GreenBook Blog provides original insight into the challenges faced by the market research industry today. Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI. In a heavily-attended presentation, Jonathan Gordon from McKinsey & Company offered to give his reflections on where marketing is and the continual search for it’s ROI. Making the light hearted comparison that every person on the planet could be gifted a iPod Nano for the $1 Trillion spent on Marketing, Gordon focused on the actionable marketing spend targeted to consumers of approx.. As Executive Vice President, David oversees all revenue and customer operations, as well as marketing and partnerships for pureprofile.
David holds an MBA from the Sydney Business School and a Honors degree in Biology from the University of Western Ontario, both of which were awarded with distinction. A new resident of San Francisco and despite living in Sydney for the past eight years, David has very much retained his Canadian accent and sense of humour, eh. If you’re new to this whole Online Business, Internet Marketing, and simply making money online from the comfort of your own home type of thing, Then you have come to the right place, I can help you make money online but first I have a very important question for you. It wasn’t until one day when I took a serious look at my online income and compared to the full time job income that I noticed I was actually making about the same and some months in a little more than my 9 to 5 job.
I was a Corrections Deputy and worked in a Tri-County jail in The Dalles Oregon for thirteen years. Now in 2013 I was working full time as a Corrections Deputy and part time online but to be perfectly honest with you, the choice to give up my full time job was actually a very scary thought, I knew I didn’t like my job but at the same time I had three kids and a wife to think about and take care of. On May 17, 2013 I walked into my workplace with my uniform, belt, and badge in hand and gave them over to my captain. So now you know why I decided to quit my job and work full time online but only you can really answer that question for yourself. Now I want to show you step by step how to create your very simple blog in less than five minutes.
It is quite common to read that “Social media marketing is the future” on marketing forums. The truth is, like any other form of marketing, social media is not just something you can try “for a day or two”, and expect to see results.
You can also completely replace one of your marketing outlets completely with social media. Once you know your target audience, you can offer them something that they really want, and communicate the benefits of your product in their jargon. Just to illustrate this point: A 23 year-old male interested in gaining weight is more likely to respond to “Pack On Slabs Of Rock-Hard Muscles In 7 Days Or Less!” than “This product will help your body increase your muscle cells’ intracellular fluid” (which might work for a biology student, if that’s who you want to target!).
Give yourself at least 3 solid months of work to see if you can make this work for you or not. To be honest, you can get away with providing content just 2 or 3 times a week in most cases, but be consistent with your timing (for example every Monday and Thursday) so that your followers know when to come back for more of your stuff (and subtly, they will also be coming back for more of your offers). The rest of the days you can do your research for the content you are going to create and interact with you fan-base by answering their questions or doing surveys.
After 90 days, you will have enough data to know if it’s a good idea to keep social marketing as part of your advertising campaigns. If you enjoyed this post, please consider sharing this article, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Directory Submission - We manually submit your site to search engine friendly directories online & you get permanent one-way links from them. John Wanamaker (American merchant, religious leader, civic and political figure) on occasion had the following to say on marketing and the placement of advertisement: “Half the money I spend on advertising is wasted, the trouble is I don`t know which half”. Testing – apply a marketing element, evaluate the outcome and decide if and how you wish to continue with the application of the specific element, given the results. Measurement – it sounds obvious, but most business owners fall into the trap by not making sure that some sort of measurement is indeed possible, before deciding to apply a specific marketing element. The following marketing elements may be applied as direct response opportunities; that is, the roll-out could be structured in such a way that client response is monitored continuously and on-going adjustments may be implemented to improve the impact and outcomes. The crux of the matter is to decide in advance on the measurement method for a marketing element and to put in place a record-keeping system in conjunction thereto. Your ‘point-of-sales’ staff members may make a valuable contribution in obtaining insight from clients. Use the feedback obtained from the measurement activities to decide whether you should use more or less of something, try something completely different, or make adjustments to obtain better results from your marketing activities.


If you’ve been following me for any length of time you know that besides the business advice I regularly share, one of my main messages is ALWAYS that you are good enough just the way you are.
Diana Nyad recently completed a record-breaking 53-hour, 110-mile swim from the coast of Cuba to Key West, Florida. She has overcome so many obstacles to see her dream a reality it still leaves my head spinning. On Monday, September 2nd, 2013, Diana overcame naysayers, jellyfish, seasickness, pain, cold and four failed attempts to become the first person to swim from Cuba to a Key West Florida beach without a protective cage. If your dream is important to you and you feel deep down in your soul that you have a mission in this life then you should never, ever give up!
Sure, building a business isn’t a sport but in fact Diana’s sport of swimming is very much a business.
Remember you can’t be good at every single thing it takes to build a business: marketing, website design, graphic design, copywriting, sales, product creation, etc.
Diana also said that its “not what you want to do in this life… it’s about who do you want to be.” Ponder that question for a moment.
She had every bit of documentation that she needed to answer all of the questions that her skeptics threw at her. This just goes to show us entrepreneurs that no matter what industry you’re in there will always be naysayers.
The takeaway message here is don’t give a single ounce of power to the naysayers in your life. Money Women and BrainsBusiness Brain Marketing for WomenAre you deciding on the wrong business goals for 2014? My mind was focused elsewhere, but I let myself be distracted by a quick webinar from Jo Barnes who is a prominent online marketer. As you reach the end of your business year, you’ll be thinking of your 2014 business goals.
It’s like Monday morning quarter-backing to see if you could have done anything different to get a better result. By being honest with herself about what she feels she did and did not do in 2013, allows Jo to more clearly decide on her 2014 goals, as well as, making her business even more successful. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical. Challenge top down allocation – many of the challenges with the marketing spend start with the budgeting process. Kick our Analytical Pad – recognize that Marketing and analytics require some judgment; not everything is perfect.
Buy the same marketing for less – one has to streamline internal processes to get quick in procurement savings. Tackle cultural barriers in the marketing organization – Gordon proposes to “think transformation” and goes on to say that one of the critical issues in marketing transformation are cultural issues.
Prior to joining pureprofile, he was a consultant for the Australian recruitment firm, Time Recruitment and a property researcher for Benchmark Real Estate in Canada.
Do you just want to make some extra cash to pay off some bills, take your family on a dream vacation? Are you looking to quit that 9-5 job you hate to wake up and go to everyday. All I wanted to do was make some extra cash so I can go out, have some fun with my wife and kids.
Now although the pay was good and working twelve hours shift allowed me plenty of days off with the family, there always seemed like something was missing in my life. Listen to everything I have to say, Learn as much as you can, and when you’re done listening and learning, you MUST go out and Implement. However, many business owners still believe that it’s just a passing wave (a fad) or an excuse to waste even more time on social networks. Real people are on the social networks, and it takes time (and some strategic planning) to make this area of marketing work for you. This means that if you want to maximize the reach of your social media marketing campaign, you can include your fan page or handle links in your other ads (and people will relate to them).
For instance if you usually spend $250 on newspaper advertising, you can invest that money in hiring experts in social media marketing – they will take care of the fan page creation, FB advertising, PPC, content creation, managing the entire social account etc. From there, you can decide whether you want to deliver content more often, or try to throw in a couple of offers without any content (by then, you will have enough content out there for them not to see you as a “spammer”). An increase in links will help you improve your search engine rankings & will eventually increase the traffic to your site.


It is against the background of just this statement that it is of vital importance for business owners to make well-considered decisions when having to decide on marketing. The aim is to improve the RoI with every test, measured against a benchmark for that specific element. Make a point of asking the client where he or she found out about the business every time you service a client.
I encourage others to display confidence in sharing their gifts for the greater good of others.
I suppose the best place to focus would be on the three messages Diana shared as she stumbled out of the water after a 53-hour swim from Cuba to Florida. The commitment, dedication, focus and drive all come from the same place business owners find inspiration. If you’re gaining expertise in all those areas then you aren’t running and profiting from your business. She did it with confidence and her head held high because she knew that she completed the swim with the utmost of integrity. They will plague you before you gain momentum, they’ll chase you as you move forward and they will doubt you when you become successful. This will give you the clarity to decide which goals will bring you the most success in 2014.
In a minute I’m going to share with you why I started working online but before I share that with you, lets talk about the different type of people who come online to make money.
So in 2007 really by mistake I began learning how to work online and for the next five years treated it as a hobby. I was so tired of working for someone else, I was so tired of being told what to do and how to do it. Just know that what ever you’re doing now, whatever type of person you are, whatever situation you’re in, that YOU can make money online.
You need to go through the learning curve before you can start making that easy, fast cash. In order to live the “easy life” you must put the sweat and tears into it from the beginning. This purpose of this post is to give you a simple and nice layout of a few strategies that you can apply to launch a successful social campaign for your business. Is your ideal buyer someone who wouldn’t mind paying hundreds of dollars for a solution to his problem? Over and over experts told her that the human body could not endure a feat of that magnitude. She went on to say she’s always known who she is and she never wants to have any regrets in this life.
Remember Diana’s dream was 35 years in the making… most of us don’t have to wait that long, (thank goodness). Often times the only limitations that are put upon us are solely coming from somewhere inside of ourselves. Each shows a decision to put time and energy elsewhere, and that’s not to say, those decisions didn’t produce results or increase income. Both are dealing with higher levels of complexity and internal and external competitiveness. He also developed and manages the company’s operations in Sydney, London, Mumbai, New York and San Francisco and is responsible for creating and expanding strategic partnerships in those regions for the benefit of pureprofile's growing number of users and clients. Not for one second did I think or believe that I would be in the position that I’m at today. I knew with a little hard work and determination I would be much happier doing something I loved as well as provide for my family. They said it would be impossible for someone half her age to complete, let alone someone 64 years of age.
It could also be to get people to spread the word about your business (offering a free gift in exchange of a “Like”, for example).



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