to respond in a positive way ‘Thanks for bringing this to our attention – we’ll be taking corrective actions in this area.’ Also, contacting the person who posted the negative review and offering to repair the relationship is always a good response. Delivering the right message in the right place requires knowing what is important to your target market. Knowing how the people in your target market approach these different phases of the purchase decision making process will help you to do a better job of reaching them.

A web site can serve a number of purposes and there are very specific characteristics that will make a website more or less effective.
But in relation to the topic of this discussion – reaching your target market – the website should answer the questions that your target audience will ask. Although many of the concepts involved in making purchasing decisions apply to both new and existing customers the focus of this writing is on earning new customers.

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21.03.2014 admin

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